Is vitamin d spray profitable to sell on Amazon United States?

The niche generates $36K/yr across 13 tracked products. 90-day search growth is -9.6%. Flapen's verdict: Skip it (42/100).

How competitive is the vitamin d spray niche?

9 brands and 56 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in vitamin d spray?

Top complaints mined from reviews: Taste-Overall, Vitamin, Dosage. The return rate is 0.0%.

What does it cost to enter the vitamin d spray niche?

Listings span $12.01–$37.60; the average listing price is $21.58 (sweet spot $15–$100). The average incumbent carries 3,794 reviews — the moat a new listing must climb.

vitamin d spray

Skip it

A small market ($36K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.58

avg listing price — sweet spot $15–$100

Price range

Great$12.01–$37.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,793.77

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

Market size

Bad$36K

$36K/yr · 26K searches

According to Flapen's Amazon United States niche tracking, vitamin d spray is a $36K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

vitamin d spray market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $43K–$54K; units × avg price
Conversion rate: 6.4%
Avg BSR: #785
Page quality: 0%
Prime: 100%
Sponsored: 62%
Out of stock: 3.9%
Avg brand age: 85 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 flat

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Garden of Life30%
MARYRUTH'S30%
BetterYou21%
Dr. Mercola6%
Ideal Infusion4%
Terra Health Essentials3%
Open — no brand owns it (3 brands, 7%)

Demand

Weekly Amazon search volume, last 28 weeks — -9.6% search growth over the last 90 days.

Open Trend

Top vitamin d spray search terms

vitamin d spray13K/yr -23.1%7.4% conv.
vitamin d3 spray7K/yr +62.2%1.4% conv.
vitamin d3 k2 spray4K/yr -37.5%6.9% conv.
vitamin d spray for adults2K/yr -42.1%10.4% conv.

All search terms

Top vitamin d spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garden of Life Organics Vegan Vitamin D3 Spray Vanilla Flavor 2 Fl Oz

Garden of Life$16.254.5★5,666 rev

MaryRuths Organic D3 + K2 Spray for Adults & Kids for Bone Health 1 Fl Oz

MARYRUTH'S$25.014.5★3,129 rev

MaryRuth Organic Vitamin D Drops Spray Adult & Kids Vitamin D 30 Servings

MARYRUTH'S$17.024.6★1,541 rev

BetterYou D3000 and K2 Vitamin D Daily Oral Spray - Convenient Alternative for Tablets - Supports Bone Health and Boost Immune System - Prevents Blood Clotting - Natural Peppermint Flavor - 0.4 oz

BetterYou$18.434.5★5,835 rev

Dr. Mercola Vitamin D3 Sunshine Mist - Supports Immune & Joint Health - 5000 IU per Serving - Non-GMO Gluten-Free & Soy-Free - 0.98 fl oz (38 Servings)

Dr. Mercola$15.754.5★780 rev

Newest

by launch date

NorVita Vitamin D3 Spray (4000 IU) 30 ml 1.01 Fl Oz (Pack of 1)

NorVita$12.0154 rev

2y ago

Terra Health Essentials Liposomal Vitamin D3 + K2 with CoQ10 & Selenium - High Absorption Liquid Supplement for Bone & Heart Wellness Calcium Support Immune & Mood Balance - 2oz 30-Day Supply

Terra Health Essentials$37.6055 rev

2y ago

Organic Plant D3 + K2 (5000 iu D3) - All-Trans MK7 from MenaQ7 (120 mcg K2) - 100% Organic & Plant-Based Sublingual D3 Drops (Cholecalciferol) 100% Vegan - Supports Immunity Bone(1oz)

Triquetra Health$21.722,344 rev

4y ago

MARYRUTHS Megadose Vitamin D3 Drops Vitamin D 4000 IU Vegan 30 Servings

MARYRUTH'S$22.561,897 rev

4y ago

Atrilly DLux4000 Vitamin D Oral Spray | Vitamin D3 Supplement | Natural Peppermint Flavour

BetterYou$24.912,802 rev

5y ago

What buyers say about vitamin d spray

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin22%

“Excellent Vitamin”

Quality-Overall14%

“Great product from MaryRuth”

Taste-Overall9%

“It doesnt alter the taste”

Ease Of Use9%

“Easy to Use”

Value For Money6%

“Worth it”

Dosage4%

“Easy to measure the dosage”

Energy Level4%

“boost their energy”

Advertised Vs Actual Product2%

“As described”

Vegan/Organic2%

“so went this organic plant product that I tolerate extremely well”

Absorbency2%

“have a 98% absorbtion rate”

What buyers complain about

Taste-Overall38%

“Weird taste”

Vitamin8%

“I have had a serious vitamin D deficiency for years”

Dosage6%

“I don't like dosing it with a spray bottle”

Flavor2%

“Straigh up fish skin flavor”

Absorbency2%

“Tried others and it just dont absorb the same”

Leak-Proof2%

“the bottles were open and leaking”

Quality-Overall2%

“Cap external not good”

Smell2%

“it doesnt really smell like anything/taste like anything”

Durability2%

“it broke after the 2nd use”

Advertised Vs Actual Product2%

“False Advertising”

Top return reasons

Leak-Proof25%

Dosage17%

Flavor17%

Ingredients-Overall8%

Value For Money8%

Vegan/Organic8%

Acid Regulator/Stomach Ache Relief4%

Burnt/Roasted/Overbaked4%

Side Effects4%

Taste-Overall4%

Common questions

Is vitamin d spray profitable to sell on Amazon United States?: The niche generates $36K/yr across 13 tracked products. 90-day search growth is -9.6%. Flapen's verdict: Skip it (42/100).
How competitive is the vitamin d spray niche?: 9 brands and 56 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in vitamin d spray?: Top complaints mined from reviews: Taste-Overall, Vitamin, Dosage. The return rate is 0.0%.
What does it cost to enter the vitamin d spray niche?: Listings span $12.01–$37.60; the average listing price is $21.58 (sweet spot $15–$100). The average incumbent carries 3,794 reviews — the moat a new listing must climb.