Is vitamin e 450 mg profitable to sell on Amazon United States?

The niche generates $40K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +63.4%. Flapen's verdict: Skip it (46/100).

How competitive is the vitamin e 450 mg niche?

9 brands and 194 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in vitamin e 450 mg?

Top complaints mined from reviews: Vitamin, Size-Overall, Dosage. The return rate is 0.0%.

What does it cost to enter the vitamin e 450 mg niche?

Listings span $9.99–$46.56; the average listing price is $19.90 (sweet spot $15–$100). The average incumbent carries 8,949 reviews — the moat a new listing must climb.

vitamin e 450 mg

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.90

avg listing price — sweet spot $15–$100

Price range

Great$9.99–$46.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+63.4%

90-day search growth — must beat 0% to launch

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad8,948.92

avg incumbent reviews — the moat a new listing must climb

Competition

Bad77%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$40K

$40K/yr · 35K searches

According to Flapen's Amazon United States niche tracking, vitamin e 450 mg is a $40K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 46/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

vitamin e 450 mg market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $60K–$80K; units × avg price
Conversion rate: 5.9%
Avg BSR: #256
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 99 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

194

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Nature's Bounty60%
NatureBell10%
Nature Made8%
DEAL SUPPLEMENT6%
NatureWise5%
Micro Ingredients3%
Open — no brand owns it (3 brands, 8%)

Demand

Weekly Amazon search volume, last 31 weeks — +63.4% search growth over the last 90 days.

Open Trend

Top vitamin e 450 mg search terms

natures bounty vitamin e9K/yr +38.7%8.4% conv.
vitamin e 2000 iu softgels6K/yr +88.5%2.6% conv.
natures bounty vitamin e 400 iu4K/yr +109.5%0.9% conv.
natures bounty vitamin e 1000 iu softgels4K/yr +151.9%2.6% conv.
natures bounty vitamin e capsules5K/yr +63.7%1.1% conv.
vitamin e 450 mg3K/yr -9.0%18.0% conv.
vitamin e 1000iu3K/yr +34.2%9.1% conv.

All search terms

Top vitamin e 450 mg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Bounty Vitamin E 1000 IU Softgels 60 Count

Nature's Bounty$10.954.7★15,204 rev

Natures Bounty Vitamin E Pills and Supplement Softgels 120 Count

Nature's Bounty$10.034.8★2,119 rev

NatureBell Vitamin E 1 000 IU Per Serving - 300 Softgels (5-Month Supply) - 3rd Party Tested Antioxidant Supplement for Skin Heart & Brain Health Support - High Potency* - Gluten-Free & Non-GMO

NatureBell$24.614.8★3,844 rev

Vitamin E Supplements 1 000 IU Per Serving 240 Softgels Extra Strength Antioxidant Protection Bioavailable Stable Form Skin Heart Brain & Immune Support Non-GMO

DEAL SUPPLEMENT$20.524.8★1,448 rev

NatureWise Vitamin E 1000 IU Softgels (450mg dL-Alpha) - Vegan Gluten-Free Soy-Free Non-GMO Antioxidant Dietary Supplement for Skin Heart Eye and Immune Health Support - 60-Day Supply 120 Count

NatureWise$13.904.8★809 rev

Newest

by launch date

Nutricost Vitamin E 1 000 IU (450mg) 240 Softgels - GMO-Free Gluten-Free

Nutricost$22.6768 rev

5mo ago

NatureWise Vitamin E 1000 IU Softgels (450mg dL-Alpha) - Vegan Gluten-Free Soy-Free Non-GMO Antioxidant Dietary Supplement for Skin Heart Eye and Immune Health Support - 60-Day Supply 120 Count

NatureWise$13.90809 rev

1y ago

NatureBell Vitamin E 1 000 IU Per Serving - 300 Softgels (5-Month Supply) - 3rd Party Tested Antioxidant Supplement for Skin Heart & Brain Health Support - High Potency* - Gluten-Free & Non-GMO

NatureBell$24.613,844 rev

3y ago

Vitamin E Supplements 1 000 IU Per Serving 240 Softgels Extra Strength Antioxidant Protection Bioavailable Stable Form Skin Heart Brain & Immune Support Non-GMO

DEAL SUPPLEMENT$20.521,448 rev

3y ago

Puritans Pride Vitamin E-450mg (10 000IU) 100 Rapid Release Softgels

Puritan's Pride$25.3816,357 rev

5y ago

What buyers say about vitamin e 450 mg

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Great price for a high quality product”

Vitamin21%

“Great vitamin”

Value For Money10%

“Good value for the money”

Ease Of Chewing/Swallowing9%

“Swallow”

Advertised Vs Actual Product8%

“As described”

Ease Of Use5%

“Ease of use”

Dosage3%

“Good daily dose”

Efficiency2%

“Works well”

Size-Overall2%

“Great size”

Nutritional Content2%

“Overall I'm happy with this supplement and would recommend”

What buyers complain about

Vitamin16%

“recent blood work revealed that I was low on vitamin D”

Size-Overall13%

“Too big”

Dosage9%

“Differing dosage information on package”

Ease Of Chewing/Swallowing5%

“Difficult to swallow”

Advertised Vs Actual Product5%

“Deceptive advertising”

Hard Feel3%

“the capsule was very hard”

Natural Ingredients2%

“Vitamin D. Getting vitamin D. Not sure how natural it is”

Itch Relief2%

“It made my eyes itch so much :”

Ease Of Cleaning2%

“it just causes a huge mess”

Color2%

“Isn't vitamin E supposed to be an amber or reddish brown color”

Top return reasons

Size-Overall20%

Advertised Vs Actual Product20%

Calcium10%

Smell10%

Ingredients-Overall10%

Value For Money10%

Focus Enhancement5%

Side Effects5%

Stuck/Fused Together5%

Vitamin5%

Common questions

Is vitamin e 450 mg profitable to sell on Amazon United States?: The niche generates $40K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +63.4%. Flapen's verdict: Skip it (46/100).
How competitive is the vitamin e 450 mg niche?: 9 brands and 194 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in vitamin e 450 mg?: Top complaints mined from reviews: Vitamin, Size-Overall, Dosage. The return rate is 0.0%.
What does it cost to enter the vitamin e 450 mg niche?: Listings span $9.99–$46.56; the average listing price is $19.90 (sweet spot $15–$100). The average incumbent carries 8,949 reviews — the moat a new listing must climb.