Vitamin B12 500 Mcg
MaybeAn estimated 0.0% of orders come back. But the products selling today already average 4.7★, so Vitamin B12 500 Mcg is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 14,768 Health & Household niches · +1 vs the category median of 4950
- Market size
- $657K/yr305K searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 72%top-5 click share · 12 brands · 67 sellers
Flapen Score
Vitamin B12 500 Mcg against its category
The dotted line is the Health & Household average. Past it, Vitamin B12 500 Mcg is stronger. Inside it, weaker.
Market
The Vitamin B12 500 Mcg market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin B12 500 Mcg 305K times last year and spent an estimated $657K. The top 5 brands take 87% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 18.4% of those searches ended in a purchase.
Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $657K a year.
- Searches, last 12 months
- 305K
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 18.4%
- Market size, estimated
- $657Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- b12 500 mcg115K searches a year
02 · Price
A sale here is worth $11.72.
Listings sell for $11.72 on average, from $6.26 to $23.94. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $11.72 that is $47K to $59K a year per listing.
- Average price
- $11.72under the $15 to $100 sweet spot
- Price range
- $6.26–$23.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $47K–$59K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #220 within Vitamin B. It carries 5,146 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #220in Vitamin B
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 5,146per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 99 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 99 months
Products
Top Vitamin B12 500 Mcg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nature Made Vitamin B12 500 mcg for Energy Metabolism Support 200 Tablets
- Price
- $14.80
- Rating
- 4.7/5
- Reviews
- 17,365
- Age
- 17y ago

Natures Bounty Vitamin B12 Supports Energy Metabolism and Nervous System Health 500mcg 100 Quick Dissolve Tablets
- Price
- $6.95
- Rating
- 4.7/5
- Reviews
- 13,047
- Age
- 18y ago

Nature Made Vitamin B12 500 mcg Dietary Supplement for Energy Metabolism Support B12 Vitamins 500 mcg 100 Tablets 100 Day Supply
- Price
- $9.15
- Rating
- 4.7/5
- Reviews
- 17,365
- Age
- 8y ago

Life Extension Vitamin B12 Methylcobalamin 500mcg - Vitamin B12 Supplement for General Energy and Brain Health - Sugar Free Vegetarian Lozenges Dissolve in Your Mouth - Once Daily - 100 Count
- Price
- $6.26
- Rating
- 4.7/5
- Reviews
- 2,237
- Age
- 22y ago

Carlyle Vitamin B-12 500mcg | 300 Tablets
- Price
- $9.85
- Rating
- 4.8/5
- Reviews
- 701
- Age
- 4y ago
Trending
estimated 90-day click momentum
Nutricost Vitamin B12 Supplement (500mcg) 240 Capsules Methylcobalamin
- Price
- $12.93
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 4mo ago
![NatureWise Vitamin B12 500 mcg - B12 Supplement for Energy + Mental Clarity & Nervous System Support - Easy-to-Swallow Vegan & Non-GMO - USA Manufactured - 100 Tablets[100-Day Supply]](https://m.media-amazon.com/images/I/314NOw4BHiL.jpg)
NatureWise Vitamin B12 500 mcg - B12 Supplement for Energy + Mental Clarity & Nervous System Support - Easy-to-Swallow Vegan & Non-GMO - USA Manufactured - 100 Tablets[100-Day Supply]
- Price
- $7.62
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 8mo ago

Amazon Basics Vitamin B12 500 mcg Gummies for Energy Production Metabolism and Immune System Support Raspberry Flavor 100 Count
- Price
- $6.85
- Rating
- 4.7/5
- Reviews
- 6,895
- Age
- 7y ago

THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $23.94
- Rating
- 4.8/5
- Reviews
- 3,834
- Age
- 22y ago

Swanson Vitamin B12 Cyanocobalamin Energy and Nervous System Supplement for Adults Seeking Metabolic and Heart Health Support - 500 mcg (250 Vegan Capsules)
- Price
- $12.57
- Rating
- 4.8/5
- Reviews
- 666
- Age
- 12y ago
Newest
by launch date
Nutricost Vitamin B12 Supplement (500mcg) 240 Capsules Methylcobalamin
- Price
- $12.93
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 4mo ago
![NatureWise Vitamin B12 500 mcg - B12 Supplement for Energy + Mental Clarity & Nervous System Support - Easy-to-Swallow Vegan & Non-GMO - USA Manufactured - 100 Tablets[100-Day Supply]](https://m.media-amazon.com/images/I/314NOw4BHiL.jpg)
NatureWise Vitamin B12 500 mcg - B12 Supplement for Energy + Mental Clarity & Nervous System Support - Easy-to-Swallow Vegan & Non-GMO - USA Manufactured - 100 Tablets[100-Day Supply]
- Price
- $7.62
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 8mo ago

Carlyle Vitamin B-12 500mcg | 300 Tablets
- Price
- $9.85
- Rating
- 4.8/5
- Reviews
- 701
- Age
- 4y ago

Amazon Basics Vitamin B12 500 mcg Gummies for Energy Production Metabolism and Immune System Support Raspberry Flavor 100 Count
- Price
- $6.85
- Rating
- 4.7/5
- Reviews
- 6,895
- Age
- 7y ago

Nature Made Vitamin B12 500 mcg Dietary Supplement for Energy Metabolism Support B12 Vitamins 500 mcg 100 Tablets 100 Day Supply
- Price
- $9.15
- Rating
- 4.7/5
- Reviews
- 17,365
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
67
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
13%
- Nature Made37%
- Nature's Bounty32%
- Life Extension6%
- Carlyle5%
- Amazon Basics3%
- Swanson3%
- Open — no brand owns it (6 brands, 13%)
Demand
Vitamin B12 500 Mcg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vitamin B12 500 Mcg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b12 500 mcg115K/yr
- vitamin b12 500 mcg78K/yr
- b12 500mcg12K/yr
- b-12 500 mcg11K/yr
- b12 vitamins 500 mcg11K/yr
- b12 5009K/yr
- b12 sublingual 500 mcg7K/yr
- vitamin b 12 500 mcg7K/yr
- vitamin b12 500mcg6K/yr
- b12 500 mg6K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin B12 500 Mcg
We read the reviews and the return reasons for every product selling here.
“My doctor said my Vitamin B12 was in low average range so I bought these”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin B12 500 Mcg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









