Is vitamin d2 profitable to sell on Amazon United States?

The niche generates $211K/yr across 16 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (42/100).

How competitive is the vitamin d2 niche?

14 brands and 77 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in vitamin d2?

Top complaints mined from reviews: Vitamin, Value For Money, Dosage. The return rate is 0.0%.

When does demand for vitamin d2 peak?

Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the vitamin d2 niche?

Listings span $5.44–$24.93; the average listing price is $14.42 (sweet spot $15–$100). The average incumbent carries 5,919 reviews — the moat a new listing must climb.

vitamin d2

Skip it

A concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Good$14.42

avg listing price — sweet spot $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.44–$24.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$211K

$211K/yr · 247K searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,918.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, vitamin d2 is a $211K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 42/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

vitamin d2 market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: $216K–$288K; units × avg price
Conversion rate: 5.9%
Avg BSR: #466
Page quality: 0%
Prime: 94%
Sponsored: 75%
Out of stock: 2.4%
Avg brand age: 76 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

15%

Vitamatic24%
Amazon Elements23%
Nutricost20%
EAT INTACT9%
FREEDA5%
Swanson4%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -6.7% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Open Trend

Top vitamin d2 search terms

vitamin d2119K/yr +0.2%6.5% conv.
d2 vitamin25K/yr -12.9%7.9% conv.
vitamin d2 2000 iu12K/yr -5.3%7.4% conv.
vitamina d2 para mujer11K/yr -37.2%3.0% conv.
vitamina d29K/yr -17.6%3.1% conv.
vitamin d 27K/yr -15.8%6.8% conv.
vit d24K/yr -3.6%5.5% conv.
vitamina d2 para mujer 500004K/yr -29.6%2.2% conv.
vitamina d2 para hombres4K/yr -37.9%5.1% conv.
vitamina d 24K/yr -52.3%3.4% conv.

All search terms

Top vitamin d2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Elements Vitamin D2 2000 IU Vegan 65 Capsules Supports Strong Bones and Immune Health 2 month supply (Packaging may vary)

Amazon Elements$5.444.6★4,332 rev

Vitamatic Vegan Vitamin D2 2400 IU (60 mcg) Vitamin D Supplement for Bone & Immune Support 180 Tablets

Vitamatic$9.764.6★1,518 rev

Nutricost Vitamin D2 Supplement (2000 IU) 240 Capsules Gluten-Free

Nutricost$14.834.6★760 rev

EAT Intact USDA Organic Vegan Whole Food Vitamin D (D2) 2000 IU (50 mcg) Bone & Immune Support UV-Exposed Whole Mushroom 2 Ingredients No Additives or Fillers Third-Party Tested 60 Day Supply.

EAT INTACT$24.934.6★214 rev

FREEDA Vitamin D2 2000 IU for Bone & Immune Support Vegan 100 Tablets

FREEDA$15.954.6★516 rev

Newest

by launch date

Vitamin D2 Gummies 2000 IU for Bone Muscle & Immune Support 60 Chews

duwhot$20.9872 rev

1y ago

Nutricost Vitamin D2 Supplement (2000 IU) 240 Capsules Gluten-Free

Nutricost$14.83760 rev

2y ago

EAT Intact USDA Organic Vegan Whole Food Vitamin D (D2) 2000 IU (50 mcg) Bone & Immune Support UV-Exposed Whole Mushroom 2 Ingredients No Additives or Fillers Third-Party Tested 60 Day Supply.

EAT INTACT$24.93214 rev

3y ago

GeriCare Vitamin D 1 250mcg (50 000 IU) High Potency Supports Bone Density Muscle Health Immune Function and Calcium Absorption Once-A-Week Dietary Supplement 12 Count (Pack of 1)

GeriCare$9.03241 rev

3y ago

Vitamatic Vegan Vitamin D2 2400 IU (60 mcg) Vitamin D Supplement for Bone & Immune Support 180 Tablets

Vitamatic$9.761,518 rev

4y ago

What buyers say about vitamin d2

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Great quality & easy to take”

Vitamin23%

“Quality vitamins”

Value For Money7%

“Not expensive”

Ease Of Chewing/Swallowing6%

“Easy to swallow”

Advertised Vs Actual Product4%

“As described”

Nutritional Content2%

“its been an easy way to support my overall wellness”

Energy Level2%

“Works well for energy”

Ease Of Use2%

“Convenient”

Absorbency2%

“Good absorption”

Taste-Overall2%

“No after taste”

What buyers complain about

Vitamin14%

“no taste to the vitamin”

Value For Money7%

“Too expensive”

Dosage6%

“Please beware and only take this amount under a doctors recommendation”

Size-Overall6%

“The capsules are small”

Side Effects4%

“I developed a rash on my hand”

Taste-Overall3%

“it doesnt taste”

Natural Resource Wastage2%

“Will be wasting 2/3rds”

Color2%

“I gave one less star because after you open them to air the color of the capsule changes after a few days”

Allergies2%

“I thought I was allergic to something else”

Advertised Vs Actual Product2%

“Measurement chart wrong”

Top return reasons

Value For Money56%

Vitamin14%

Dosage12%

Functionality-Overall4%

Size-Overall4%

Dilute/Watery4%

Joint Pain4%

Vegan/Organic2%

Common questions

Is vitamin d2 profitable to sell on Amazon United States?: The niche generates $211K/yr across 16 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (42/100).
How competitive is the vitamin d2 niche?: 14 brands and 77 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in vitamin d2?: Top complaints mined from reviews: Vitamin, Value For Money, Dosage. The return rate is 0.0%.
When does demand for vitamin d2 peak?: Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the vitamin d2 niche?: Listings span $5.44–$24.93; the average listing price is $14.42 (sweet spot $15–$100). The average incumbent carries 5,919 reviews — the moat a new listing must climb.