Vitamin B6
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -11.0% this quarter, so Vitamin B6 is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $4.1M/yr1.6M searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 591 sellers
Flapen Score
Vitamin B6 against its category
The dotted line is the Health & Household average. Past it, Vitamin B6 is stronger. Inside it, weaker.
Market
The Vitamin B6 market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin B6 1.6M times last year and spent an estimated $4.1M. The top 5 brands take 66% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 15.4% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 15.4%
- Market size, estimated
- $4.1Ma year
- Peak month
- March1.2× the quietest month
- Top search term
- vitamin b6559K searches a year
02 · Price
A sale here is worth $16.37.
Listings sell for $16.37 on average, from $4.83 to $54.45. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $16.37 that is $205K to $246K a year per listing.
- Average price
- $16.37inside the $15 to $100 sweet spot
- Price range
- $4.83–$54.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $205K–$246K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #310 within Vitamin B. It carries 3,317 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #310in Vitamin B
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 3,317per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Vitamin B6 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nature Made Vitamin B6 100mg 100 Tablets
- Price
- $8.92
- Rating
- 4.8/5
- Reviews
- 6,141
- Age
- 22y ago

Natures Bounty Vitamin B6 100mg Tablets - Supports Energy Metabolism & Nervous System Health 100 Ct
- Price
- $5.00
- Rating
- 4.7/5
- Reviews
- 22,262
- Age
- 21y ago

Nutricost Vitamin B6 (Pyridoxine HCl) 100mg 240 Capsules
- Price
- $11.88
- Rating
- 4.7/5
- Reviews
- 4,556
- Age
- 10y ago

Best Naturals Vitamin B-6 25 Mg Tablets 250 Count
- Price
- $9.29
- Rating
- 4.6/5
- Reviews
- 6,760
- Age
- 11y ago

Bronson Vitamin B6 100mg Premium Vitamin B6 Supplement 250 Tablets
- Price
- $9.98
- Rating
- 4.7/5
- Reviews
- 3,046
- Age
- 10y ago
Trending
estimated 90-day click momentum
NOW Foods Supplements Vitamin B-6 (Pyridoxine HCl) 100 mg Cardiovascular Health* 100 Veg Capsules
- Price
- $5.24
- Rating
- 4.7/5
- Reviews
- 6,028
- Age
- 19y ago

365 By Whole Foods Market Vitamin B6 50Mg 50 Count
- Price
- $4.83
- Rating
- 4.7/5
- Reviews
- 1,460
- Age
- 8y ago

Pure Encapsulations B6 Complex - Supports Nervous System & Brain Health* - Includes B Vitamins - Contains Enriched Vitamin B6 - Non-GMO & Gluten Free - 120 Capsules
- Price
- $49.42
- Rating
- 4.7/5
- Reviews
- 763
- Age
- 18y ago

Lifeable Vitamin B6 Gummies for Women and Men High Potency 100 mg 60 Ct
- Price
- $13.57
- Rating
- 4.4/5
- Reviews
- 1,029
- Age
- 4y ago

Solgar Vitamin B6 25 mg 100 Tablets - Supports Energy Metabolism Heart Health & Healthy Nervous System - B Complex Supplement - Vegan Gluten Free Dairy Free Kosher - 100 Servings
- Price
- $6.30
- Rating
- 4.6/5
- Reviews
- 2,277
- Age
- 22y ago
Newest
by launch date
Pink Stork Vitamin B6 Ginger Electrolyte Capsule 60ct
- Price
- $27.13
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 1y ago

Vitamatic Vitamin B6 100mg - Berry Flavor - 60 Pectin Based Gummies - Supports Nervous System
- Price
- $9.74
- Rating
- 4.3/5
- Reviews
- 657
- Age
- 3y ago

Lifeable Vitamin B6 Gummies for Women and Men High Potency 100 mg 60 Ct
- Price
- $13.57
- Rating
- 4.4/5
- Reviews
- 1,029
- Age
- 4y ago

Nutricost Vitamin B6 (Pyridoxine HCl) 25mg 240 Capsules Gluten Free
- Price
- $11.99
- Rating
- 4.7/5
- Reviews
- 431
- Age
- 4y ago

Vitamatic Vitamin B6 500 mg Tablets 120 Count Pyridoxine HCl
- Price
- $14.64
- Rating
- 4.7/5
- Reviews
- 1,054
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
591
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 99%
Open market
27%
- Nature Made19%
- Nature's Bounty18%
- Nutricost12%
- Best Naturals9%
- Pure Encapsulations8%
- NOW Foods7%
Demand
Vitamin B6 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Vitamin B6 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin b6559K/yr
- b6 vitamins358K/yr
- vitamin b6 100mg51K/yr
- b6 vitamins for women50K/yr
- b6 100mg24K/yr
- vitamina b6 para mujeres36K/yr
- vit b628K/yr
- vitamina b630K/yr
- vitamin b6 500mg20K/yr
- vitamin b 621K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin B6
We read the reviews and the return reasons for every product selling here.
“Disgusting taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin B6 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









