vitamin b6
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$4.1M$4.1M/yr · 1.6M searches
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Price range
Great$4.83–$54.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.37avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,317avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vitamin b6 is a $4.1M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vitamin b6 market data
- Units sold / yr
- 250K–300K
- avg 12,500–15,000/product
- Revenue / yr
- $4.1M–$4.9M
- units × avg price
- Conversion rate
- 15.4%
- Avg BSR
- #310
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
591
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
27%
- Nature Made19%
- Nature's Bounty18%
- Nutricost12%
- Best Naturals9%
- Pure Encapsulations8%
- NOW Foods7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top vitamin b6 search terms
- vitamin b6559K/yr
- b6 vitamins358K/yr
- vitamin b6 100mg51K/yr
- b6 vitamins for women50K/yr
- b6 100mg24K/yr
- vitamina b6 para mujeres36K/yr
- vit b628K/yr
- vitamina b630K/yr
- vitamin b6 500mg20K/yr
- vitamin b 621K/yr
Top vitamin b6 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nature Made Vitamin B6 100mg 100 Tablets
Nature Made$8.924.8★6,141 rev
Natures Bounty Vitamin B6 100mg Tablets - Supports Energy Metabolism & Nervous System Health 100 Ct
Nature's Bounty$5.004.7★22,262 rev
Nutricost Vitamin B6 (Pyridoxine HCl) 100mg 240 Capsules
Nutricost$11.884.7★4,556 rev
Best Naturals Vitamin B-6 25 Mg Tablets 250 Count
Best Naturals$9.294.6★6,760 rev
Bronson Vitamin B6 100mg Premium Vitamin B6 Supplement 250 Tablets
Bronson$9.984.7★3,046 rev
Newest
by launch date
Pink Stork Vitamin B6 Ginger Electrolyte Capsule 60ct
Pink Stork$27.13145 rev
Vitamatic Vitamin B6 100mg - Berry Flavor - 60 Pectin Based Gummies - Supports Nervous System
Vitamatic$9.74657 rev
Lifeable Vitamin B6 Gummies for Women and Men High Potency 100 mg 60 Ct
Lifeable$13.571,029 rev
Nutricost Vitamin B6 (Pyridoxine HCl) 25mg 240 Capsules Gluten Free
Nutricost$11.99431 rev
Vitamatic Vitamin B6 500 mg Tablets 120 Count Pyridoxine HCl
Vitamatic$14.641,054 rev
Trending
90-day click momentum
NOW Foods Supplements Vitamin B-6 (Pyridoxine HCl) 100 mg Cardiovascular Health* 100 Veg Capsules
NOW Foods$5.244.7★
365 By Whole Foods Market Vitamin B6 50Mg 50 Count
365 by Whole Foods Market$4.834.7★
Pure Encapsulations B6 Complex - Supports Nervous System & Brain Health* - Includes B Vitamins - Contains Enriched Vitamin B6 - Non-GMO & Gluten Free - 120 Capsules
Pure Encapsulations$49.424.7★
Lifeable Vitamin B6 Gummies for Women and Men High Potency 100 mg 60 Ct
Lifeable$13.574.4★
Solgar Vitamin B6 25 mg 100 Tablets - Supports Energy Metabolism Heart Health & Healthy Nervous System - B Complex Supplement - Vegan Gluten Free Dairy Free Kosher - 100 Servings
Solgar$6.304.6★
What buyers say about vitamin b6
What buyers praise and complain about, mined from review topics.What buyers love
“Product is as good as it was described in the listing”
“Great vitamins”
“Great Value”
“Product as described”
“are easy to chew”
“Good taste”
“Energy Boost”
“It adds to the health of your body”
“it does seem to be somewhat better”
“Great for pregnancy”
What buyers complain about
“Disgusting taste”
“Very toxic vitamin”
“Too high dose for human consumption”
“If you look this vitamin up, yup, I had all the side effects”
“had a very severe allergic reaction due to the random fillers in this”
“Didn't agree with my stomach”
“didnt work for me”
“nothing gave me any relief”
“Too strong for me”
“They are bitter”
Top return reasons
Common questions
- Is vitamin b6 profitable to sell on Amazon United States?
- The niche generates $4.1M/yr across 21 tracked products. 90-day search growth is -11.0%. Flapen's verdict: Worth a look (62/100).
- How competitive is the vitamin b6 niche?
- 14 brands and 591 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in vitamin b6?
- Top complaints mined from reviews: Taste-Overall, Vitamin, Dosage. The return rate is 0.0%.
- When does demand for vitamin b6 peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the vitamin b6 niche?
- Listings span $4.83–$54.45; the average listing price is $16.37 (sweet spot $15–$100). The average incumbent carries 3,317 reviews — the moat a new listing must climb.