Vitamin E 200 Iu
FailThe products selling today already average 4.7★, so Vitamin E 200 Iu is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $74K/yr25K searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 72%top-5 click share · 13 brands · 568 sellers
Flapen Score
Vitamin E 200 Iu against its category
The dotted line is the Health & Household average. Past it, Vitamin E 200 Iu is stronger. Inside it, weaker.
Market
The Vitamin E 200 Iu market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin E 200 Iu 25K times last year and spent an estimated $74K. The top 5 brands take 81% of clicks. Demand peaks in Mar–Apr. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 17.5% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 17.5%
- Market size, estimated
- $74Ka year
- Peak month
- March2.4× the quietest month
- Top search term
- vitamin e 200iu12K searches a year
02 · Price
A sale here is worth $16.79.
Listings sell for $16.79 on average, from $6.92 to $56.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $16.79 that is $4K to $8K a year per listing.
- Average price
- $16.79inside the $15 to $100 sweet spot
- Price range
- $6.92–$56.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #317 within Vitamin E. It carries 6,003 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #317in Vitamin E
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 6,003per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 126 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 126 months
Products
Top Vitamin E 200 Iu products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
365 by Whole Foods Market Vitamin E 200 IU 120 CT
- Price
- $11.52
- Rating
- 4.7/5
- Reviews
- 206
- Age
- 8y ago

Solgar Vitamin E 200 IU Alpha 100 Softgels - Antioxidant Healthy Aging
- Price
- $13.59
- Rating
- 4.7/5
- Reviews
- 969
- Age
- 22y ago

Horbach Vitamin E Softgel Capsules 200 IU | 90 mg Supplement | 200 Count
- Price
- $8.98
- Rating
- 4.7/5
- Reviews
- 598
- Age
- 4y ago

NOW Foods Supplements Vitamin E-200 IU Mixed Tocopherols Antioxidant Protection* 100 Softgels
- Price
- $8.55
- Rating
- 4.8/5
- Reviews
- 358
- Age
- 22y ago

Natures Truth Vitamin E Softgels | 200 IU | 100 Softgels | Non-GMO & Gluten Free Supplement
- Price
- $7.32
- Rating
- 4.7/5
- Reviews
- 485
- Age
- 9y ago
Trending
estimated 90-day click momentum
Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 90 Softgel Capsules
- Price
- $37.21
- Rating
- 4.7/5
- Reviews
- 1,054
- Age
- 16y ago

NOW Foods Supplements Vitamin E-200 IU D-Alpha Tocopheryl Antioxidant Protection* 100 Softgels
- Price
- $9.59
- Rating
- 4.7/5
- Reviews
- 1,193
- Age
- 21y ago

Integrative Therapeutics Vitamin E - Antioxidant Supplement for Cardiovascular Health Support* - Heart Support* - Dairy-Free & Gluten-Free - 60 Vitamin Softgels (60 Servings)
- Price
- $19.54
- Rating
- 4.7/5
- Reviews
- 640
- Age
- 17y ago

Swanson Vitamin E Heart Health and Tissue Protection 200 IU 250 Softgels
- Price
- $17.39
- Rating
- 4.7/5
- Reviews
- 312
- Age
- 21y ago

365 by Whole Foods Market Vitamin E 200 IU 120 CT
- Price
- $11.52
- Rating
- 4.7/5
- Reviews
- 206
- Age
- 8y ago
Newest
by launch date
NatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy Gluten and Soy Free Non-GMO Antioxidant Dietary Supplement for Skin Heart Eye and Immune Health Support - 2-Month Supply 60 Count
- Price
- $7.40
- Rating
- 4.7/5
- Reviews
- 6,895
- Age
- 2y ago

Horbach Vitamin E Softgel Capsules 200 IU | 90 mg Supplement | 200 Count
- Price
- $8.98
- Rating
- 4.7/5
- Reviews
- 598
- Age
- 4y ago

Piping Rock Vitamin E 200 IU | 90mg | 100 Softgel Capsules
- Price
- $6.92
- Rating
- 4.7/5
- Reviews
- 101
- Age
- 7y ago

365 by Whole Foods Market Vitamin E 200 IU 120 CT
- Price
- $11.52
- Rating
- 4.7/5
- Reviews
- 206
- Age
- 8y ago

Natures Truth Vitamin E Softgels | 200 IU | 100 Softgels | Non-GMO & Gluten Free Supplement
- Price
- $7.32
- Rating
- 4.7/5
- Reviews
- 485
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
13 rising
Sellers
568
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
15%
- NOW Foods20%
- Solgar19%
- 365 by Whole Foods Market18%
- Horbäach15%
- Nature's Truth9%
- Pure Encapsulations4%
- Open — no brand owns it (7 brands, 15%)
Demand
Vitamin E 200 Iu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 2.4×
Search terms
Top Vitamin E 200 Iu search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin e 200iu12K/yr
- vitamin e 200 iu11K/yr
- vitamin e 2003K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E 200 Iu
We read the reviews and the return reasons for every product selling here.
“Low nutrition form of Vitamin E, AVOID”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E 200 Iu questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









