Is vitamin d 20000 iu profitable to sell on Amazon United States?

The niche generates $307K/yr across 7 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (45/100).

How competitive is the vitamin d 20000 iu niche?

2 brands and 6 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vitamin d 20000 iu?

Top complaints mined from reviews: Value For Money, Vitamin, Size-Overall. The return rate is 0.0%.

What does it cost to enter the vitamin d 20000 iu niche?

Listings span $17.16–$35.95; the average listing price is $27.12 (sweet spot $15–$100). The average incumbent carries 2,277 reviews — the moat a new listing must climb.

vitamin d 20000 iu

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.3%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$27.12

avg listing price — sweet spot $15–$100

Price range

Incredible$17.16–$35.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$307K

$307K/yr · 62K searches

Review moat

Okay2,277

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, vitamin d 20000 iu is a $307K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

vitamin d 20000 iu market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $271K–$339K; units × avg price
Conversion rate: 18.3%
Avg BSR: #105
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Metagenics97%
Micro Ingredients3%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 18 weeks — -7.3% search growth over the last 90 days.

Open Trend

Top vitamin d 20000 iu search terms

metagenics d3 10000 with k28K/yr +41.4%12.9% conv.
metagenics vitamin d8K/yr -5.3%15.7% conv.
metagenics vitamin d38K/yr -18.8%21.1% conv.
metagenics d35K/yr -3.4%19.1% conv.
metagenics vitamin d3 10 000 k5K/yr -21.0%32.1% conv.
vitamin d3 k2 50000iu4K/yr -37.9%1.1% conv.
metagenics vitamin d3 10 000+ k2K/yr +1.7%32.5% conv.
vitamin d3 20000 iu3K/yr +19.1%0.2% conv.
vitamin d3 20000iu7K/yr -37.0%0.0% conv.
high dose vitamin d3 k24K/yr -9.4%3.0% conv.

All search terms

Top vitamin d 20000 iu products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Metagenics Vitamin D3 and Vitamin K2 10 000 IU with MK-7- Vitamin D3 with K2 for Immune Support Bone & Heart Health-Non-GMO Gluten-Free-60 Softgels

Metagenics$30.104.7★5,560 rev

Metagenics Vitamin D3 and Vitamin K2 5 000 IU with MK-7- Vitamin D3 with K2 for Immune Support Bone & Heart Health-Non-GMO Gluten-Free-60 Softgels

Metagenics$27.254.7★3,312 rev

Metagenics Vitamin D3 5000 IU Supplement - High Potency Softgels for Immune Bone & Heart Health* - 125 mcg Cholecalciferol in Coconut Oil for Enhanced Absorption* - Non-GMO Gluten-Free - 60 Count

Metagenics$17.164.7★2,559 rev

Metagenics Vitamin D3 1000 IU - Vitamin D Supplement for Healthy Bone Formation Cardiovascular Health and Immune Support - 120 Count

Metagenics$24.444.7★294 rev

Metagenics D3 2000 IU Complex Vitamin D3 Supplement - Supports Bone Health Immune & Healthy Inflammation Response* - with Isoflavones for Absorption - Gluten Free - 3 Month Supply - 90 Count

Metagenics$30.344.8★279 rev

Newest

by launch date

Metagenics Vitamin D3 5000 IU Supplement - High Potency Softgels for Immune Bone & Heart Health* - 125 mcg Cholecalciferol in Coconut Oil for Enhanced Absorption* - Non-GMO Gluten-Free - 60 Count

Metagenics$17.162,559 rev

1y ago

Micro Ingredients Vitamin D3 50 000 IU + K2 MK-7 200 mcg 240 Softgels | Virgin Coconut Oil | 2-in-1 Support | Easy to Swallow Non-GMO

Micro Ingredients$35.951,376 rev

3y ago

Metagenics Vitamin D3 and Vitamin K2 5 000 IU with MK-7- Vitamin D3 with K2 for Immune Support Bone & Heart Health-Non-GMO Gluten-Free-60 Softgels

Metagenics$27.253,312 rev

7y ago

Metagenics Vitamin D3 and Vitamin K2 10 000 IU with MK-7- Vitamin D3 with K2 for Immune Support Bone & Heart Health-Non-GMO Gluten-Free-60 Softgels

Metagenics$30.105,560 rev

13y ago

Metagenics D3 2000 IU Complex Vitamin D3 Supplement - Supports Bone Health Immune & Healthy Inflammation Response* - with Isoflavones for Absorption - Gluten Free - 3 Month Supply - 90 Count

Metagenics$30.34279 rev

15y ago

What buyers say about vitamin d 20000 iu

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin35%

“the combination of vitamins is great”

Quality-Overall23%

“Just love the hi quality of this company”

Advertised Vs Actual Product6%

“Arrived as described”

Ease Of Chewing/Swallowing5%

“The capsules are easy to take”

Value For Money3%

“Worth it”

Dosage3%

“the dosage strength was what I was wanting”

Efficiency3%

“Effective and working product”

Acid Regulator/Stomach Ache Relief2%

“they dont bother my stomach”

Side Effects2%

“Dont cause stomach issues”

Immunity Booster2%

“It's great for my immune system”

What buyers complain about

Value For Money16%

“Over priced”

Vitamin16%

“Vitamins appeared old”

Size-Overall8%

“The pills are big”

Dosage7%

“I do not dare to take it”

Smell5%

“Why ruin a good product with this unnecessary scent”

Ingredients-Overall4%

“Ingredients Incorrect”

Functionality-Overall4%

“I'm not sure how it's working”

Adhesion/Stickiness3%

“Make sure pills are not stick together”

Vegan/Organic3%

“Its not GMO free”

Acid Regulator/Stomach Ache Relief3%

“put me on prescription vitamin D. It was so harsh on my stomach I kept getting sick”

Top return reasons

Dosage29%

Vitamin21%

Ease Of Use14%

Ingredients-Overall14%

Adhesion/Stickiness14%

Color7%

Common questions

Is vitamin d 20000 iu profitable to sell on Amazon United States?: The niche generates $307K/yr across 7 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (45/100).
How competitive is the vitamin d 20000 iu niche?: 2 brands and 6 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vitamin d 20000 iu?: Top complaints mined from reviews: Value For Money, Vitamin, Size-Overall. The return rate is 0.0%.
What does it cost to enter the vitamin d 20000 iu niche?: Listings span $17.16–$35.95; the average listing price is $27.12 (sweet spot $15–$100). The average incumbent carries 2,277 reviews — the moat a new listing must climb.