vitamin c and d gummies
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.70avg listing price — sweet spot $15–$100
Price range
Great$8.57–$37.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,307.73avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-23.2%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 21K searches
According to Flapen's Amazon United States niche tracking, vitamin c and d gummies is a $27K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
vitamin c and d gummies market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $49K–$59K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #236
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 73%
- Out of stock
- 11.5%
- Avg brand age
- 76 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
91
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
7%
- Nature Made65%
- Nature's Bounty9%
- Nextdia6%
- Youlikee5%
- Emergen-C4%
- Zicam4%
- Open — no brand owns it (2 brands, 7%)
Demand
Weekly Amazon search volume, last 30 weeks — -23.2% search growth over the last 90 days.Top vitamin c and d gummies search terms
- nature made immune max5K/yr
- vitamin c and d gummies4K/yr
- immune max4K/yr
- vitamin c with zinc gummies4K/yr
- nature made immune support3K/yr
- immune max nature made2K/yr
Top vitamin c and d gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nature Made Wellblends ImmuneMAX Gummies 42 Tangerine Flavor Gummies
Nature Made$13.814.5★1,327 rev
Nature Made Wellblends ImmuneMAX Fizzy Drink Mix Vitamin C 2000mg with Zinc 20 mg Vitamin D3 1000 IU (25 mcg) plus Seven B Vitamins and Electrolyte Hydration Blend 30 Stick Packs
Nature Made$16.284.6★1,032 rev
Natures Bounty Immune 24 Hour + The only Vitamin C with 24 Hour Immune Support from Ester-C 1000 mg Vitamin C D & Zinc Gluten Free Rapid Release Softgels 2 Softgels per Day 50 Count
Nature's Bounty$8.574.8★5,561 rev
Sugar Free Vitamin C + D3 + Zinc Gummies for Adults 50 + 9 in 1 Immune Defense Supplement with D3 5000IU Elderberry Echinacea Mullein Leaf for Boost Immunity Power Antioxidant Vegan (Pack of 2)
Nextdia$33.994.6★545 rev
Nature Made ImmuneMAX Fizzy Drink Mix with Vitamin C Vitamin D and Zinc Supplement for Immune Support Fast Absorption 30 Stick Packs 0.4 Ounce
Nature Made$37.664.7★2,403 rev
Newest
by launch date
Natures Bounty Immune 24 Hour Immune Support Softgels 1000mg Vitamin C 120 Ct
Nature's Bounty$35.4886 rev
Vitamin C + D3 5000IU + Zinc Gummies for Adults Orange Flavor 60 Count
Youlikee$10.4876 rev
Sugar Free Vitamin C + D3 + Zinc Gummies for Adults 50 + 9 in 1 Immune Defense Supplement with D3 5000IU Elderberry Echinacea Mullein Leaf for Boost Immunity Power Antioxidant Vegan (Pack of 2)
Nextdia$33.99545 rev
Zicam Daily Immune Support Gummy Supplement Citrus Strawberry 70 Count
Zicam$11.191,513 rev
Nature Made Wellblends ImmuneMAX Gummies 42 Tangerine Flavor Gummies
Nature Made$13.811,327 rev
Trending
90-day click momentumNatures Bounty Immune 24 Hour Immune Support Softgels 1000mg Vitamin C 120 Ct
Nature's Bounty$35.484.8★
Emergen-C Vitamin C 1000mg Immune Support Powder Orange 50 Packets
Emergen-C$25.914.8★
Vitamin C + D3 5000IU + Zinc Gummies for Adults Orange Flavor 60 Count
Youlikee$10.484.4★
Nature Made Wellblends ImmuneMAX Gummies 42 Tangerine Flavor Gummies
Nature Made$13.814.5★
Sugar Free Vitamin C + D3 + Zinc Gummies for Adults 50 + 9 in 1 Immune Defense Supplement with D3 5000IU Elderberry Echinacea Mullein Leaf for Boost Immunity Power Antioxidant Vegan (Pack of 2)
Nextdia$33.994.6★
What buyers say about vitamin c and d gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“strengthens your immune systems”
“They work fine for vitamin”
“Quality product”
“It works against the flu”
“Affordable”
“Pretty easy to swallow”
“Bright citrus flavor”
“Worked well”
“Great to take one every day”
What buyers complain about
“they are quite big”
“chewy”
“is causing negative effects”
“And I dont like the sugar coating on them either”
“Usually don't care for vitamins”
“It was humid”
“Had to throw wouldnt even dissolve”
“No taste”
“I didnt take them every day so I dont think consistency or dosage is an issue just when I could feel sick coming”
“Too much sugar coating”
Top return reasons
Common questions
- Is vitamin c and d gummies profitable to sell on Amazon United States?
- The niche generates $27K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the vitamin c and d gummies niche?
- 8 brands and 91 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in vitamin c and d gummies?
- Top complaints mined from reviews: Size-Overall, Ease Of Chewing/Swallowing, Side Effects. The return rate is 0.0%.
- What does it cost to enter the vitamin c and d gummies niche?
- Listings span $8.57–$37.66; the average listing price is $19.70 (sweet spot $15–$100). The average incumbent carries 2,308 reviews — the moat a new listing must climb.