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Vitamin D Gummies

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -11.2% this quarter, so Vitamin D Gummies is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$2.2M/yr1.0M searches / yr
90-day growth
-11.2%search demand this quarter
Competition
71%top-5 click share · 12 brands · 644 sellers

Flapen Score

Vitamin D Gummies against its category

The dotted line is the Health & Household average. Past it, Vitamin D Gummies is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin D Gummies market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin D Gummies 1.0M times last year and spent an estimated $2.2M. The top 5 brands take 90% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
15.5%
Market size, estimated
$2.2Ma year
Peak month
January1.4× the quietest month
Top search term
vitamin d gummies518K searches a year

02 · Price

A sale here is worth $13.26.

Listings sell for $13.26 on average, from $7.90 to $29.73. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $13.26 that is $133K to $166K a year per listing.

Average price
$13.26under the $15 to $100 sweet spot
Price range
$7.90–$29.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
$133K–$166K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Vitamin D. It carries 8,429 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#138in Vitamin D
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
8,429per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Vitamin D Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

644

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Brand 140%
  • Brand 224%
  • Brand 318%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 8%)

Demand

Vitamin D Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vitamin D Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin d gummies518K/yr
  • vitamin d3 gummies135K/yr
  • vitamin d gummies for women83K/yr
  • d3 gummies62K/yr
  • vitamin d gummy44K/yr
  • vitafusion d3 gummies28K/yr
  • vitamin d gummies for adults23K/yr
  • d3 gummies for women20K/yr
  • vitamin d3 gummies for women17K/yr
  • gummy vitamin d16K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin D Gummies

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad Aftertaste”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vitamin D Gummies questions

Answered from the same tracked data.