Is vitamin d3 2000 iu softgels profitable to sell on Amazon United States?

The niche generates $3.0M/yr across 17 tracked products. 90-day search growth is +9.1%. Flapen's verdict: Worth a look (50/100).

How competitive is the vitamin d3 2000 iu softgels niche?

10 brands and 135 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in vitamin d3 2000 iu softgels?

Top complaints mined from reviews: Vitamin, Size-Overall, Taste-Overall. The return rate is 0.0%.

When does demand for vitamin d3 2000 iu softgels peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the vitamin d3 2000 iu softgels niche?

Listings span $5.40–$19.53; the average listing price is $11.08 (sweet spot $15–$100). The average incumbent carries 45,874 reviews — the moat a new listing must climb.

vitamin d3 2000 iu softgels

Worth a look

Shows searches that convert (20.4% search→purchase), but a deep review moat (45,874 avg reviews) keeps it on the watch list.

Conversion

Incredible20.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$3.0M

$3.0M/yr · 1.3M searches

Avg price

Okay$11.08

avg listing price — sweet spot $15–$100

Growth

Okay+9.1%

90-day search growth — must beat 0% to launch

Price range

Okay$5.40–$19.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Review moat

Bad45,874

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, vitamin d3 2000 iu softgels is a $3.0M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 50/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

vitamin d3 2000 iu softgels market data

Units sold / yr: 300K–400K; avg 20,000–25,000/product
Revenue / yr: $3.3M–$4.4M; units × avg price
Conversion rate: 20.4%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 85 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

135

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Nature Made44%
NatureWise25%
Nature's Bounty12%
Bronson7%
NOW Foods6%
Carlyle2%
Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +9.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top vitamin d3 2000 iu softgels search terms

vitamin d3 2000iu594K/yr +11.5%18.6% conv.
vitamin d 2000 iu202K/yr -3.4%17.6% conv.
d3 2000 iu softgels139K/yr +5.2%27.2% conv.
vitamin d 200065K/yr +5.1%15.3% conv.
vitamin d3 2000 iu41K/yr +49.0%14.7% conv.
vitamin d3 200049K/yr +19.3%15.7% conv.
d3 2000 iu31K/yr +32.7%15.9% conv.
d3 200031K/yr +5.1%18.5% conv.
vitamina d3 2000 ui26K/yr -3.3%5.4% conv.
vitamin d3 2000 iu softgels22K/yr -24.1%18.6% conv.

All search terms

Top vitamin d3 2000 iu softgels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NatureWise Vitamin D3 2000IU Supplement Immune Support 360 Mini Softgels

NatureWise$12.424.7★195,696 rev

Nature Made Vitamin D3 2000 IU (50 mcg) 250 Vitamin D Softgels

Nature Made$12.904.8★24,865 rev

Nature Made Vitamin D3 2000 IU (50 mcg) 220 Vitamin D Tablets

Nature Made$12.524.7★26,370 rev

Natures Bounty Vitamin D3 2000 IU

Nature's Bounty$10.854.8★76,335 rev

Bronson Vitamin D3 2000 IU (50mcg) Non-GMO 360 Tablets

Bronson$9.924.8★907 rev

Newest

by launch date

Bronson Vitamin D3 2000 IU (50mcg) Non-GMO 360 Tablets

Bronson$9.92907 rev

1y ago

Nutricost Vitamin D3 2000 iu Softgels 240 Softgels Gluten Free

Nutricost$12.75437 rev

4y ago

NatureWise Vitamin D3 2000IU Supplement Bone & Immune Health 30 Softgels

NatureWise$6.70195,696 rev

5y ago

Carlyle Vitamin D3 2000IU Softgels | 400 Count | 50 mcg

Carlyle$9.936,492 rev

6y ago

Amazon Elements - Vitamin D3 2000 IU 180 Softgels 6 month supply (Packaging may vary) Supports Strong Bones and Immune Health

Amazon Elements$5.403,795 rev

8y ago

What buyers say about vitamin d3 2000 iu softgels

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin22%

“natural vitamins”

Quality-Overall14%

“EXCELLENT PRODUCT”

Value For Money12%

“Affordable price”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Chewing/Swallowing7%

“Easy to chew”

Taste-Overall5%

“have no odd taste”

Ease Of Use4%

“Easy to use”

Dosage3%

“perfect vitamin d dosing”

Efficiency3%

“Proven Effective”

Nutritional Content2%

“Good Quality Supplement”

What buyers complain about

Vitamin10%

“It's difficult to know how well vitamins work for you”

Size-Overall8%

“The capsules are small”

Taste-Overall6%

“Not tasty”

Dosage6%

“PILL COUNT EXTREMELY SHORT. BE CAREFULL”

Quality-Overall3%

“Terrible product”

Ingredients-Overall3%

“I hadn't read the ingredienta for some naive reason”

Advertised Vs Actual Product3%

“Measurement chart wrong”

Sweetness3%

“Very sweet and the texture is grainy”

Ease Of Chewing/Swallowing2%

“I think they are too chewy”

Smell2%

“something doesnt smell right”

Top return reasons

Dosage25%

Calcium13%