Vitamin D2
FailThe top 5 products take 76% of clicks, so Vitamin D2 is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $211K/yr247K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 76%top-5 click share · 14 brands · 77 sellers
Flapen Score
Vitamin D2 against its category
The dotted line is the Health & Household average. Past it, Vitamin D2 is stronger. Inside it, weaker.
Market
The Vitamin D2 market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin D2 247K times last year and spent an estimated $211K. The top 5 brands take 81% of clicks. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.
- Searches, last 12 months
- 247K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $211Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- vitamin d2119K searches a year
02 · Price
A sale here is worth $14.42.
Listings sell for $14.42 on average, from $5.44 to $24.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $14.42 that is $18K to $22K a year per listing.
- Average price
- $14.42under the $15 to $100 sweet spot
- Price range
- $5.44–$24.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $18K–$22K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #466 within Vitamin D. It carries 5,919 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 94%
- Out of stock, average day
- 2.4%
- Average rank
- #466in Vitamin D
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 5,919per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Vitamin D2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Elements Vitamin D2 2000 IU Vegan 65 Capsules Supports Strong Bones and Immune Health 2 month supply (Packaging may vary)
- Price
- $5.44
- Rating
- 4.6/5
- Reviews
- 4,332
- Age
- 9y ago

Vitamatic Vegan Vitamin D2 2400 IU (60 mcg) Vitamin D Supplement for Bone & Immune Support 180 Tablets
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 1,518
- Age
- 4y ago

Nutricost Vitamin D2 Supplement (2000 IU) 240 Capsules Gluten-Free
- Price
- $14.83
- Rating
- 4.6/5
- Reviews
- 760
- Age
- 2y ago

EAT Intact USDA Organic Vegan Whole Food Vitamin D (D2) 2000 IU (50 mcg) Bone & Immune Support UV-Exposed Whole Mushroom 2 Ingredients No Additives or Fillers Third-Party Tested 60 Day Supply.
- Price
- $24.93
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 3y ago

FREEDA Vitamin D2 2000 IU for Bone & Immune Support Vegan 100 Tablets
- Price
- $15.95
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 15y ago
Trending
estimated 90-day click momentum
GeriCare Vitamin D 1 250mcg (50 000 IU) High Potency Supports Bone Density Muscle Health Immune Function and Calcium Absorption Once-A-Week Dietary Supplement 12 Count (Pack of 1)
- Price
- $9.03
- Rating
- 4.8/5
- Reviews
- 241
- Age
- 3y ago

DEVA Vegan Vitamin D2 60 mcg 2400 IU Ergocalciferol Supplement with No Animal Ingredients 90 Tablets (Pack of 2)
- Price
- $16.99
- Rating
- 4.7/5
- Reviews
- 659
- Age
- 15y ago

Nature Made Vitamin D3 2000 IU (50 mcg) 220 Vitamin D Tablets
- Price
- $12.52
- Rating
- 4.7/5
- Reviews
- 26,370
- Age
- 15y ago

FREEDA Vitamin D2 2000 IU for Bone & Immune Support Vegan 100 Tablets
- Price
- $15.95
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 15y ago

Vitamatic Vitamin D2 60 mcg (2400 IU) - Ergocalciferol - 180 Vegetarian Tablets (180 Tablets (Pack of 1)) (2 Bottles)
- Price
- $17.80
- Rating
- 4.6/5
- Reviews
- 1,518
- Age
- 4y ago
Newest
by launch date
Vitamin D2 Gummies 2000 IU for Bone Muscle & Immune Support 60 Chews
- Price
- $20.98
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 1y ago

Nutricost Vitamin D2 Supplement (2000 IU) 240 Capsules Gluten-Free
- Price
- $14.83
- Rating
- 4.6/5
- Reviews
- 760
- Age
- 2y ago

EAT Intact USDA Organic Vegan Whole Food Vitamin D (D2) 2000 IU (50 mcg) Bone & Immune Support UV-Exposed Whole Mushroom 2 Ingredients No Additives or Fillers Third-Party Tested 60 Day Supply.
- Price
- $24.93
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 3y ago

GeriCare Vitamin D 1 250mcg (50 000 IU) High Potency Supports Bone Density Muscle Health Immune Function and Calcium Absorption Once-A-Week Dietary Supplement 12 Count (Pack of 1)
- Price
- $9.03
- Rating
- 4.8/5
- Reviews
- 241
- Age
- 3y ago

Vitamatic Vegan Vitamin D2 2400 IU (60 mcg) Vitamin D Supplement for Bone & Immune Support 180 Tablets
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 1,518
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
14 rising
Sellers
77
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
15%
- Vitamatic24%
- Amazon Elements23%
- Nutricost20%
- EAT INTACT9%
- FREEDA5%
- Swanson4%
- Open — no brand owns it (8 brands, 15%)
Demand
Vitamin D2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
Search terms
Top Vitamin D2 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin d2119K/yr
- d2 vitamin25K/yr
- vitamin d2 2000 iu12K/yr
- vitamina d2 para mujer11K/yr
- vitamina d29K/yr
- vitamin d 27K/yr
- vit d24K/yr
- vitamina d2 para mujer 500004K/yr
- vitamina d2 para hombres4K/yr
- vitamina d 24K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin D2
We read the reviews and the return reasons for every product selling here.
“no taste to the vitamin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin D2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









