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Vitamin B7

Fail

The top 5 products take 81% of clicks, so Vitamin B7 is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$133K/yr121K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
81%top-5 click share · 8 brands · 54 sellers

Flapen Score

Vitamin B7 against its category

The dotted line is the Health & Household average. Past it, Vitamin B7 is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin B7 market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin B7 121K times last year and spent an estimated $133K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
7.4%
Market size, estimated
$133Ka year
Peak month
March1.2× the quietest month
Top search term
vitamin b734K searches a year

02 · Price

A sale here is worth $14.80.

Listings sell for $14.80 on average, from $6.29 to $27.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $14.80 that is $11K to $15K a year per listing.

Average price
$14.80under the $15 to $100 sweet spot
Price range
$6.29–$27.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #261 within Vitamin B. It carries 17,662 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#261in Vitamin B
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
17,662per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Vitamin B7 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

54

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • Brand 150%
  • Brand 220%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Vitamin B7 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Vitamin B7 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin b734K/yr
  • b7 vitamins23K/yr
  • biotin b711K/yr
  • nutricost biotin6K/yr
  • vitamina b75K/yr
  • biotin vitamin b74K/yr
  • nutricost biotin 10 000 mcg3K/yr
  • vitamin b7 biotin supplements3K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin B7

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Hair Growth”
8%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Took it for a month and no results”
A buyer, on “Functionality-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Vitamin B7 questions

Answered from the same tracked data.