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Vitamin C Drops

Fail

The top 5 brands take 100% of clicks, so Vitamin C Drops is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$472K/yr263K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
94%top-5 click share · 4 brands · 33 sellers

Flapen Score

Vitamin C Drops against its category

The dotted line is the Health & Household average. Past it, Vitamin C Drops is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin C Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin C Drops 263K times last year and spent an estimated $472K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $472K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
12.3%
Market size, estimated
$472Ka year
Peak month
January2.3× the quietest month
Top search term
vitamin c drops85K searches a year

02 · Price

A sale here is worth $14.57.

Listings sell for $14.57 on average, from $4.33 to $34.53. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At $14.57 that is $87K to $117K a year per listing.

Average price
$14.57under the $15 to $100 sweet spot
Price range
$4.33–$34.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
$87K–$117K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #101 within Nutrition Bars & Drinks. It carries 1,903 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#101in Nutrition Bars & Drinks
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,903per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Vitamin C Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 238%
  • Brand 36%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Vitamin C Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Search terms

Top Vitamin C Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin c drops85K/yr
  • halls defense vitamin c33K/yr
  • halls vitamin c drops20K/yr
  • vitamin c drops for adults24K/yr
  • halls defense vitamin c sugar free7K/yr
  • sugar free vitamin c drops10K/yr
  • vitamin c candy10K/yr
  • vitamin c lozenges13K/yr
  • vitamin c cough drops11K/yr
  • halls defense11K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin C Drops

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible taste”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Vitamin C Drops questions

Answered from the same tracked data.