vitamin d cream
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$25.24avg listing price — sweet spot $15–$100
Price range
Great$8.75–$41.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,209avg incumbent reviews — the moat a new listing must climb
Market size
Okay$139K$139K/yr · 74K searches
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vitamin d cream is a $139K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
vitamin d cream market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $151K–$202K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #585
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 2.2%
- Avg brand age
- 87 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- NOW Foods54%
- Vita Sciences29%
- BIOLABS PRO10%
- ANDROGENESIS7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top vitamin d cream search terms
- vitamin d cream26K/yr
- vitamin d lotion9K/yr
- topical vitamin d7K/yr
- vitamin d cream psoriasis7K/yr
- vitamin d3 cream7K/yr
- vitamin d cream for skin7K/yr
- vitamin d3 cream for seborrheic keratosis3K/yr
- vitamin d3 cream for psoriasis3K/yr
- vitamin d analogues psoriasis4K/yr
Top vitamin d cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NOW Solutions Vitamin D-3 Cream 1 000 IU Per Gram High-Potency Intense Moisture 4-Ounce
NOW Foods$8.754.5★1,799 rev
Vita Sciences Maxasorb Vitamin D3 Cream 1 000 IU Topical Formula - 1.7 Oz
Vita Sciences$22.944.2★2,743 rev
Vita Sciences Maxasorb Vitamin D3 Cream 2 000 IU Topical Formula - 1.7 Oz
Vita Sciences$23.114.3★488 rev
All Natural Vitamin D3 10000IU Vitamin D Cream Maximum Strength Vitamin K2
BIOLABS PRO$29.734.4★758 rev
Phytogenesis Vitamin D3 K2 Topical Gel
ANDROGENESIS$41.674.6★257 rev
Newest
by launch datePhytogenesis Vitamin D3 K2 Topical Gel
ANDROGENESIS$41.67257 rev
All Natural Vitamin D3 10000IU Vitamin D Cream Maximum Strength Vitamin K2
BIOLABS PRO$29.73758 rev
Vita Sciences Maxasorb Vitamin D3 Cream 2 000 IU Topical Formula - 1.7 Oz
Vita Sciences$23.11488 rev
Vita Sciences Maxasorb Vitamin D3 Cream 1 000 IU Topical Formula - 1.7 Oz
Vita Sciences$22.942,743 rev
NOW Solutions Vitamin D-3 Cream 1 000 IU Per Gram High-Potency Intense Moisture 4-Ounce
NOW Foods$8.751,799 rev
Trending
90-day click momentumVita Sciences Maxasorb Vitamin D3 Cream 2 000 IU Topical Formula - 1.7 Oz
Vita Sciences$23.114.3★
NOW Solutions Vitamin D-3 Cream 1 000 IU Per Gram High-Potency Intense Moisture 4-Ounce
NOW Foods$8.754.5★
Phytogenesis Vitamin D3 K2 Topical Gel
ANDROGENESIS$41.674.6★
Vita Sciences Maxasorb Vitamin D3 Cream 1 000 IU Topical Formula - 1.7 Oz
Vita Sciences$22.944.2★
All Natural Vitamin D3 10000IU Vitamin D Cream Maximum Strength Vitamin K2
BIOLABS PRO$29.734.4★
What buyers say about vitamin d cream
What buyers praise and complain about, mined from review topics.What buyers love
“Absorbs very good”
“No complaints so far”
“no funky odor”
“Easy way to increase vitamin D”
“dries in quickly which is a nice bonus”
“Great value”
“.Definitely seems to be helping my psoriasis on my face”
“Feels great, feel much healthier”
“it got rid of the itch immediately”
“Easy to apply”
What buyers complain about
“it smells old”
“Helpful lotion BUT cakes on skin and if your rub the skin half hr later it peels off, wah”
“I believe the topical D can have other unwanted effects as well, on skin and health”
“I got a rash - Vit D lotion can do that”
“Taking even prescription strength oral D was not doing a good job”
“nothing worked”
“not absorbent”
“I have battled dry”
“Would not use all over due to vitamin D content”
Top return reasons
Common questions
- Is vitamin d cream profitable to sell on Amazon United States?
- The niche generates $139K/yr across 5 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the vitamin d cream niche?
- 4 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vitamin d cream?
- Top complaints mined from reviews: Smell, Skin Health, Side Effects. The return rate is 0.1%.
- When does demand for vitamin d cream peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the vitamin d cream niche?
- Listings span $8.75–$41.67; the average listing price is $25.24 (sweet spot $15–$100). The average incumbent carries 1,209 reviews — the moat a new listing must climb.