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Vitamin B12 2500 Mcg

Fail

The top 5 products take 80% of clicks, so Vitamin B12 2500 Mcg is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$301K/yr110K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
80%top-5 click share · 9 brands · 81 sellers

Flapen Score

Vitamin B12 2500 Mcg against its category

The dotted line is the Health & Household average. Past it, Vitamin B12 2500 Mcg is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin B12 2500 Mcg market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin B12 2500 Mcg 110K times last year and spent an estimated $301K. The top 5 brands take 89% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 18.2% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $301K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
18.2%
Market size, estimated
$301Ka year
Peak month
April1.4× the quietest month
Top search term
b12 2500 mcg31K searches a year

02 · Price

A sale here is worth $15.00.

Listings sell for $15.00 on average, from $7.10 to $29.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $15.00 that is $23K to $30K a year per listing.

Average price
$15.00inside the $15 to $100 sweet spot
Price range
$7.10–$29.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$23K–$30K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Vitamin B. It carries 8,491 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#219in Vitamin B
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
8,491per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 100 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
100 months

Products

Top Vitamin B12 2500 Mcg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

81

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

7%

  • Brand 149%
  • Brand 222%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Vitamin B12 2500 Mcg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Vitamin B12 2500 Mcg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • b12 2500 mcg31K/yr
  • vitamin b12 2500 mcg18K/yr
  • b-12 2500 mcg13K/yr
  • b12 2500 mcg quick dissolve9K/yr
  • b12 25009K/yr
  • b12 sublingual 2500 mcg6K/yr
  • natures bounty b12 2500 mcg5K/yr
  • b12 vitamins 2500 mcg5K/yr
  • b12 2500 mcg sublingual3K/yr
  • vitamin b12 25003K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin B12 2500 Mcg

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Vitamin”
10%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“A little more expensive”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vitamin B12 2500 Mcg questions

Answered from the same tracked data.