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55

vitamin d3 k2 gummies

Worth a look

Shows low returns (0.0%), but soft demand (-13.3% this quarter) keeps it on the watch list.

Market size 62Growth 18Conversion 85Competition 32Returns 100Price range 79Avg price 84Brand share 57Review moat 63Quality gap 23

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.66

avg listing price — sweet spot $15–$100

Price range

Great$9.39–$37.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good983.47

avg incumbent reviews — the moat a new listing must climb

Market size

Good$556K

$556K/yr · 310K searches

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, vitamin d3 k2 gummies is a $556K/yr Amazon United States market (310K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Feb. Verdict: Worth a look — 55/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

vitamin d3 k2 gummies market data

Units sold / yr
30K–40K
avg 1,250–1,500/product
Revenue / yr
$560K–$746K
units × avg price
Conversion rate
9.6%
Avg BSR
#181
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
4.0%
Avg brand age
43 months
Avg seller age
152 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

588

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

25%

  • Nature Made29%
  • Vitamatic25%
  • Sports Research7%
  • Nordic Naturals5%
  • WEEVIT5%
  • Carlyle4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -13.3% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Top vitamin d3 k2 gummies search terms

  • vitamin d3 k2 gummies104K/yr
  • d3 k2 gummies65K/yr
  • vitamin k gummies14K/yr
  • vitamin d3 k2 gummies for women13K/yr
  • k2 gummies11K/yr
  • vitamin k2 gummies12K/yr
  • d3 k2 gummies for women8K/yr
  • vitamin d k2 gummies11K/yr
  • d3 and k2 gummies9K/yr
  • vitamin d k gummies6K/yr
All search terms

Top vitamin d3 k2 gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$56K20%$111K30%$167K40%$223K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about vitamin d3 k2 gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“no weird after taste”

Vitamin18%

“Quality Vitamin”

Quality-Overall8%

“Great quality supplement”

Flavor7%

“Good Flavor”

Value For Money5%

“Its worth the value”

Ease Of Chewing/Swallowing5%

“Great for people who have difficulty swallowing”

Ease Of Use3%

“Super easy to use”

Advertised Vs Actual Product3%

“As advertised”

Sweetness2%

“are sugar free too”

Energy Level2%

“Saw an improvement in my labs and energy”

What buyers complain about

Taste-Overall19%

“The taste is unpleasant”

Quality-Overall6%

“Just not the same quality as last two bottles I received”

Smell5%

“smells plastic-y”

Sweetness5%

“a very sweet fake taste”

Flavor5%

“The flavor is awful”

Value For Money4%

“expensive”

Vitamin4%

“The gummy vitamin tastes and smells awful”

Advertised Vs Actual Product4%

“I do wish the description was a bit more forthcoming”

Ease Of Use3%

“Impossible to open”

Artificial Sweeteners3%

“I didnt want to use a sugar substitute”

Top return reasons

Vitamin18%
Sweetness18%
Color Fading/Discoloration14%
Stress/Anxiety9%
Maintenance And Repair9%
Damage/Burn Hair9%
Taste-Overall9%
Ease Of Chewing/Swallowing9%
Stale/Rotten/Spoiled5%

Common questions

Is vitamin d3 k2 gummies profitable to sell on Amazon United States?
The niche generates $556K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the vitamin d3 k2 gummies niche?
17 brands and 588 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in vitamin d3 k2 gummies?
Top complaints mined from reviews: Taste-Overall, Quality-Overall, Smell. The return rate is 0.0%.
When does demand for vitamin d3 k2 gummies peak?
Demand peaks in Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the vitamin d3 k2 gummies niche?
Listings span $9.39–$37.61; the average listing price is $18.66 (sweet spot $15–$100). The average incumbent carries 983 reviews — the moat a new listing must climb.