vitamin e 200 iu
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Price range
Great$6.92–$56.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.79avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Bad6,002.88avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 25K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, vitamin e 200 iu is a $74K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 44/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
vitamin e 200 iu market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $67K–$84K
- units × avg price
- Conversion rate
- 17.5%
- Avg BSR
- #317
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 126 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
568
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
15%
- NOW Foods20%
- Solgar19%
- 365 by Whole Foods Market18%
- Horbäach15%
- Nature's Truth9%
- Pure Encapsulations4%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -10.2% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 2.4×
Top vitamin e 200 iu search terms
- vitamin e 200iu12K/yr
- vitamin e 200 iu11K/yr
- vitamin e 2003K/yr
Top vitamin e 200 iu products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
365 by Whole Foods Market Vitamin E 200 IU 120 CT
365 by Whole Foods Market$11.524.7★206 rev
Solgar Vitamin E 200 IU Alpha 100 Softgels - Antioxidant Healthy Aging
Solgar$13.594.7★969 rev
Horbach Vitamin E Softgel Capsules 200 IU | 90 mg Supplement | 200 Count
Horbäach$8.984.7★598 rev
NOW Foods Supplements Vitamin E-200 IU Mixed Tocopherols Antioxidant Protection* 100 Softgels
NOW Foods$8.554.8★358 rev
Natures Truth Vitamin E Softgels | 200 IU | 100 Softgels | Non-GMO & Gluten Free Supplement
Nature's Truth$7.324.7★485 rev
Newest
by launch date
NatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy Gluten and Soy Free Non-GMO Antioxidant Dietary Supplement for Skin Heart Eye and Immune Health Support - 2-Month Supply 60 Count
NatureWise$7.406,895 rev
Horbach Vitamin E Softgel Capsules 200 IU | 90 mg Supplement | 200 Count
Horbäach$8.98598 rev
Piping Rock Vitamin E 200 IU | 90mg | 100 Softgel Capsules
Piping Rock$6.92101 rev
365 by Whole Foods Market Vitamin E 200 IU 120 CT
365 by Whole Foods Market$11.52206 rev
Natures Truth Vitamin E Softgels | 200 IU | 100 Softgels | Non-GMO & Gluten Free Supplement
Nature's Truth$7.32485 rev
Trending
90-day click momentum
Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 90 Softgel Capsules
Pure Encapsulations$37.214.7★
NOW Foods Supplements Vitamin E-200 IU D-Alpha Tocopheryl Antioxidant Protection* 100 Softgels
NOW Foods$9.594.7★
Integrative Therapeutics Vitamin E - Antioxidant Supplement for Cardiovascular Health Support* - Heart Support* - Dairy-Free & Gluten-Free - 60 Vitamin Softgels (60 Servings)
Integrative Therapeutics$19.544.7★
Swanson Vitamin E Heart Health and Tissue Protection 200 IU 250 Softgels
Swanson$17.394.7★
365 by Whole Foods Market Vitamin E 200 IU 120 CT
365 by Whole Foods Market$11.524.7★
What buyers say about vitamin e 200 iu
What buyers praise and complain about, mined from review topics.What buyers love
“Vitamins. Great quality every time!”
“Long time quality brand”
“Good price”
“ease of swallowing”
“Does job”
“Nutri Coast products are great”
“Ease of use”
“Very good for the body I can tell the difference some of the dark spots on my legs have been fading away faster”
“Very smooth”
“Easy pills to take”
What buyers complain about
“Low nutrition form of Vitamin E, AVOID”
“Product has Safflower oil, highly processed and inflammatory, why do they do this”
“There's very hard to swallow”
“SYNTHETIC”
“Way to many IUs disappointing”
“Pills too large”
“E had blue gooey stuff on top”
“Read label--This is not D-alpha”
“Unfortunately, did NOT work out for me”
“it's cheap for a reason”
Top return reasons
Common questions
- Is vitamin e 200 iu profitable to sell on Amazon United States?
- The niche generates $74K/yr across 16 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the vitamin e 200 iu niche?
- 13 brands and 568 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in vitamin e 200 iu?
- Top complaints mined from reviews: Vitamin, Ingredients-Overall, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- When does demand for vitamin e 200 iu peak?
- Demand peaks in Mar–Apr; the busiest month runs 2.4× the quietest.
- What does it cost to enter the vitamin e 200 iu niche?
- Listings span $6.92–$56.23; the average listing price is $16.79 (sweet spot $15–$100). The average incumbent carries 6,003 reviews — the moat a new listing must climb.