Vitamin E with Selenium
FailThe top 5 products take 89% of clicks, so Vitamin E with Selenium is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $100K/yr30K searches / yr
- 90-day growth
- -21.6%search demand this quarter
- Competition
- 89%top-5 click share · 7 brands · 18 sellers
Flapen Score
Vitamin E with Selenium against its category
The dotted line is the Health & Household average. Past it, Vitamin E with Selenium is stronger. Inside it, weaker.
Market
The Vitamin E with Selenium market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin E with Selenium 30K times last year and spent an estimated $100K. The top 5 brands take 94% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 16.2% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -21.6%
- Conversion, latest week
- 16.2%
- Market size, estimated
- $100Ka year
- Peak month
- April1.3× the quietest month
- Top search term
- vitamina e con selenio8K searches a year
02 · Price
A sale here is worth $20.46.
Listings sell for $20.46 on average, from $9.63 to $41.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $20.46 that is $10K to $15K a year per listing.
- Average price
- $20.46inside the $15 to $100 sweet spot
- Price range
- $9.63–$41.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Selenium. It carries 1,539 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #230in Selenium
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 1,539per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 106 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 106 months
Products
Top Vitamin E with Selenium products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Life Extension Super Selenium Complex 200 mcg 3 Forms of Selenium Vitamin E Cellular Health & Longevity Support Gluten-Free Non-GMO Vegetarian 1 Daily 100 Capsules
- Price
- $9.63
- Rating
- 4.6/5
- Reviews
- 6,951
- Age
- 15y ago

Life Extension Super Selenium Complex 200 mcg 3 Forms of Selenium Vitamin E Cellular Health & Longevity Support Gluten-Free Non-GMO Vegetarian 1 Daily 200 Capsules
- Price
- $17.90
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 6mo ago

Puritans Pride Vitamin E 184mg (400 IU) with Selenium 50mcg Vitamin Supplement For Immune System and Antioxidant Health Support 3 Month Supply 100 Rapid Release Softgels
- Price
- $9.94
- Rating
- 4.6/5
- Reviews
- 1,961
- Age
- 13y ago

Swanson Vitamin E & Selenium 90 Sgels
- Price
- $12.15
- Rating
- 4.7/5
- Reviews
- 241
- Age
- 21y ago

Metagenics E-400 Selenium Supplement - Vitamin E & Selenium Antioxidant Formula with Calcium & Phosphorus - Supports Immune Skin Eye & Cellular Health* - Gluten-Free Vegetarian - 60 Tablets
- Price
- $33.82
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 16y ago
Trending
estimated 90-day click momentum
Life Extension Super Selenium Complex 200 mcg 3 Forms of Selenium Vitamin E Cellular Health & Longevity Support Gluten-Free Non-GMO Vegetarian 1 Daily 200 Capsules
- Price
- $17.90
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 6mo ago

Douglas Laboratories Selenium + Vitamin E | 400 I.U. of Natural Form of Vitamin E and 50 mcg. of Selenium | 90 Softgels
- Price
- $41.49
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 18y ago

Swanson Vitamin E & Selenium 90 Sgels
- Price
- $12.15
- Rating
- 4.7/5
- Reviews
- 241
- Age
- 21y ago

Metagenics E-400 Selenium Supplement - Vitamin E & Selenium Antioxidant Formula with Calcium & Phosphorus - Supports Immune Skin Eye & Cellular Health* - Gluten-Free Vegetarian - 60 Tablets
- Price
- $33.82
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 16y ago

Life Extension Super Selenium Complex 200 mcg 3 Forms of Selenium Vitamin E Cellular Health & Longevity Support Gluten-Free Non-GMO Vegetarian 1 Daily 100 Capsules
- Price
- $9.63
- Rating
- 4.6/5
- Reviews
- 6,951
- Age
- 15y ago
Newest
by launch date
Life Extension Super Selenium Complex 200 mcg 3 Forms of Selenium Vitamin E Cellular Health & Longevity Support Gluten-Free Non-GMO Vegetarian 1 Daily 200 Capsules
- Price
- $17.90
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 6mo ago

Puritans Pride Vitamin E 184mg (400 IU) with Selenium 50mcg Vitamin Supplement For Immune System and Antioxidant Health Support 3 Month Supply 100 Rapid Release Softgels
- Price
- $9.94
- Rating
- 4.6/5
- Reviews
- 1,961
- Age
- 13y ago

Life Extension Super Selenium Complex 200 mcg 3 Forms of Selenium Vitamin E Cellular Health & Longevity Support Gluten-Free Non-GMO Vegetarian 1 Daily 100 Capsules
- Price
- $9.63
- Rating
- 4.6/5
- Reviews
- 6,951
- Age
- 15y ago

Metagenics E-400 Selenium Supplement - Vitamin E & Selenium Antioxidant Formula with Calcium & Phosphorus - Supports Immune Skin Eye & Cellular Health* - Gluten-Free Vegetarian - 60 Tablets
- Price
- $33.82
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 16y ago

SOLARAY Bio Vitamin E 400 IU with Selenium 120 Softgels
- Price
- $26.27
- Rating
- 4.7/5
- Reviews
- 600
- Age
- 18y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
18
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
3%
- Life Extension65%
- Puritan's Pride10%
- Swanson8%
- Metagenics7%
- SOLARAY4%
- Douglas Laboratories3%
- Open — no brand owns it (1 brand, 3%)
Demand
Vitamin E with Selenium search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Vitamin E with Selenium search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamina e con selenio8K/yr
- vitamin e with selenium6K/yr
- super selenium complex life extension4K/yr
- life extension selenium3K/yr
- vitamin e and selenium4K/yr
- life extension super selenium complex2K/yr
- vitamin e selenium3K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E with Selenium
We read the reviews and the return reasons for every product selling here.
“Smells like urine”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E with Selenium questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









