Vitamin E Gummies
FailDemand is soft, at -24.0% this quarter, so Vitamin E Gummies is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $95K/yr41K searches / yr
- 90-day growth
- -24.0%search demand this quarter
- Competition
- 74%top-5 click share · 12 brands · 535 sellers
Flapen Score
Vitamin E Gummies against its category
The dotted line is the Health & Household average. Past it, Vitamin E Gummies is stronger. Inside it, weaker.
Market
The Vitamin E Gummies market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin E Gummies 41K times last year and spent an estimated $95K. The top 5 brands take 79% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 12.3% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -24.0%
- Conversion, latest week
- 12.3%
- Market size, estimated
- $95Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- vitamin e gummies31K searches a year
02 · Price
A sale here is worth $18.79.
Listings sell for $18.79 on average, from $7.40 to $29.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $18.79 that is $5K to $9K a year per listing.
- Average price
- $18.79inside the $15 to $100 sweet spot
- Price range
- $7.40–$29.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Vitamin E. It carries 4,316 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #105in Vitamin E
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 4,316per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Vitamin E Gummies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Craft Vitamin E Gummies for Skin Care - High-Potency Vitamin E 400 IU Skin Supplement - Delicious & Easy-to-Take Supplement Promote Health Immune Support & Cellular Protection 90 Count
- Price
- $19.35
- Rating
- 4.8/5
- Reviews
- 195
- Age
- 1y ago

Aromlife Vitamin E 400 IU Gummies for Immune 268mg Per Serving Vitamin E Gummies for Women and Men Skin Glow & Cell Wellness 60 Count Pineapple Flavor Sugar-Free Gluten-Free
- Price
- $14.77
- Rating
- 4.7/5
- Reviews
- 77
- Age
- 1y ago

Lifeable Vitamin E Gummies | 400 IU | Great Tasting Vitamin E Supplements | Skin Eye Health and Immune Function Support | VIT E for Adults Men Women | 90 Gummies
- Price
- $20.76
- Rating
- 4.7/5
- Reviews
- 124
- Age
- 1y ago

Liposomal Vitamin E Gummies 1000IU Natural Form of Vit E Mixed Tocopherol
- Price
- $29.42
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 9mo ago

Vitamin E Gummies 180 mg (400 IU) dl-Alpha Daily Skin Support 60 Count
- Price
- $19.01
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Liposomal Vitamin E Gummies 1000IU Natural Form of Vit E Mixed Tocopherol
- Price
- $29.42
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 9mo ago

Nature Made Advanced Hair Skin and Nails Gummies 80 Gummies
- Price
- $12.08
- Rating
- 4.6/5
- Reviews
- 274
- Age
- 5mo ago

2 Pack Vitamin E Gummies 180 mg (400 IU) dl-Alpha Daily Skin Support
- Price
- $28.23
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 5mo ago

Vitamin E Gummies 180 mg (400 IU) dl-Alpha Daily Skin Support 60 Count
- Price
- $19.01
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 5mo ago

OLLY Womens Multivitamin Supports Overall Wellness * Biotin - 130 Count
- Price
- $14.63
- Rating
- 4.6/5
- Reviews
- 47,579
- Age
- 7y ago
Newest
by launch date
Nature Made Advanced Hair Skin and Nails Gummies 80 Gummies
- Price
- $12.08
- Rating
- 4.6/5
- Reviews
- 274
- Age
- 5mo ago

Vitamin E Gummies 180 mg (400 IU) dl-Alpha Daily Skin Support 60 Count
- Price
- $19.01
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 5mo ago

2 Pack Vitamin E Gummies 180 mg (400 IU) dl-Alpha Daily Skin Support
- Price
- $28.23
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 5mo ago

Liposomal Vitamin E Gummies 1000IU Natural Form of Vit E Mixed Tocopherol
- Price
- $29.42
- Rating
- 4.8/5
- Reviews
- 49
- Age
- 9mo ago

Feelherbs Vitamin E Gummies 268mg(400 IU) for Women Skin & Immune Support Pineapple Flavored Vitamin E Chewable Vegan Gummies 60 Count
- Price
- $14.84
- Rating
- 5.0/5
- Reviews
- 23
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
535
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
16%
- Natures Craft33%
- Aromlife15%
- MEENCCD11%
- Lifeable10%
- Nextdia9%
- Lunakai6%
- Open — no brand owns it (6 brands, 16%)
Demand
Vitamin E Gummies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vitamin E Gummies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin e gummies31K/yr
- vitamin e gummies for women8K/yr
- vitamin e gummy3K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E Gummies
We read the reviews and the return reasons for every product selling here.
“they smell like pee”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E Gummies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









