Is vitamin b2 gummies profitable to sell on Amazon United States?

The niche generates $105K/yr across 26 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the vitamin b2 gummies niche?

24 brands and 27 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in vitamin b2 gummies?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.

When does demand for vitamin b2 gummies peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the vitamin b2 gummies niche?

Listings span $9.18–$34.84; the average listing price is $18.65 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.

vitamin b2 gummies

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great128.85

avg incumbent reviews — the moat a new listing must climb

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.65

avg listing price — sweet spot $15–$100

Price range

Great$9.18–$34.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.3%

90-day search growth — must beat 0% to launch

Market size

Okay$105K

$105K/yr · 51K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, vitamin b2 gummies is a $105K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

vitamin b2 gummies market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $112K–$149K; units × avg price
Conversion rate: 10.9%
Avg BSR: #45
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 2.9%
Avg brand age: 57 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

57%

Top 20: 93%

Open market

35%

kindnature19%
OUYIYUA19%
SmildeHeal9%
Safgumjel7%
VCCHUYH6%
EAZGOO6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +1.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top vitamin b2 gummies search terms

b2 gummies18K/yr +14.6%11.7% conv.
vitamin b2 gummies15K/yr +5.0%10.0% conv.
riboflavin gummies13K/yr -7.6%8.4% conv.
riboflavin 400mg gummies3K/yr -32.6%12.7% conv.
vidabotan vitamin b2 gummies2K/yr -69.0%0.0% conv.

All search terms

Top vitamin b2 gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

kindnature Vitamin B2 Gummies - Riboflavin 400mg Supplement for Kids & Adults - Non-GMO Soy & Gluten-Free Vegan Chewable Gummies (30 Day Supply)

kindnature$21.584.5★869 rev

Vitamin B2 Gummies Riboflavin 400mg Supplement with Magnesium for Kids & Adults B2 Gummies for Migraine Relief Headache Relief & Nervous System Support Vegan Sugar-Free Raspberry Flavor 90 Count

OUYIYUA$20.964.7★173 rev

SmildeHeal Vitamin B2 Gummies Riboflavin 400mg Supplement with Magnesium for Adults B2 Gummies for Migraine Relief* & Nervous System Support* Vegan - 60 Counts

SmildeHeal$10.334.5★113 rev

Vitamin B2 Gummies - Riboflavin 400mg Supplement with Magnesium for Adults

EAZGOO$9.184.8★14 rev

MEENCCD Vitamin B2 Gummies Riboflavin 400mg Supplement with Magnesium for Kids & Adults B2 Gummies for Migraine Relief & Nervous System Support Vegan Sugar-Free Raspberry Flavor 60 Count

MEENCCD$20.234.5★206 rev

Newest

by launch date

Vitamin B2 Gummies Liposomal Riboflavin 400mg Supplement for Kids & Adults - High Potency with Magnesium CoQ10 Zinc for Energy & Head - Sugar Free Vegan Orange Flavor 60 Gummies (30-Day Supply)

SumDIP$17.05103 rev

3mo ago

HUUAYAO Vitamin B2 Gummies Riboflavin Supplement with Magnesium for Kids & Adults B2 Gummies for Migraine Relief & Nervous System Support Vegan Sugar-Free Raspberry Flavor 60 Count

HUUAYAO$10.3933 rev

4mo ago

YUULAI Vitamin B2 Gummies 400mg | Riboflavin Supplement with Magnesium for Kids & Adults B2 Gummies for Migraine Relief Nervous System & Skin Health Vegan Sugar-Free Raspberry Flavor 60 Count

YUULAI$11.8239 rev

6mo ago

Mchokuu Vitamin B2 Gummies 400mg Riboflavin Supplement with Magnesium for Kids & Adults | Supports Nervous System & Energy Production | Sugar Free Vegan Non-GMO Raspberry Flavor - 60 Count

Mchokuu$12.6541 rev

8mo ago

Kids Migraine Gummies Original Triple Protocol Formula 60 Gummies with Magnesium Riboflavin B2 & Feverfew Natural Brain Health Supplement for Migraine Wellness Support for Children

Veralinda Naturals$19.9722 rev

8mo ago

What buyers say about vitamin b2 gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“Good taste”

Vitamin8%

“Yummy vitamin”

Ease Of Chewing/Swallowing8%

“arent hard to chew”

Flavor8%

“Good flavor”

Quality-Overall6%

“The supplement is inexpensive and quality made”

Ease Of Use4%

“These have become a simple”

Magnesium4%

“the magnesium definitely helped”

Value For Money3%

“Good value for money”

Efficiency3%

“Worked well”

Texture/Consistency-Overall3%

“The texture is perfect”

What buyers complain about

Taste-Overall14%

“doesn't really taste like anything in particular”

Functionality-Overall4%

“Did not work for us”

Value For Money4%

“They're somewhat expensive”

Advertised Vs Actual Product4%

“which is not accurate”

Dosage4%

“The dosage though is really exaggerated”

Allergies3%

“Beware of Rashes”

Quality-Overall3%

“just not same quality as before”

Vitamin2%

“Leaves me wishing I could get all me vitamins in gummies this agreeable”

Ingredients-Overall2%

“The ingredients listed on the Amazon website are not the ingredients on the bottle I received”

Hard Feel2%

“Also they were extremely hard”

Top return reasons

Vitamin50%

Texture/Consistency-Overall25%

Flavor25%

Common questions

Is vitamin b2 gummies profitable to sell on Amazon United States?: The niche generates $105K/yr across 26 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the vitamin b2 gummies niche?: 24 brands and 27 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in vitamin b2 gummies?: Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.
When does demand for vitamin b2 gummies peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the vitamin b2 gummies niche?: Listings span $9.18–$34.84; the average listing price is $18.65 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.