Vitamin D and Magnesium
FailThe top 5 products take 74% of clicks, so Vitamin D and Magnesium is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $335K/yr286K searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 74%top-5 click share · 11 brands · 84 sellers
Flapen Score
Vitamin D and Magnesium against its category
The dotted line is the Health & Household average. Past it, Vitamin D and Magnesium is stronger. Inside it, weaker.
Market
The Vitamin D and Magnesium market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin D and Magnesium 286K times last year and spent an estimated $335K. The top 5 brands take 87% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $335K a year.
- Searches, last 12 months
- 286K
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $335Ka year
- Top search term
- magwell48K searches a year
02 · Price
A sale here is worth $17.76.
Listings sell for $17.76 on average, from $8.97 to $42.94. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At $17.76 that is $44K to $53K a year per listing.
- Average price
- $17.76inside the $15 to $100 sweet spot
- Price range
- $8.97–$42.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $44K–$53K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #223 within Magnesium. It carries 5,102 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #223in Magnesium
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 5,102per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Vitamin D and Magnesium products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Live Conscious Magwell Magnesium Zinc & Vitamin D3 - Magnesium Glycinate Malate & Citrate - Triple Supplement for Women & Men - for Sleep Bone Heart Immune Support - 120 Caps
- Price
- $23.13
- Rating
- 4.6/5
- Reviews
- 17,083
- Age
- 7y ago

Nature Made Magnesium Complex Supplement with Vitamin D & Zinc 60 Capsules
- Price
- $14.89
- Rating
- 4.7/5
- Reviews
- 3,879
- Age
- 3y ago

Nature Made High Absorption Magnesium Complex Soft Chews 40 Count
- Price
- $15.11
- Rating
- 4.6/5
- Reviews
- 568
- Age
- 1y ago

Natures Bounty Advanced Vitamin D3 with Magnesium Citrate Immune Formula Supports Immune and Bone Health 90 Tablets
- Price
- $8.97
- Rating
- 4.7/5
- Reviews
- 1,096
- Age
- 3y ago

Nature Made Calcium Magnesium Zinc with Vitamin D3 Dietary Calcium Supplement for Bone Support 300 Tablets
- Price
- $11.13
- Rating
- 4.8/5
- Reviews
- 20,083
- Age
- 19y ago
Trending
estimated 90-day click momentum
Bronson Vitamin K2+D3 Magnesium Glycinate Supplement 60 Capsules
- Price
- $9.36
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 5mo ago

HiWe for MagSafe Wallet 7 Cards Holder RFID Blocking Stronger Magnets
- Price
- $15.19
- Rating
- 4.4/5
- Reviews
- 5,119
- Age
- 2y ago

Nature Made Magnesium Glycinate 300 mg per 3 Capsules 90 Capsules
- Price
- $21.13
- Rating
- 4.7/5
- Reviews
- 2,683
- Age
- 1y ago
![NatureWise Magnesium Glycinate 550mg + High-Dose 10000 IU Vitamin D3 K2 100 mcg - D3 K2 Magnesium Supplement - Chelated for High Absorption - Bone Support - Non-GMO USA Manufactured - [30-Day Supply]](https://m.media-amazon.com/images/I/41R7LVaeHyL.jpg)
NatureWise Magnesium Glycinate 550mg + High-Dose 10000 IU Vitamin D3 K2 100 mcg - D3 K2 Magnesium Supplement - Chelated for High Absorption - Bone Support - Non-GMO USA Manufactured - [30-Day Supply]
- Price
- $14.35
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 9mo ago

VEV Corefeel Vitamin D3 K2 10 000 IU Magnesium Supplement 300 Softgels
- Price
- $21.34
- Rating
- 4.7/5
- Reviews
- 2,552
- Age
- 1y ago
Newest
by launch date
Bronson Vitamin K2+D3 Magnesium Glycinate Supplement 60 Capsules
- Price
- $9.36
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 5mo ago
![NatureWise Magnesium Glycinate 550mg + High-Dose 10000 IU Vitamin D3 K2 100 mcg - D3 K2 Magnesium Supplement - Chelated for High Absorption - Bone Support - Non-GMO USA Manufactured - [30-Day Supply]](https://m.media-amazon.com/images/I/41R7LVaeHyL.jpg)
NatureWise Magnesium Glycinate 550mg + High-Dose 10000 IU Vitamin D3 K2 100 mcg - D3 K2 Magnesium Supplement - Chelated for High Absorption - Bone Support - Non-GMO USA Manufactured - [30-Day Supply]
- Price
- $14.35
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 9mo ago

9-in-1 Magnesium Glycinate 500mg + Vitamin D3 5000 IU & K2 Complex - High Absorption - Healthy Stress Sleep Muscle Function Bone Health & Energy Supports | Non-GMO Gluten-Free 120 Softgels
- Price
- $19.77
- Rating
- 4.6/5
- Reviews
- 441
- Age
- 11mo ago

Magnesium Zinc & Vitamin D3 260mg Complex High Absorption 60 Capsules
- Price
- $15.78
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 1y ago

VEV Corefeel Vitamin D3 K2 10 000 IU Magnesium Supplement 300 Softgels
- Price
- $21.34
- Rating
- 4.7/5
- Reviews
- 2,552
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
84
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
10%
- Live Conscious37%
- Nature Made37%
- Nature's Bounty5%
- Bronson4%
- Totaria4%
- Carlyle3%
- Open — no brand owns it (5 brands, 10%)
Demand
Vitamin D and Magnesium search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0× · 7 of 12 months tracked
Search terms
Top Vitamin D and Magnesium search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magwell48K/yr
- nature made magnesium complex34K/yr
- vitamin d and magnesium22K/yr
- magnesium vitamin d21K/yr
- magnesium and vitamin d20K/yr
- vitamin d magnesium17K/yr
- magwell magnesium with zinc & d321K/yr
- magnesium complex nature made12K/yr
- vitamin d with magnesium14K/yr
- magnesium with vitamin d11K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin D and Magnesium
We read the reviews and the return reasons for every product selling here.
“Dosage check not good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin D and Magnesium questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









