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Vitamin C Gummies

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -21.0% this quarter, so Vitamin C Gummies is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$3.3M/yr1.2M searches / yr
90-day growth
-21.0%search demand this quarter
Competition
68%top-5 click share · 13 brands · 624 sellers

Flapen Score

Vitamin C Gummies against its category

The dotted line is the Health & Household average. Past it, Vitamin C Gummies is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin C Gummies market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin C Gummies 1.2M times last year and spent an estimated $3.3M. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
17.3%
Market size, estimated
$3.3Ma year
Peak month
January1.8× the quietest month
Top search term
vitamin c gummies744K searches a year

02 · Price

A sale here is worth $15.36.

Listings sell for $15.36 on average, from $6.52 to $34.67. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At $15.36 that is $154K to $192K a year per listing.

Average price
$15.36inside the $15 to $100 sweet spot
Price range
$6.52–$34.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
$154K–$192K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Vitamin C. It carries 7,130 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#172in Vitamin C
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
7,130per listing
Listings tracked
18

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
66 months

Products

Top Vitamin C Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

624

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

  • Brand 150%
  • Brand 218%
  • Brand 312%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 12%)

Demand

Vitamin C Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Vitamin C Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin c gummies744K/yr
  • vitamin c gummies for adults181K/yr
  • vitamin c gummies 1000mg46K/yr
  • vitamin c gummy39K/yr
  • vit c gummies39K/yr
  • vitamin c 1000mg gummies24K/yr
  • gummy vitamin c22K/yr
  • nature made vitamin c gummies24K/yr
  • vitamin c gummies for women12K/yr
  • vitamin c 500mg gummies10K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin C Gummies

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
9%of negative reviews mention “Adhesion/Stickiness”
<0.1%of orders come back, a rate Amazon rounds to zero
“are super sticky”
A buyer, on “Adhesion/Stickiness”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Vitamin C Gummies questions

Answered from the same tracked data.