Vitamin D
MaybeShoppers spend an estimated $27.0M a year here. But the average product has 56,010 reviews to catch up to, so Vitamin D is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $27.0M/yr90.6M searches / yr
- 90-day growth
- +15.2%search demand this quarter
- Competition
- 50%top-5 click share · 12 brands · 193 sellers
Flapen Score
Vitamin D against its category
The dotted line is the Health & Household average. Past it, Vitamin D is stronger. Inside it, weaker.
Market
The Vitamin D market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin D 90.6M times last year and spent an estimated $27.0M. The top 5 brands take 81% of clicks. Demand peaks in Jan–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 90.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27.0M a year.
- Searches, last 12 months
- 90.6M
- Growth, 90 days vs prior 90
- +15.2%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $27.0Ma year
- Peak month
- January2.4× the quietest month
- Top search term
- vitamin d8.6M searches a year
02 · Price
A sale here is worth $13.32.
Listings sell for $13.32 on average, from $6.34 to $34.70. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 80,000 to 100,000 of them. At $13.32 that is $1.1M to $1.3M a year per listing.
- Average price
- $13.32under the $15 to $100 sweet spot
- Price range
- $6.34–$34.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 80,000–100,000
- Revenue per listing a year
- $1.1M–$1.3M
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Vitamin D. It carries 56,010 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Vitamin D
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 56,010per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Vitamin D products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
193
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
14%
- Brand 138%
- Brand 222%
- Brand 310%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (6 brands, 14%)
Demand
Vitamin D search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Vitamin D search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin d8.6M/yr
- vitamin d33.6M/yr
- vitamin d3 5000 iu1.0M/yr
- d3 vitamin492K/yr
- vitamina d288K/yr
- vitamina d3174K/yr
- vit d175K/yr
- vit d3141K/yr
- vitamin d supplements131K/yr
- vitamina d3 para mujer100K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin D
We read the reviews and the return reasons for every product selling here.
“BAD TASTING VITAMINGUMMIES”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin D questions
Answered from the same tracked data.









