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Vitamin B12 500 Mcg

Maybe

An estimated 0.0% of orders come back. But the products selling today already average 4.7★, so Vitamin B12 500 Mcg is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$657K/yr305K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
72%top-5 click share · 12 brands · 67 sellers

Flapen Score

Vitamin B12 500 Mcg against its category

The dotted line is the Health & Household average. Past it, Vitamin B12 500 Mcg is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin B12 500 Mcg market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin B12 500 Mcg 305K times last year and spent an estimated $657K. The top 5 brands take 87% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 18.4% of those searches ended in a purchase.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $657K a year.

Searches, last 12 months
305K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
18.4%
Market size, estimated
$657Ka year
Peak month
May1.4× the quietest month
Top search term
b12 500 mcg115K searches a year

02 · Price

A sale here is worth $11.72.

Listings sell for $11.72 on average, from $6.26 to $23.94. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $11.72 that is $47K to $59K a year per listing.

Average price
$11.72under the $15 to $100 sweet spot
Price range
$6.26–$23.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
$47K–$59K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #220 within Vitamin B. It carries 5,146 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#220in Vitamin B
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
5,146per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
99 months

Products

Top Vitamin B12 500 Mcg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

67

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

  • Brand 137%
  • Brand 232%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 13%)

Demand

Vitamin B12 500 Mcg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vitamin B12 500 Mcg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • b12 500 mcg115K/yr
  • vitamin b12 500 mcg78K/yr
  • b12 500mcg12K/yr
  • b-12 500 mcg11K/yr
  • b12 vitamins 500 mcg11K/yr
  • b12 5009K/yr
  • b12 sublingual 500 mcg7K/yr
  • vitamin b 12 500 mcg7K/yr
  • vitamin b12 500mcg6K/yr
  • b12 500 mg6K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin B12 500 Mcg

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Vitamin”
<0.1%of orders come back, a rate Amazon rounds to zero
“My doctor said my Vitamin B12 was in low average range so I bought these”
A buyer, on “Vitamin”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vitamin B12 500 Mcg questions

Answered from the same tracked data.