vitamin d drops kids
Skip itSoft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.78avg listing price — sweet spot $15–$100
Price range
Good$8.72–$32.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,266.41avg incumbent reviews — the moat a new listing must climb
Market size
Bad$86K$86K/yr · 46K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-35.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vitamin d drops kids is a $86K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
vitamin d drops kids market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $89K–$107K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #337
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
589
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
13%
- MARYRUTH'S32%
- Ddrops18%
- NutraChamps14%
- CHILDLIFE ESSENTIALS13%
- Carlson7%
- The Feel Great Vitamin Company3%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -35.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.4×
Top vitamin d drops kids search terms
- vitamin d drops kids19K/yr
- kids vitamin d drops9K/yr
- vitamin d drops for kids6K/yr
- vitamin d kids drops6K/yr
- liquid vitamin d for kids3K/yr
- vitamin d3 drops for kids3K/yr
Top vitamin d drops kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MARYRUTHS USDA Organic Vitamin D3 Liquid Drops for Kids | 640 IU Vitamin D3 Per Serving | Kids Immune Support & Bone Health Supplement | Formulated for Ages 4-13 | 0.5oz | 30 Servings
MARYRUTH'S$18.044.7★1,023 rev
Ddrops Kids Booster 600IU 100 Drops - Daily Liquid Vitamin D for Kids. Support Strong Bones & Immune System in Children. No Preservatives No Sugar Non-GMO Allergy-Friendly
Ddrops$12.524.6★3,358 rev
NutraChamps Kids Vitamin D 3 K2 Drops Vitamin D3 & K2 MK-7 Liquid Vitamin D for Kids 1000 IU Healthy Bones Heart & Immune System Sugar Free Supplement for Toddlers 300 Servings
NutraChamps$19.214.7★412 rev
Carlson Kids Super Daily D3 Kids Vitamin D Drops 365 Drops (10.3 mL)
Carlson$12.674.6★1,770 rev
MARYRUTHS Vitamin D3 K2 Drops for Toddlers Calcium Absorption Vegan 1oz
MARYRUTH'S$18.204.7★1,798 rev
Newest
by launch date
Vitamin D3 K2 Drops for Kids Liquid Supplement with Calcium Omega 3 Zinc Vitamin D3 K2 for Calcium Absorption Healthy Bones Brain Development & Immune System Non-GMO Vegan Orange Flavor 2 Fl Oz
GZ HAOYUAN$13.3295 rev
Feel Great USDA Organic Liquid Vitamin D Drops for Infants & Toddlers (2 oz) w/ K2 for Absorption | Vitamin D for Kids Supports Immune Support & Bone Health | Sugar Free Vegan Non-GMO & Gluten Free
The Feel Great Vitamin Company$21.6776 rev
CNCHEF Vitamin D3 K2 Drops for Kids - Liquid Supplement with Magnesium for Calcium Absorption Joint Health Teeth & Heart - Non-GMO Vegan Orange 2 Fl Oz - Kids Ages 4+
CNCHEF$16.20118 rev
Kids Vitamin D3 K2 Drops - K2 D3 Vitamin Supplement 1000 IU with Omega 3 Support Bone Mood Teeth & Immune - Vitamin D3 K2 (MK-7) Liquid Drops for Adults & Kids Sugar Free Strawberry Flavor 2 FL OZ
SEPT YAN$15.2485 rev
Tropical Oasis USDA Organic Vitamin D3 K2 Liquid Drops | Vitamin D3 K2 Supplement for Kids & Toddlers Ages 1+ | Kids Supplement for Calcium Absorption Strong Bones | Vegan Non-GMO | 2 Fl Oz
Tropical Oasis$24.30339 rev
Trending
90-day click momentum
ChildLife Essentials Baby Vitamin D3 Drops Berry 1 Fl Oz (Pack of 2)
CHILDLIFE ESSENTIALS$17.834.8★
Carlson Kids Super Daily D3 Kids Vitamin D Drops 365 Drops (10.3 mL)
Carlson$12.674.6★
Vitamin D3 K2 Drops for Kids Liquid Supplement with Calcium Omega 3 Zinc Vitamin D3 K2 for Calcium Absorption Healthy Bones Brain Development & Immune System Non-GMO Vegan Orange Flavor 2 Fl Oz
GZ HAOYUAN$13.324.7★
Ddrops Baby 400 IU Vitamin D 90 Drops 2.5mL (0.08 Fl. Oz (Pack of 1))
Ddrops$15.664.8★
MaryRuths Organic D3 + K2 Spray for Adults & Kids for Bone Health 1 Fl Oz
MARYRUTH'S$25.014.5★
What buyers say about vitamin d drops kids
What buyers praise and complain about, mined from review topics.What buyers love
“Seems like a good quality vitamin”
“Easy peasy”
“Good product, reliable”
“Great taste”
“Good value for money”
“Easy dosage and baby tolerates well”
“Clean components and wonder flavor”
“I love the clean ingredients”
“I like the usda organic certification”
“AAAAAA+++ as per usual”
What buyers complain about
“Doesn't taste like anything”
“leaking issue”
“not vitamin K for absorption”
“We tried a bunch of different ways but had no success.”
“the bottle tends to get a bit oily”
“I don't like dosing it with a spray bottle”
“Tough to get the drops out”
“Theyre annoying to dispense”
“Waste of money”
“baby hates the cherry flavor”
Top return reasons
Common questions
- Is vitamin d drops kids profitable to sell on Amazon United States?
- The niche generates $86K/yr across 22 tracked products. 90-day search growth is -35.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the vitamin d drops kids niche?
- 14 brands and 589 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in vitamin d drops kids?
- Top complaints mined from reviews: Taste-Overall, Leak-Proof, Vitamin. The return rate is 0.0%.
- When does demand for vitamin d drops kids peak?
- Demand peaks in Oct–Nov; the busiest month runs 5.4× the quietest.
- What does it cost to enter the vitamin d drops kids niche?
- Listings span $8.72–$32.75; the average listing price is $17.78 (sweet spot $15–$100). The average incumbent carries 3,266 reviews — the moat a new listing must climb.