vitamin d drops
Worth a lookShows low returns (0.0%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.19avg listing price — sweet spot $15–$100
Price range
Good$6.29–$33.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$543K$543K/yr · 248K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,343.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, vitamin d drops is a $543K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 54/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
vitamin d drops market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $516K–$688K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #194
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
537
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
21%
- Mommy's Bliss28%
- Ddrops19%
- Zarbee's9%
- NOW Foods8%
- MARYRUTH'S8%
- NUSAVA7%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -2.8% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 2.2×
Top vitamin d drops search terms
- vitamin d drops217K/yr
- vitamin d drop13K/yr
- vit d drops12K/yr
- vitamin d drips3K/yr
- organic vitamin d drops4K/yr
Top vitamin d drops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mommys Bliss Organic Baby Vitamin D Drops No Artificial Color 0.11 Fl Oz
Mommy's Bliss$11.934.7★14,989 rev
Ddrops Baby 400 IU Vitamin D 90 Drops 2.5mL (0.08 Fl. Oz (Pack of 1))
Ddrops$15.664.8★14,748 rev
Zarbees Baby Vitamin D Drops 400 IU per Drop with Dropper 0.47 fl oz
Zarbee's$8.914.7★15,158 rev
NOW Foods Supplements Liquid Vitamin D-3 Strong Bones* Structural Support* 2-Ounce
NOW Foods$6.294.5★4,753 rev
(2 Pack) Organic Vitamin D3 K2 Drops with MCT Oil & Omega 3 - Liquid Vitamin D3 5000 IU - K2 D3 Vitamin Supplement - Vitamin D Drops for Women & Men - No Fillers Non-GMO GMP Unflavored (2 Fl Oz)
NUSAVA$26.394.5★13,741 rev
Newest
by launch date
THORNE Vitamin D3 Liquid 4 000 IU with Precision Dropper 30 Servings
THORNE$23.5384 rev
Vitamin D3 K2 USDA Organic Drops - Vitamin D3 10000 IU & K2 120mcg - 2 OZ
NUTRAHARMONY$19.171,312 rev
Mommys Bliss Organic Baby Vitamin D Drops 0.11 Fl Oz Pack of 2
Mommy's Bliss$21.2414,989 rev
MARYRUTHS USDA Organic Vitamin D3 Drops Vegan Sugar Free 60 Servings
MARYRUTH'S$18.231,416 rev
MARYRUTHS Megadose Vitamin D3 Drops Vitamin D 4000 IU Vegan 30 Servings
MARYRUTH'S$22.561,897 rev
Trending
90-day click momentumTHORNE Vitamin D3 Liquid 4 000 IU with Precision Dropper 30 Servings
THORNE$23.534.6★
NOW Foods Supplements Liquid Vitamin D-3 Strong Bones* Structural Support* 2-Ounce
NOW Foods$6.294.5★
Ddrops Baby 400 IU Vitamin D 90 Drops 2.5mL (0.08 Fl. Oz (Pack of 1))
Ddrops$15.664.8★
Carlson Super Daily D3 1000 IU (25 mcg) per Drop 365 Drops (10.3 mL)
Carlson$14.184.7★
Genexa Vitamin D Drops for Infants & Newborn Made Clean 100 Servings
Genexa$10.774.7★
What buyers say about vitamin d drops
What buyers praise and complain about, mined from review topics.What buyers love
“Healthy vitamin”
“The vial is good quality”
“Easy to take”
“Orange taste”
“The dropper makes dosing straightforward”
“Good value for money”
“It really does work”
“This product helps with energy”
“Love that these are organic”
“Comes as advertised”
What buyers complain about
“Not tasty”
“I should not have taken the vitamin”
“Leak”
“The dropper is very hard to use”
“Hard to dispense”
“Making it near impossible to get the dose”
“Doesn't work”
“Waste of money”
“not a huge fan of the orange flavor”
“lid breaks”
Top return reasons
Common questions
- Is vitamin d drops profitable to sell on Amazon United States?
- The niche generates $543K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the vitamin d drops niche?
- 13 brands and 537 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in vitamin d drops?
- Top complaints mined from reviews: Taste-Overall, Vitamin, Leak-Proof. The return rate is 0.0%.
- When does demand for vitamin d drops peak?
- Demand peaks in Jan–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the vitamin d drops niche?
- Listings span $6.29–$33.00; the average listing price is $17.19 (sweet spot $15–$100). The average incumbent carries 6,343 reviews — the moat a new listing must climb.