Vitamin B2 100mg
FailThe top 5 products take 87% of clicks, so Vitamin B2 100mg is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $117K/yr51K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 87%top-5 click share · 9 brands · 31 sellers
Flapen Score
Vitamin B2 100mg against its category
The dotted line is the Health & Household average. Past it, Vitamin B2 100mg is stronger. Inside it, weaker.
Market
The Vitamin B2 100mg market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin B2 100mg 51K times last year and spent an estimated $117K. The top 5 brands take 87% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 18.9% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 18.9%
- Market size, estimated
- $117Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- b2 100mg13K searches a year
02 · Price
A sale here is worth $12.18.
Listings sell for $12.18 on average, from $6.14 to $30.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $12.18 that is $15K to $18K a year per listing.
- Average price
- $12.18under the $15 to $100 sweet spot
- Price range
- $6.14–$30.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $15K–$18K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #393 within Vitamin B. It carries 1,748 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #393in Vitamin B
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 1,748per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 109 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 109 months
Products
Top Vitamin B2 100mg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutricost Vitamin B2 (Riboflavin) 100mg 120 Capsules Gluten Free
- Price
- $9.86
- Rating
- 4.7/5
- Reviews
- 5,453
- Age
- 7y ago

Natures Bounty Vitamin B B-2 Vitamin 100mg as Riboflavin Supplement Aids Energy Metabolism 100 Vegetarian Coated Tablets 100 Day Supply
- Price
- $8.09
- Rating
- 4.7/5
- Reviews
- 1,134
- Age
- 12y ago

NOW Supplements Vitamin B-2 (Riboflavin) 100 mg Energy Production* 100 Veg Capsules
- Price
- $6.14
- Rating
- 4.7/5
- Reviews
- 4,191
- Age
- 19y ago

Solgar Vitamin B2 (Riboflavin) 100mg 100 Vegetable Capsules - Energy Metabolism Healthy Nervous System - Non-GMO Vegan Gluten Free Dairy Free Kosher - 100 Servings
- Price
- $9.61
- Rating
- 4.7/5
- Reviews
- 1,936
- Age
- 22y ago

Horbach Vitamin B2 100mg | 180 Capsules | Riboflavin Supplement
- Price
- $6.59
- Rating
- 4.7/5
- Reviews
- 282
- Age
- 2y ago
Trending
estimated 90-day click momentum
NOW Supplements Vitamin B-2 (Riboflavin) 100 mg Energy Production* 100 Veg Capsules
- Price
- $6.14
- Rating
- 4.7/5
- Reviews
- 4,191
- Age
- 19y ago

THORNE - Riboflavin 5-Phosphate - Bioactive Tissue Ready Form of Vitamin B2 for Methylation Support* - Vitamin B2 Supplement - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $30.99
- Rating
- 4.8/5
- Reviews
- 586
- Age
- 24y ago

Natures Bounty Vitamin B B-2 Vitamin 100mg as Riboflavin Supplement Aids Energy Metabolism 100 Vegetarian Coated Tablets 100 Day Supply
- Price
- $8.09
- Rating
- 4.7/5
- Reviews
- 1,134
- Age
- 12y ago

Best Naturals Vitamin B2 (Riboflavin) 100 mg 180 Tablets - Premium Formula - 3rd Party Lab Tested
- Price
- $9.68
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 12y ago

Natures Way Riboflavin Vitamin B2 Cellular Energy Support* 100 ct
- Price
- $8.29
- Rating
- 4.7/5
- Reviews
- 1,006
- Age
- 22y ago
Newest
by launch date
Doc Mila Vitamin B2 100mg Gummies for Adults and Kids - Riboflavin 100 mg Gummy - VIT B2 Supplements
- Price
- $20.41
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 2y ago

Horbach Vitamin B2 100mg | 180 Capsules | Riboflavin Supplement
- Price
- $6.59
- Rating
- 4.7/5
- Reviews
- 282
- Age
- 2y ago

Nutricost Vitamin B2 (Riboflavin) 100mg 120 Capsules Gluten Free
- Price
- $9.86
- Rating
- 4.7/5
- Reviews
- 5,453
- Age
- 7y ago

Natures Bounty Vitamin B B-2 Vitamin 100mg as Riboflavin Supplement Aids Energy Metabolism 100 Vegetarian Coated Tablets 100 Day Supply
- Price
- $8.09
- Rating
- 4.7/5
- Reviews
- 1,134
- Age
- 12y ago

Best Naturals Vitamin B2 (Riboflavin) 100 mg 180 Tablets - Premium Formula - 3rd Party Lab Tested
- Price
- $9.68
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
31
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
9%
- Nutricost39%
- Nature's Bounty25%
- NOW Foods14%
- Solgar5%
- Horbäach4%
- Best Naturals4%
- Open — no brand owns it (3 brands, 9%)
Demand
Vitamin B2 100mg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Vitamin B2 100mg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b2 100mg13K/yr
- vitamin b2 100mg19K/yr
- riboflavin 100mg13K/yr
- b-2 vitamin 100mg4K/yr
- b2 vitamins 100mg3K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin B2 100mg
We read the reviews and the return reasons for every product selling here.
“Makes you pee yellow”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin B2 100mg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









