Vitamin E Serum
FailThe average product has 38,381 reviews to catch up to, so Vitamin E Serum is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $99K/yr94K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 78%top-5 click share · 11 brands · 36 sellers
Flapen Score
Vitamin E Serum against its category
The dotted line is the Health & Household average. Past it, Vitamin E Serum is stronger. Inside it, weaker.
Market
The Vitamin E Serum market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin E Serum 94K times last year and spent an estimated $99K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $99Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- vitamin e serum37K searches a year
02 · Price
A sale here is worth $15.00.
Listings sell for $15.00 on average, from $8.89 to $24.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $15.00 that is $8K to $11K a year per listing.
- Average price
- $15.00inside the $15 to $100 sweet spot
- Price range
- $8.89–$24.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$11K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Ayurveda. It carries 38,381 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #136in Ayurveda
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 38,381per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Vitamin E Serum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
36
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
16%
- Brand 148%
- Brand 212%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 64%
- Open — no brand owns it (5 brands, 16%)
Demand
Vitamin E Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.2×
Search terms
Top Vitamin E Serum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin e serum37K/yr
- vitamin e serum for face21K/yr
- pureador vitamin e oil9K/yr
- purador oil6K/yr
- pura dor vitamin e oil6K/yr
- purador vitamin e oil7K/yr
- vitamin e face serum4K/yr
- pura dor oil4K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E Serum
We read the reviews and the return reasons for every product selling here.
“No results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E Serum questions
Answered from the same tracked data.









