Vitamin D3 K2 Coconut Oil
FailShoppers spend an estimated $42K a year here, so Vitamin D3 K2 Coconut Oil is a Fail.
- Flapen Score
- 38 / 100Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 4938
- Market size
- $42K/yr15K searches / yr
- 90-day growth
- -24.1%search demand this quarter
- Competition
- 83%top-5 click share · 7 brands · 40 sellers
Flapen Score
Vitamin D3 K2 Coconut Oil against its category
The dotted line is the Health & Household average. Past it, Vitamin D3 K2 Coconut Oil is stronger. Inside it, weaker.
Market
The Vitamin D3 K2 Coconut Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin D3 K2 Coconut Oil 15K times last year and spent an estimated $42K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- -24.1%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $42Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- d3 & k2 vitamin 10 000 iu with coconut oil12K searches a year
02 · Price
A sale here is worth $26.61.
Listings sell for $26.61 on average, from $15.15 to $45.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $26.61 that is $7K to $13K a year per listing.
- Average price
- $26.61inside the $15 to $100 sweet spot
- Price range
- $15.15–$45.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Vitamin D3 & K2 Combinations. It carries 14,936 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #50in Vitamin D3 & K2 Combinations
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 14,936per listing
- Listings tracked
- 12
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Vitamin D3 K2 Coconut Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
40
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
2%
- Brand 153%
- Brand 232%
- Brand 35%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Vitamin D3 K2 Coconut Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Vitamin D3 K2 Coconut Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- d3 & k2 vitamin 10 000 iu with coconut oil12K/yr
- d3&k2 with coconut oil3K/yr
- micro ingredients d3 k2 vitamin 10000 iu636/yr
- microingredients vitamin d3 k2 10000 iu with coconut oil2/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin D3 K2 Coconut Oil
We read the reviews and the return reasons for every product selling here.
“no taste to the vitamin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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FAQ
Common Vitamin D3 K2 Coconut Oil questions
Answered from the same tracked data.