Is vitamin b6 gummies profitable to sell on Amazon United States?

The niche generates $125K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Skip it (44/100).

How competitive is the vitamin b6 gummies niche?

8 brands and 56 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in vitamin b6 gummies?

Top complaints mined from reviews: Taste-Overall, Flavor, Ease Of Chewing/Swallowing. The return rate is 0.0%.

When does demand for vitamin b6 gummies peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the vitamin b6 gummies niche?

Listings span $8.92–$20.51; the average listing price is $14.97 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.

vitamin b6 gummies

Skip it

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$14.97

avg listing price — sweet spot $15–$100

Review moat

Good1,221.58

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$8.92–$20.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$125K

$125K/yr · 68K searches

Growth

Bad-2.1%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, vitamin b6 gummies is a $125K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

vitamin b6 gummies market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $90K–$120K; units × avg price
Conversion rate: 12.3%
Avg BSR: #53
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 4.7%
Avg brand age: 60 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Lifeable40%
Vitamatic26%
Natures Craft17%
Nature Made9%
Herbovella3%
Enzymedica2%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top vitamin b6 gummies search terms

vitamin b6 gummies29K/yr +10.1%7.6% conv.
b6 gummies26K/yr -2.5%12.3% conv.
b6 gummy3K/yr -11.7%11.5% conv.
b6 vitamins gummies4K/yr -40.8%11.2% conv.
b6 gummies for pregnancy nausea3K/yr -26.5%7.5% conv.
vitamin b6 gummy2K/yr -17.7%15.5% conv.

All search terms

Top vitamin b6 gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lifeable Vitamin B6 Gummies for Women and Men High Potency 100 mg 60 Ct

Lifeable$13.574.4★1,029 rev

Vitamatic Vitamin B6 100mg - Berry Flavor - 60 Pectin Based Gummies - Supports Nervous System

Vitamatic$9.744.3★657 rev

Potent Vitamin B6 Gummies for Adults - Potent Vitamin B Complex Supplements for Men & Women for Nervous System Support Mood & Immune System - Vegan Pyridoxine Chews for Energy & Metabolism - 30 Count

Natures Craft$12.874.4★650 rev

Lifeable Vitamin B6 Gummies for Kids | Great Tasting B6 Vitamins 50mg | Vegan Non-GMO Gluten Free | for Nerve Function Support | 60 Gummies

Lifeable$15.044.5★247 rev

Nature Made Vitamin B Complex Gummies 60 Pectin Based Gummies

Nature Made$13.924.6★183 rev

Newest

by launch date

Nature Made Vitamin B Complex Gummies 60 Pectin Based Gummies

Nature Made$13.92183 rev

5mo ago

Herbovella Vitamin B6 Gummies 100mg Vitamin B6 Supplement P5P for Energy & Nervous System Sugar Free Vegan 60 Liquid-Filled Gummies.

Herbovella$20.5138 rev

9mo ago

Vitafusion Vitamin B Complex Gummies | 60 Gummy Vitamins for Adult Women & Men | with C | Strawberry Flavor | Gluten Free Supplement

Vitafusion$10.99905 rev

1y ago

Lifeable Vitamin B6 Gummies for Kids | Great Tasting B6 Vitamins 50mg | Vegan Non-GMO Gluten Free | for Nerve Function Support | 60 Gummies

Lifeable$15.04247 rev

2y ago

Vitamatic 2 Packs Vitamin B6 100mg Gummies Natural Strawberry Flavor 60 Pectin-Based Gummies per Bottle Nervous System & Energy Support

Vitamatic$18.36657 rev

3y ago

What buyers say about vitamin b6 gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall20%

“These gummies taste good”

Vitamin14%

“Great vitamin”

Quality-Overall7%

“Great quality”

Flavor6%

“good flavor”

Ease Of Chewing/Swallowing5%

“Tastes great, nicely chewable”

Value For Money5%

“Good for price”

Energy Level3%

“effective for energy”

Advertised Vs Actual Product3%

“as described”

Ease Of Use3%

“it has been easy to incorporate them into my daily routine”

Nutritional Content3%

“It adds to the health of your body”

What buyers complain about

Taste-Overall36%

“Metallic taste”

Flavor4%

“These gummies do not have a good flavor”

Ease Of Chewing/Swallowing3%

“When you chew them they immediately start to come apart and break down”

Vitamin3%

“Vitamin dose content is lower than others I've taken”

Sweetness2%

“Too Sweet And Funny Aftertaste”

Texture/Consistency-Overall2%

“the texture was off”

Dosage2%

“Stopped immediately after 2nd dose”

Acid Regulator/Stomach Ache Relief2%

“unfortunately it made me more nauseous”

Side Effects2%

“If you look this vitamin up, yup, I had all the side effects”

Smell1%

“these Gummies do not have any scent similar to that at all”

Top return reasons

Dosage50%

Taste-Overall33%

Ethical Trade/Fair Trade17%

Common questions

Is vitamin b6 gummies profitable to sell on Amazon United States?: The niche generates $125K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Skip it (44/100).
How competitive is the vitamin b6 gummies niche?: 8 brands and 56 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in vitamin b6 gummies?: Top complaints mined from reviews: Taste-Overall, Flavor, Ease Of Chewing/Swallowing. The return rate is 0.0%.
When does demand for vitamin b6 gummies peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the vitamin b6 gummies niche?: Listings span $8.92–$20.51; the average listing price is $14.97 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.