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Vitamin B9

Fail

Demand is soft, at -7.5% this quarter, so Vitamin B9 is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$274K/yr197K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
72%top-5 click share · 13 brands · 93 sellers

Flapen Score

Vitamin B9 against its category

The dotted line is the Health & Household average. Past it, Vitamin B9 is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin B9 market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin B9 197K times last year and spent an estimated $274K. The top 5 brands take 76% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $274K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
7.9%
Market size, estimated
$274Ka year
Peak month
September2.9× the quietest month
Top search term
vitamin b951K searches a year

02 · Price

A sale here is worth $17.52.

Listings sell for $17.52 on average, from $5.18 to $70.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $17.52 that is $18K to $22K a year per listing.

Average price
$17.52inside the $15 to $100 sweet spot
Price range
$5.18–$70.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$22K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Vitamin B. It carries 12,051 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#135in Vitamin B
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
12,051per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Vitamin B9 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

13 flat

Sellers

93

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

18%

  • Brand 127%
  • Brand 225%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Vitamin B9 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.9×

Search terms

Top Vitamin B9 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin b951K/yr
  • b9 vitamin39K/yr
  • vitamin b9 folic acid11K/yr
  • vitamin b9 folate9K/yr
  • folate b98K/yr
  • vitamina b96K/yr
  • vitamin b9 (folic acid) supplements4K/yr
  • b9 folate supplement4K/yr
  • vitamin b 93K/yr
  • b9 vitamins for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin B9

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“Must be too high of a dose for me”
A buyer, on “Dosage”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vitamin B9 questions

Answered from the same tracked data.