Is vitamin e 1000 iu softgels profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 35 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (64/100).

How competitive is the vitamin e 1000 iu softgels niche?

18 brands and 302 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in vitamin e 1000 iu softgels?

Top complaints mined from reviews: Vitamin, Size-Overall, Dosage. The return rate is 0.1%.

When does demand for vitamin e 1000 iu softgels peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the vitamin e 1000 iu softgels niche?

Listings span $7.40–$67.48; the average listing price is $21.32 (sweet spot $15–$100). The average incumbent carries 6,817 reviews — the moat a new listing must climb.

vitamin e 1000 iu softgels

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great$1.9M

$1.9M/yr · 805K searches

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.32

avg listing price — sweet spot $15–$100

Price range

Great$7.40–$67.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Review moat

Bad6,816.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, vitamin e 1000 iu softgels is a $1.9M/yr Amazon United States market (805K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 64/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

vitamin e 1000 iu softgels market data

Units sold / yr: 80K–100K; avg 2,500–3,000/product
Revenue / yr: $1.7M–$2.1M; units × avg price
Conversion rate: 11.3%
Avg BSR: #236
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 0.0%
Avg brand age: 87 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 flat

Sellers

302

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

24%

Nature Made21%
NatureWise17%
Nature's Bounty13%
NatureBell13%
Solgar7%
Micro Ingredients5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top vitamin e 1000 iu softgels search terms

vitamina e 1000mg para mujer220K/yr -20.3%3.8% conv.
vitamin e 400 iu108K/yr +1.1%19.2% conv.
vitamin e 1000 iu softgels123K/yr -0.4%16.0% conv.
vitamina e 1000mg40K/yr +24.4%4.1% conv.
vitamin e 400 iu softgels28K/yr +44.5%17.3% conv.
vit e 400 iu softgels31K/yr +0.8%18.2% conv.
organic vitamin e31K/yr +4.7%2.4% conv.
natural vitamin e21K/yr +21.7%2.5% conv.
vitamina e 400 iu27K/yr -17.8%5.5% conv.
vitamin e oil capsules21K/yr +0.7%4.1% conv.

All search terms

Top vitamin e 1000 iu softgels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Bounty Vitamin E 1000 IU Softgels 60 Count

Nature's Bounty$10.954.7★15,204 rev

NatureBell Vitamin E 1 000 IU Per Serving - 300 Softgels (5-Month Supply) - 3rd Party Tested Antioxidant Supplement for Skin Heart & Brain Health Support - High Potency* - Gluten-Free & Non-GMO

NatureBell$24.614.8★3,844 rev

Nature Made Vitamin E 180 mg (400 IU) dl-Alpha 180 Softgels

Nature Made$13.324.8★37,435 rev

Nature Made Vitamin E 180 mg (400 IU) dl-Alpha 300 Softgels

Nature Made$18.634.8★37,435 rev

NatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy Gluten and Soy Free Non-GMO Antioxidant Dietary Supplement for Skin Heart Eye and Immune Health Support - 2-Month Supply 60 Count

NatureWise$7.404.7★6,895 rev

Newest

by launch date

Nutricost Vitamin E 1 000 IU (450mg) 240 Softgels - GMO-Free Gluten-Free

Nutricost$22.6768 rev

5mo ago

Micro Ingredients Vitamin E 400IU 300 Softgels | Pure Vitamin E Oil Pills | Antioxidant Supplements for Skin Face Heart & Immune Health | Non-GMO Gluten Free*

Micro Ingredients$16.18358 rev

1y ago

NatureWise Vitamin E 1000 IU Softgels (450mg dL-Alpha) - Vegan Gluten-Free Soy-Free Non-GMO Antioxidant Dietary Supplement for Skin Heart Eye and Immune Health Support - 60-Day Supply 120 Count

NatureWise$13.90809 rev

1y ago

NatureBell Vitamin E Oil Softgels 400iu Per Serving 400 Pills | Essential Antioxidant Supplements Easily Absorbed Form Supports Skin Heart & Immune Health Non-GMO

NatureBell$16.861,099 rev

2y ago

NatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy Gluten and Soy Free Non-GMO Antioxidant Dietary Supplement for Skin Heart Eye and Immune Health Support - 2-Month Supply 60 Count

NatureWise$7.406,895 rev

2y ago

What buyers say about vitamin e 1000 iu softgels

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“The quality of the oil seems great”

Vitamin19%

“Great vitamin”

Value For Money10%

“Best price”

Ease Of Chewing/Swallowing6%

“Swallow”

Advertised Vs Actual Product6%

“As described”

Ease Of Use3%

“Ease of use”

Efficiency2%

“effective for my use”

Moist/Dry2%

“My skin feels more soft and hydrated”

Smell2%

“Great smell”

Nutritional Content2%

“Good supplement”

What buyers complain about

Vitamin12%

“which is why Im lacking vitamins”

Size-Overall8%

“Too big”

Dosage8%

“Differing dosage information on package”

Oily/Greasy4%

“making a greasy mess”

Smell3%

“Horrid unpleasant odor”

Advertised Vs Actual Product3%

“Deceptive advertising”

Ease Of Chewing/Swallowing3%

“May be hard for some people to swallow”

Value For Money3%

“Very expensive for what you get”

Quality-Overall2%

“It is now absolute garbage”

Functionality-Overall2%

“ineffective junk”

Top return reasons

Advertised Vs Actual Product21%

Ingredients-Overall14%

Oily/Greasy12%

Leak-Proof10%

Smell8%

Value For Money7%

Size-Overall4%

Defective Material/Parts3%