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Vitamin E 200 Iu

Fail

The products selling today already average 4.7★, so Vitamin E 200 Iu is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$74K/yr25K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
72%top-5 click share · 13 brands · 568 sellers

Flapen Score

Vitamin E 200 Iu against its category

The dotted line is the Health & Household average. Past it, Vitamin E 200 Iu is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin E 200 Iu market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin E 200 Iu 25K times last year and spent an estimated $74K. The top 5 brands take 81% of clicks. Demand peaks in Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 17.5% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
17.5%
Market size, estimated
$74Ka year
Peak month
March2.4× the quietest month
Top search term
vitamin e 200iu12K searches a year

02 · Price

A sale here is worth $16.79.

Listings sell for $16.79 on average, from $6.92 to $56.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $16.79 that is $4K to $8K a year per listing.

Average price
$16.79inside the $15 to $100 sweet spot
Price range
$6.92–$56.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #317 within Vitamin E. It carries 6,003 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#317in Vitamin E
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
6,003per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 126 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
126 months

Products

Top Vitamin E 200 Iu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

568

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

15%

  • Brand 120%
  • Brand 219%
  • Brand 318%
  • Brand 415%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (7 brands, 15%)

Demand

Vitamin E 200 Iu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 2.4×

Search terms

Top Vitamin E 200 Iu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin e 200iu12K/yr
  • vitamin e 200 iu11K/yr
  • vitamin e 2003K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin E 200 Iu

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Vitamin”
28%of negative reviews mention “Vitamin”
<0.1%of orders come back, a rate Amazon rounds to zero
“Low nutrition form of Vitamin E, AVOID”
A buyer, on “Vitamin”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vitamin E 200 Iu questions

Answered from the same tracked data.