Vitamin D and Magnesium Supplement
FailShoppers spend an estimated $54K a year here, so Vitamin D and Magnesium Supplement is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $54K/yr83K searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 51%top-5 click share · 22 brands · 111 sellers
Flapen Score
Vitamin D and Magnesium Supplement against its category
The dotted line is the Health & Household average. Past it, Vitamin D and Magnesium Supplement is stronger. Inside it, weaker.
Market
The Vitamin D and Magnesium Supplement market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin D and Magnesium Supplement 83K times last year and spent an estimated $54K. The top 5 brands take 60% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $54Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- magnesium vitamin d21K searches a year
02 · Price
A sale here is worth $17.98.
Listings sell for $17.98 on average, from $5.33 to $36.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.98 that is $2K to $4K a year per listing.
- Average price
- $17.98inside the $15 to $100 sweet spot
- Price range
- $5.33–$36.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #272 within Magnesium. It carries 4,181 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #272in Magnesium
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 4,181per listing
- Listings tracked
- 25
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Vitamin D and Magnesium Supplement products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
111
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
51%
Top 20: 95%
Open market
34%
- Brand 125%
- Brand 213%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Vitamin D and Magnesium Supplement search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Vitamin D and Magnesium Supplement search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- magnesium vitamin d21K/yr
- magnesium and vitamin d20K/yr
- vitamin d magnesium17K/yr
- magnesium with vitamin d11K/yr
- omega 3 magnesium vitamin d zinc5K/yr
- magnesium d37K/yr
- magnesium vitamin d32K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin D and Magnesium Supplement
We read the reviews and the return reasons for every product selling here.
“Dosage check not good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin D and Magnesium Supplement questions
Answered from the same tracked data.