Vitamin D Gummies
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -11.2% this quarter, so Vitamin D Gummies is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $2.2M/yr1.0M searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 71%top-5 click share · 12 brands · 644 sellers
Flapen Score
Vitamin D Gummies against its category
The dotted line is the Health & Household average. Past it, Vitamin D Gummies is stronger. Inside it, weaker.
Market
The Vitamin D Gummies market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin D Gummies 1.0M times last year and spent an estimated $2.2M. The top 5 brands take 90% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 15.5% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 15.5%
- Market size, estimated
- $2.2Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- vitamin d gummies518K searches a year
02 · Price
A sale here is worth $13.26.
Listings sell for $13.26 on average, from $7.90 to $29.73. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $13.26 that is $133K to $166K a year per listing.
- Average price
- $13.26under the $15 to $100 sweet spot
- Price range
- $7.90–$29.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $133K–$166K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Vitamin D. It carries 8,429 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #138in Vitamin D
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 8,429per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Vitamin D Gummies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Vitamin D3 2000 IU Gummies Orange Lemon & Strawberry 160 Count (2 per Serving) (Previously Solimo)
- Price
- $8.85
- Rating
- 4.7/5
- Reviews
- 22,304
- Age
- 8y ago

Nature Made Vitamin D3 5000 IU per Serving 80 Vitamin D Gummies
- Price
- $12.66
- Rating
- 4.7/5
- Reviews
- 11,514
- Age
- 6y ago

Vitafusion Vitamin D3 Gummies | 50 mcg | 150 Gummy Vitamins
- Price
- $9.32
- Rating
- 4.8/5
- Reviews
- 54,583
- Age
- 17y ago

Nature Made Vitamin D3 2000 IU (50 mcg) per Serving 150 Vitamin D Gummies
- Price
- $11.11
- Rating
- 4.8/5
- Reviews
- 7,390
- Age
- 13y ago

Nature Made Vitamin D3 2000 IU (50 mcg) per Serving 90 Vitamin D Gummies
- Price
- $7.90
- Rating
- 4.8/5
- Reviews
- 7,390
- Age
- 11y ago
Trending
estimated 90-day click momentum
Nature Made Vitamin D3 2000 IU (50 mcg) per Serving 90 Vitamin D Gummies
- Price
- $7.90
- Rating
- 4.8/5
- Reviews
- 7,390
- Age
- 11y ago

Nature Made Vitamin D3 5000 IU per Serving 80 Vitamin D Gummies
- Price
- $12.66
- Rating
- 4.7/5
- Reviews
- 11,514
- Age
- 6y ago

Nature Made Vitamin D3 K2 Gummies 50 Gummy Vitamins
- Price
- $11.68
- Rating
- 4.6/5
- Reviews
- 2,534
- Age
- 3y ago

Natures Bounty Vitamin D 5000 IU Gummies Strawberry Flavor 60 Gummies
- Price
- $9.45
- Rating
- 4.7/5
- Reviews
- 636
- Age
- 2y ago

Nature Made Vitamin D3 2000 IU (50 mcg) per Serving 150 Vitamin D Gummies
- Price
- $11.11
- Rating
- 4.8/5
- Reviews
- 7,390
- Age
- 13y ago
Newest
by launch date
Vitamin D3 K2 Gummies D3 K2 Vitamin 10000iu w/Omega-3 Magnesium B12
- Price
- $29.73
- Rating
- 4.7/5
- Reviews
- 138
- Age
- 1y ago

Vitamin D3 10000iu Gummies for Adults | 80 Count | Peach Flavored Gummy
- Price
- $9.51
- Rating
- 4.8/5
- Reviews
- 850
- Age
- 2y ago

Natures Bounty Vitamin D 5000 IU Gummies Strawberry Flavor 60 Gummies
- Price
- $9.45
- Rating
- 4.7/5
- Reviews
- 636
- Age
- 2y ago

Nature Made Zero Sugar Vitamin D3 Gummies 110 Vitamin D Gummies
- Price
- $8.79
- Rating
- 4.7/5
- Reviews
- 1,958
- Age
- 2y ago

Vitamin D3 K2 Gummies 5000IU / 10 000 IU with 500mg Calcium + K2 (MK-7) Magnesium Vitamin C & Zinc For GLP-1 Users Extra Strength - Ultimate Absorption for Bones Muscles & Teeth Vegan 60Count
- Price
- $28.68
- Rating
- 4.6/5
- Reviews
- 1,384
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
644
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
8%
- Nature Made40%
- Amazon Basics24%
- Vitafusion18%
- Nature's Bounty5%
- Vitamatic2%
- Nordic Naturals2%
- Open — no brand owns it (6 brands, 8%)
Demand
Vitamin D Gummies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vitamin D Gummies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin d gummies518K/yr
- vitamin d3 gummies135K/yr
- vitamin d gummies for women83K/yr
- d3 gummies62K/yr
- vitamin d gummy44K/yr
- vitafusion d3 gummies28K/yr
- vitamin d gummies for adults23K/yr
- d3 gummies for women20K/yr
- vitamin d3 gummies for women17K/yr
- gummy vitamin d16K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin D Gummies
We read the reviews and the return reasons for every product selling here.
“Bad Aftertaste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin D Gummies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









