vitamin d gummies
Worth a lookShows low returns (0.0%), but soft demand (-11.2% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.2M$2.2M/yr · 1.0M searches
Price range
Good$7.90–$29.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.26avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad8,429.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, vitamin d gummies is a $2.2M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 52/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
vitamin d gummies market data
- Units sold / yr
- 150K–200K
- avg 10,000–12,500/product
- Revenue / yr
- $2.0M–$2.7M
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
644
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
8%
- Nature Made40%
- Amazon Basics24%
- Vitafusion18%
- Nature's Bounty5%
- Vitamatic2%
- Nordic Naturals2%
- Open — no brand owns it (6 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -11.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top vitamin d gummies search terms
- vitamin d gummies518K/yr
- vitamin d3 gummies135K/yr
- vitamin d gummies for women83K/yr
- d3 gummies62K/yr
- vitamin d gummy44K/yr
- vitafusion d3 gummies28K/yr
- vitamin d gummies for adults23K/yr
- d3 gummies for women20K/yr
- vitamin d3 gummies for women17K/yr
- gummy vitamin d16K/yr
Top vitamin d gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Vitamin D3 2000 IU Gummies Orange Lemon & Strawberry 160 Count (2 per Serving) (Previously Solimo)
Amazon Basics$8.854.7★22,304 rev
Nature Made Vitamin D3 5000 IU per Serving 80 Vitamin D Gummies
Nature Made$12.664.7★11,514 rev
Vitafusion Vitamin D3 Gummies | 50 mcg | 150 Gummy Vitamins
Vitafusion$9.324.8★54,583 rev
Nature Made Vitamin D3 2000 IU (50 mcg) per Serving 150 Vitamin D Gummies
Nature Made$11.114.8★7,390 rev
Nature Made Vitamin D3 2000 IU (50 mcg) per Serving 90 Vitamin D Gummies
Nature Made$7.904.8★7,390 rev
Newest
by launch date
Vitamin D3 K2 Gummies D3 K2 Vitamin 10000iu w/Omega-3 Magnesium B12
WEEVIT$29.73138 rev
Vitamin D3 10000iu Gummies for Adults | 80 Count | Peach Flavored Gummy
Carlyle$9.51850 rev
Natures Bounty Vitamin D 5000 IU Gummies Strawberry Flavor 60 Gummies
Nature's Bounty$9.45636 rev
Nature Made Zero Sugar Vitamin D3 Gummies 110 Vitamin D Gummies
Nature Made$8.791,958 rev
Vitamin D3 K2 Gummies 5000IU / 10 000 IU with 500mg Calcium + K2 (MK-7) Magnesium Vitamin C & Zinc For GLP-1 Users Extra Strength - Ultimate Absorption for Bones Muscles & Teeth Vegan 60Count
LILICARE$28.681,384 rev
Trending
90-day click momentumNature Made Vitamin D3 2000 IU (50 mcg) per Serving 90 Vitamin D Gummies
Nature Made$7.904.8★
Nature Made Vitamin D3 5000 IU per Serving 80 Vitamin D Gummies
Nature Made$12.664.7★
Nature Made Vitamin D3 K2 Gummies 50 Gummy Vitamins
Nature Made$11.684.6★
Natures Bounty Vitamin D 5000 IU Gummies Strawberry Flavor 60 Gummies
Nature's Bounty$9.454.7★
Nature Made Vitamin D3 2000 IU (50 mcg) per Serving 150 Vitamin D Gummies
Nature Made$11.114.8★
What buyers say about vitamin d gummies
What buyers praise and complain about, mined from review topics.What buyers love
“These gummies taste really good”
“Amazing vitamin”
“sweet flavor”
“Great value”
“Great product, great seller”
“As advertised”
“Easy to chew”
“Improves energy”
“Easy to use”
“the sweet taste makes it like a treat”
What buyers complain about
“Bad Aftertaste”
“it smells like burnt rubber”
“Vitamins had a funky smell”
“Horrible tasting gummies”
“A bit pricey”
“Too Sweet”
“The texture is unpleasant”
“They are not as chewy”
“Inconsistent quality”
“These gummies are small”
Top return reasons
Common questions
- Is vitamin d gummies profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 19 tracked products. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the vitamin d gummies niche?
- 12 brands and 644 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in vitamin d gummies?
- Top complaints mined from reviews: Taste-Overall, Smell, Vitamin. The return rate is 0.0%.
- When does demand for vitamin d gummies peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the vitamin d gummies niche?
- Listings span $7.90–$29.73; the average listing price is $13.26 (sweet spot $15–$100). The average incumbent carries 8,429 reviews — the moat a new listing must climb.