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Vitamin E with Selenium

Fail

The top 5 products take 89% of clicks, so Vitamin E with Selenium is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$100K/yr30K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
89%top-5 click share · 7 brands · 18 sellers

Flapen Score

Vitamin E with Selenium against its category

The dotted line is the Health & Household average. Past it, Vitamin E with Selenium is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin E with Selenium market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin E with Selenium 30K times last year and spent an estimated $100K. The top 5 brands take 94% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
16.2%
Market size, estimated
$100Ka year
Peak month
April1.3× the quietest month
Top search term
vitamina e con selenio8K searches a year

02 · Price

A sale here is worth $20.46.

Listings sell for $20.46 on average, from $9.63 to $41.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $20.46 that is $10K to $15K a year per listing.

Average price
$20.46inside the $15 to $100 sweet spot
Price range
$9.63–$41.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Selenium. It carries 1,539 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#230in Selenium
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,539per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 106 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
106 months

Products

Top Vitamin E with Selenium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

18

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

3%

  • Brand 165%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Vitamin E with Selenium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Vitamin E with Selenium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamina e con selenio8K/yr
  • vitamin e with selenium6K/yr
  • super selenium complex life extension4K/yr
  • life extension selenium3K/yr
  • vitamin e and selenium4K/yr
  • life extension super selenium complex2K/yr
  • vitamin e selenium3K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin E with Selenium

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Vitamin”
48%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smells like urine”
A buyer, on “Smell”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Vitamin E with Selenium questions

Answered from the same tracked data.