Vitamin E 450 Mg
FailShoppers spend an estimated $40K a year here, so Vitamin E 450 Mg is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $40K/yr35K searches / yr
- 90-day growth
- +63.4%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 194 sellers
Flapen Score
Vitamin E 450 Mg against its category
The dotted line is the Health & Household average. Past it, Vitamin E 450 Mg is stronger. Inside it, weaker.
Market
The Vitamin E 450 Mg market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin E 450 Mg 35K times last year and spent an estimated $40K. The top 5 brands take 89% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +63.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +63.4%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $40Ka year
- Top search term
- natures bounty vitamin e9K searches a year
02 · Price
A sale here is worth $19.90.
Listings sell for $19.90 on average, from $9.99 to $46.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $19.90 that is $5K to $10K a year per listing.
- Average price
- $19.90inside the $15 to $100 sweet spot
- Price range
- $9.99–$46.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #256 within Vitamin E. It carries 8,949 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #256in Vitamin E
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 8,949per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 99 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 99 months
Products
Top Vitamin E 450 Mg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Bounty Vitamin E 1000 IU Softgels 60 Count
- Price
- $10.95
- Rating
- 4.7/5
- Reviews
- 15,204
- Age
- 16y ago

Natures Bounty Vitamin E Pills and Supplement Softgels 120 Count
- Price
- $10.03
- Rating
- 4.8/5
- Reviews
- 2,119
- Age
- 17y ago

NatureBell Vitamin E 1 000 IU Per Serving - 300 Softgels (5-Month Supply) - 3rd Party Tested Antioxidant Supplement for Skin Heart & Brain Health Support - High Potency* - Gluten-Free & Non-GMO
- Price
- $24.61
- Rating
- 4.8/5
- Reviews
- 3,844
- Age
- 3y ago

Vitamin E Supplements 1 000 IU Per Serving 240 Softgels Extra Strength Antioxidant Protection Bioavailable Stable Form Skin Heart Brain & Immune Support Non-GMO
- Price
- $20.52
- Rating
- 4.8/5
- Reviews
- 1,448
- Age
- 3y ago

NatureWise Vitamin E 1000 IU Softgels (450mg dL-Alpha) - Vegan Gluten-Free Soy-Free Non-GMO Antioxidant Dietary Supplement for Skin Heart Eye and Immune Health Support - 60-Day Supply 120 Count
- Price
- $13.90
- Rating
- 4.8/5
- Reviews
- 809
- Age
- 1y ago
Trending
estimated 90-day click momentum
Nutricost Vitamin E 1 000 IU (450mg) 240 Softgels - GMO-Free Gluten-Free
- Price
- $22.67
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 5mo ago

Solgar Vitamin E 670 mg (1000 IU) 100 Mixed Soft Gels - Non GMO
- Price
- $24.25
- Rating
- 4.7/5
- Reviews
- 7,347
- Age
- 22y ago

Nature Made Vitamin D3 2000 IU (50 mcg) 250 Vitamin D Softgels
- Price
- $12.90
- Rating
- 4.8/5
- Reviews
- 24,865
- Age
- 15y ago

Micro Ingredients Vitamin E 1000 IU (450 mg) Per Serving 240 Softgels | Daily Vitamin E Supplement | 4-Month Supply | Non-GMO Gluten Free
- Price
- $23.65
- Rating
- 4.7/5
- Reviews
- 3,786
- Age
- 6y ago

Nature Made Vitamin E 450 mg (1000 IU) dl-Alpha Softgels 60 Count for Antioxidant Support (Pack of 3)
- Price
- $46.56
- Rating
- 4.8/5
- Reviews
- 2,308
- Age
- 17y ago
Newest
by launch date
Nutricost Vitamin E 1 000 IU (450mg) 240 Softgels - GMO-Free Gluten-Free
- Price
- $22.67
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 5mo ago

NatureWise Vitamin E 1000 IU Softgels (450mg dL-Alpha) - Vegan Gluten-Free Soy-Free Non-GMO Antioxidant Dietary Supplement for Skin Heart Eye and Immune Health Support - 60-Day Supply 120 Count
- Price
- $13.90
- Rating
- 4.8/5
- Reviews
- 809
- Age
- 1y ago

NatureBell Vitamin E 1 000 IU Per Serving - 300 Softgels (5-Month Supply) - 3rd Party Tested Antioxidant Supplement for Skin Heart & Brain Health Support - High Potency* - Gluten-Free & Non-GMO
- Price
- $24.61
- Rating
- 4.8/5
- Reviews
- 3,844
- Age
- 3y ago

Vitamin E Supplements 1 000 IU Per Serving 240 Softgels Extra Strength Antioxidant Protection Bioavailable Stable Form Skin Heart Brain & Immune Support Non-GMO
- Price
- $20.52
- Rating
- 4.8/5
- Reviews
- 1,448
- Age
- 3y ago

Puritans Pride Vitamin E-450mg (10 000IU) 100 Rapid Release Softgels
- Price
- $25.38
- Rating
- 4.7/5
- Reviews
- 16,357
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
194
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
8%
- Nature's Bounty60%
- NatureBell10%
- Nature Made8%
- DEAL SUPPLEMENT6%
- NatureWise5%
- Micro Ingredients3%
- Open — no brand owns it (3 brands, 8%)
Demand
Vitamin E 450 Mg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.5× · 7 of 12 months tracked
Search terms
Top Vitamin E 450 Mg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- natures bounty vitamin e9K/yr
- vitamin e 2000 iu softgels6K/yr
- natures bounty vitamin e 400 iu4K/yr
- natures bounty vitamin e 1000 iu softgels4K/yr
- natures bounty vitamin e capsules5K/yr
- vitamin e 450 mg3K/yr
- vitamin e 1000iu3K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E 450 Mg
We read the reviews and the return reasons for every product selling here.
“recent blood work revealed that I was low on vitamin D”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E 450 Mg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









