Skip to content

Vitamin D Drops Kids

Fail

Demand is soft, at -35.4% this quarter, so Vitamin D Drops Kids is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$86K/yr46K searches / yr
90-day growth
-35.4%search demand this quarter
Competition
59%top-5 click share · 14 brands · 589 sellers

Flapen Score

Vitamin D Drops Kids against its category

The dotted line is the Health & Household average. Past it, Vitamin D Drops Kids is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin D Drops Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin D Drops Kids 46K times last year and spent an estimated $86K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-35.4%
Conversion, latest week
10.5%
Market size, estimated
$86Ka year
Peak month
November5.4× the quietest month
Top search term
vitamin d drops kids19K searches a year

02 · Price

A sale here is worth $17.78.

Listings sell for $17.78 on average, from $8.72 to $32.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.78 that is $2K to $4K a year per listing.

Average price
$17.78inside the $15 to $100 sweet spot
Price range
$8.72–$32.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #337 within Vitamin D. It carries 3,266 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#337in Vitamin D
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
3,266per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Vitamin D Drops Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

589

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

13%

  • Brand 132%
  • Brand 218%
  • Brand 314%
  • Brand 413%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (8 brands, 13%)

Demand

Vitamin D Drops Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 5.4×

Search terms

Top Vitamin D Drops Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin d drops kids19K/yr
  • kids vitamin d drops9K/yr
  • vitamin d drops for kids6K/yr
  • vitamin d kids drops6K/yr
  • liquid vitamin d for kids3K/yr
  • vitamin d3 drops for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin D Drops Kids

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Vitamin”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesn't taste like anything”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vitamin D Drops Kids questions

Answered from the same tracked data.