Vitamin E Oil for Hair
FailShoppers spend an estimated $53K a year here, so Vitamin E Oil for Hair is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $53K/yr70K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 62 sellers
Flapen Score
Vitamin E Oil for Hair against its category
The dotted line is the Health & Household average. Past it, Vitamin E Oil for Hair is stronger. Inside it, weaker.
Market
The Vitamin E Oil for Hair market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin E Oil for Hair 70K times last year and spent an estimated $53K. The top 5 brands take 72% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $53Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- vitamin e oil for hair43K searches a year
02 · Price
A sale here is worth $11.82.
Listings sell for $11.82 on average, from $5.48 to $25.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.82 that is $1K to $3K a year per listing.
- Average price
- $11.82under the $15 to $100 sweet spot
- Price range
- $5.48–$25.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #138 within Ayurveda. It carries 5,942 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #138in Ayurveda
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 5,942per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Vitamin E Oil for Hair products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - Vitamin E Oil 8 Fl Oz
- Price
- $14.85
- Rating
- 4.6/5
- Reviews
- 6,514
- Age
- 3y ago

Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 1 Fl Oz - 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic
- Price
- $10.50
- Rating
- 4.6/5
- Reviews
- 3,505
- Age
- 1y ago

Cliganic Pure Vitamin E Oil for Skin Scars Hair & Face - 30 000 IU Non-GMO Verified | Natural D-Alpha Tocopherol
- Price
- $9.86
- Rating
- 4.3/5
- Reviews
- 22,835
- Age
- 6y ago

NOW Foods Supplements Natural Vitamin E-Oil Liquid (D-Alpha Tocopherol) Antioxidant Protection* 1-Ounce
- Price
- $11.20
- Rating
- 4.4/5
- Reviews
- 394
- Age
- 17y ago

Difeel Premium Natural Hair Oil - Vitamin E Oil 2.5 ounce
- Price
- $5.48
- Rating
- 4.6/5
- Reviews
- 982
- Age
- 13y ago
Trending
estimated 90-day click momentum
Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - Vitamin E Oil with Argan Oil 8 Fl Oz
- Price
- $15.50
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 8mo ago

Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - Coconut & Vanilla Formula Vitamin E Oil 8 Fl Oz
- Price
- $15.44
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 6mo ago

flasture Vitamin E Oil 75 000 IU 100% Pure Natural Vitamin E for Skin Face Hair Scars Deep Moisturizing Body Oil for Dry Skin Wrinkles Cold-Pressed Non-GMO Skincare 2 Fl Oz
- Price
- $8.98
- Rating
- 4.7/5
- Reviews
- 470
- Age
- 1y ago

MAYJAM Organic Vitamin E Oil 50 000 IU for Skin Pure & Natural Vitamine oils for Scars Hair Face Nail Scalp Bath and Body Oil Tocopherol to Repair Damaged Skin Moisturizing Dry Skin 4 Fl Oz
- Price
- $7.59
- Rating
- 4.3/5
- Reviews
- 575
- Age
- 1y ago

Difeel Premium Natural Hair Oil - Vitamin E Oil 2.5 ounce
- Price
- $5.48
- Rating
- 4.6/5
- Reviews
- 982
- Age
- 13y ago
Newest
by launch date
Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - Coconut & Vanilla Formula Vitamin E Oil 8 Fl Oz
- Price
- $15.44
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 6mo ago

Majestic Pure Oil - 100% Pure and Natural- Cold Pressed & Hexane Free Natural Hair Growth Oil for Eyelashes Eyebrows Skin Body Face Nails & Scalp - Vitamin E Oil with Argan Oil 8 Fl Oz
- Price
- $15.50
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 8mo ago

Yoken Vitamin E Oil for Skin 16 Oz Body Bath DIY oils for Face Cold Pressed
- Price
- $25.28
- Rating
- 4.7/5
- Reviews
- 4,564
- Age
- 1y ago

ATOANY Vitamin E Oil 2 Fl Oz - Vitamin E Oil for Skin Face Hair Body - Natural Antioxidant for Dryness Wrinkles Scars & Stretch Marks Moisturizing and Firming Skin
- Price
- $8.89
- Rating
- 4.7/5
- Reviews
- 1,374
- Age
- 1y ago

MAYJAM Organic Vitamin E Oil 50 000 IU for Skin Pure & Natural Vitamine oils for Scars Hair Face Nail Scalp Bath and Body Oil Tocopherol to Repair Damaged Skin Moisturizing Dry Skin 4 Fl Oz
- Price
- $7.59
- Rating
- 4.3/5
- Reviews
- 575
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
62
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 97%
Open market
23%
- Majestic Pure23%
- Difeel14%
- NOW Foods13%
- Seven Minerals13%
- Cliganic9%
- PURA D'OR5%
Demand
Vitamin E Oil for Hair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vitamin E Oil for Hair search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin e oil for hair43K/yr
- vitamin e hair oil9K/yr
- now vitamin e oil7K/yr
- vitamin e oil for hair growth6K/yr
- vitamin e oil now2K/yr
- vitamin e oil hair3K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E Oil for Hair
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E Oil for Hair questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









