Vitamin E Serum
FailThe average product has 38,381 reviews to catch up to, so Vitamin E Serum is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $99K/yr94K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 78%top-5 click share · 11 brands · 36 sellers
Flapen Score
Vitamin E Serum against its category
The dotted line is the Health & Household average. Past it, Vitamin E Serum is stronger. Inside it, weaker.
Market
The Vitamin E Serum market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin E Serum 94K times last year and spent an estimated $99K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $99Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- vitamin e serum37K searches a year
02 · Price
A sale here is worth $15.00.
Listings sell for $15.00 on average, from $8.89 to $24.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $15.00 that is $8K to $11K a year per listing.
- Average price
- $15.00inside the $15 to $100 sweet spot
- Price range
- $8.89–$24.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$11K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Ayurveda. It carries 38,381 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #136in Ayurveda
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 38,381per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Vitamin E Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PURA DOR 4 Oz Organic Vitamin E Oil 70 000 IU USDA Certified Ayurvedic Skin Care Face Body w/Argan Jojoba Rosehip Apricot Almond & Avocado Lightweight Moisturizer for Soft Smooth Skin
- Price
- $13.92
- Rating
- 4.7/5
- Reviews
- 15,141
- Age
- 7y ago

Envy Vitamin C Serum with Vitamin E & Glycerin - Skin Dark Spot Reduction & Anti-Aging Dermatologist Tested Hydrating Glass Skin Serum - Cruelty-Free for All Skin Types - 1.69 Oz
- Price
- $10.03
- Rating
- 4.6/5
- Reviews
- 700
- Age
- 2y ago

Cliganic Pure Vitamin E Oil for Skin Scars Hair & Face - 30 000 IU Non-GMO Verified | Natural D-Alpha Tocopherol
- Price
- $9.86
- Rating
- 4.3/5
- Reviews
- 22,835
- Age
- 6y ago

ATOANY Vitamin E Oil 2 Fl Oz - Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
- Price
- $8.89
- Rating
- 4.7/5
- Reviews
- 1,374
- Age
- 1y ago

Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 1 Fl Oz - 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic
- Price
- $10.50
- Rating
- 4.6/5
- Reviews
- 3,505
- Age
- 1y ago
Trending
estimated 90-day click momentum
CETAPHIL Advanced Defence Serum for Stressed Sensitive Skin with Gallic Acid & Vitamin E AM Face Serum Strengthens Skin Against Daily Stressors Dermatologist Recommended 1 fl oz Dropper Bottle
- Price
- $18.75
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 4mo ago

Envy Vitamin C Serum with Vitamin E & Glycerin - Skin Dark Spot Reduction & Anti-Aging Dermatologist Tested Hydrating Glass Skin Serum - Cruelty-Free for All Skin Types - 1.69 Oz
- Price
- $10.03
- Rating
- 4.6/5
- Reviews
- 700
- Age
- 2y ago

TruSkin Vitamin C Serum for Face - Anti Aging Face Serum with Hyaluronic Acid & Vitamin E - Brightening Formula for Improving Appearance of Dark Spots Fine Lines & Wrinkles - All Skin Types 1 fl oz
- Price
- $19.76
- Rating
- 4.4/5
- Reviews
- 155,778
- Age
- 12y ago

EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare 1.01 fl oz
- Price
- $18.07
- Rating
- 4.3/5
- Reviews
- 14,555
- Age
- 2y ago

Cliganic Pure Vitamin E Oil for Skin Scars Hair & Face - 30 000 IU Non-GMO Verified | Natural D-Alpha Tocopherol
- Price
- $9.86
- Rating
- 4.3/5
- Reviews
- 22,835
- Age
- 6y ago
Newest
by launch date
CETAPHIL Advanced Defence Serum for Stressed Sensitive Skin with Gallic Acid & Vitamin E AM Face Serum Strengthens Skin Against Daily Stressors Dermatologist Recommended 1 fl oz Dropper Bottle
- Price
- $18.75
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 4mo ago

ATOANY Vitamin E Oil 2 Fl Oz - Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
- Price
- $8.89
- Rating
- 4.7/5
- Reviews
- 1,374
- Age
- 1y ago

Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 1 Fl Oz - 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic
- Price
- $10.50
- Rating
- 4.6/5
- Reviews
- 3,505
- Age
- 1y ago

EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare 1.01 fl oz
- Price
- $18.07
- Rating
- 4.3/5
- Reviews
- 14,555
- Age
- 2y ago

Envy Vitamin C Serum with Vitamin E & Glycerin - Skin Dark Spot Reduction & Anti-Aging Dermatologist Tested Hydrating Glass Skin Serum - Cruelty-Free for All Skin Types - 1.69 Oz
- Price
- $10.03
- Rating
- 4.6/5
- Reviews
- 700
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
36
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
16%
- PURA D'OR48%
- Envy12%
- Cliganic8%
- ATOANY6%
- Seven Minerals6%
- TruSkin Naturals4%
- Open — no brand owns it (5 brands, 16%)
Demand
Vitamin E Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.2×
Search terms
Top Vitamin E Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin e serum37K/yr
- vitamin e serum for face21K/yr
- pureador vitamin e oil9K/yr
- purador oil6K/yr
- pura dor vitamin e oil6K/yr
- purador vitamin e oil7K/yr
- vitamin e face serum4K/yr
- pura dor oil4K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E Serum
We read the reviews and the return reasons for every product selling here.
“No results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









