Is vitamin b12 1000 mcg drops profitable to sell on Amazon United States?

The niche generates $2.1M/yr across 9 tracked products. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the vitamin b12 1000 mcg drops niche?

7 brands and 44 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in vitamin b12 1000 mcg drops?

Top complaints mined from reviews: Taste-Overall, Smell, Dosage. The return rate is 0.0%.

What does it cost to enter the vitamin b12 1000 mcg drops niche?

Listings span $8.50–$37.24; the average listing price is $20.77 (sweet spot $15–$100). The average incumbent carries 4,451 reviews — the moat a new listing must climb.

vitamin b12 1000 mcg drops

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$2.1M

$2.1M/yr · 809K searches

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$20.77

avg listing price — sweet spot $15–$100

Price range

Great$8.50–$37.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,451.44

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Competition

Bad88%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, vitamin b12 1000 mcg drops is a $2.1M/yr Amazon United States market (809K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

vitamin b12 1000 mcg drops market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $83K–$104K; units × avg price
Conversion rate: 12.8%
Avg BSR: #245
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 88 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Pure Encapsulations77%
PureFormulas7%
Pure Mountain Botanicals4%
GNC4%
Pure Therapro Rx3%
Nature's Bounty3%
Open — no brand owns it (1 brand, 3%)

Demand

Weekly Amazon search volume, last 22 weeks — -2.0% search growth over the last 90 days.

Open Trend

Top vitamin b12 1000 mcg drops search terms

pure encapsulations b12 liquid7K/yr +29.0%15.7% conv.
pure b12 liquid6K/yr +9.8%18.2% conv.
b12 liquid 1000 mcg3K/yr +1.7%8.7% conv.
b12 1000 mcg liquid3K/yr +0.4%7.6% conv.
vitamin b12 liquid 1000 mcg3K/yr +86.6%6.0% conv.
vitamin b12 liquid drops 1000 mcg155K/yr -64.7%4.2% conv.
vitamin b12 1000 mcg drops238K/yr -36.5%2.2% conv.
b12 liquid drops 1000 mcg159K/yr -45.4%5.8% conv.
liquid b12 drops 1000 mcg137K/yr -76.2%8.0% conv.
liquid b12 drops 1000mcg97K/yr -37.1%4.5% conv.

All search terms

Top vitamin b12 1000 mcg drops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pure Encapsulations B12 Liquid | 1 000 mcg Vitamin B12 (Methylcobalamin) Supplement to Support Nerves Immune Health Energy and Cognitive Function* | 1 fl. oz.

Pure Encapsulations$21.004.6★1,805 rev

Pure Encapsulations B12 5 000 Liquid - Vitamin B12 Methylcobalamin Supplement to Support Energy Nerve Health Cognitive Function & Blood Cells* - Liquid Drops - 1 Fl Oz

Pure Encapsulations$37.244.7★1,572 rev

PureFormulas Liquid B12 1000 mcg - Natural Cherry Flavor B12 Sublingual Drops Potent Daily Support for Energy & Wellness - Non-GMO Allergen-Free - 1 fl. Oz.

PureFormulas$12.764.6★116 rev

Pure Mountain Botanicals B12 1000 mcg - B12 Complex - Natural Berry Flavor - 30 Servings - Liquid Drops Vitamin - Kosher Supplement

Pure Mountain Botanicals$12.654.5★360 rev

GNC Vitamin B-12 1000mcg - Cherry Supports Energy Production 60 Servings

GNC$14.784.6★298 rev

Newest

by launch date

NUSAVA (2 Pack) Vitamin B12 Liquid Drops with B6 B1 Niacin & Folate B12 Sublingual Vitamin B Complex Methylcobalamin 5000 mcg for Energy Brain & Heart Support Raspberry Flavor 80 Servings

NUSAVA$25.048,208 rev

3y ago

GNC Vitamin B-12 1000mcg - Cherry Supports Energy Production 60 Servings

GNC$14.78298 rev

6y ago

Pure Therapro Rx Vitamin B12 Supplement for Men & Women | Methylated Sublingual Liquid Methylcobalamin + 2 More Forms | 1 250 mcg B12 per Drop (4 Drops = 5 000mcg / 2 Month Supply) 10 ml

Pure Therapro Rx$21.182,891 rev

6y ago

PureFormulas Liquid B12 1000 mcg - Natural Cherry Flavor B12 Sublingual Drops Potent Daily Support for Energy & Wellness - Non-GMO Allergen-Free - 1 fl. Oz.

PureFormulas$12.76116 rev

7y ago

Pure Mountain Botanicals B12 1000 mcg - B12 Complex - Natural Berry Flavor - 30 Servings - Liquid Drops Vitamin - Kosher Supplement

Pure Mountain Botanicals$12.65360 rev

8y ago

What buyers say about vitamin b12 1000 mcg drops

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall14%

“taste great and is easy to take”

Vitamin14%

“Excellent vitamin supplement”

Energy Level13%

“gave me energy”

Quality-Overall12%

“it comes in a quality made bottle”

Ease Of Use5%

“Ease of use”

Advertised Vs Actual Product4%

“As advertised”

Efficiency4%

“Works as good as injections”

Value For Money3%

“Good value”

Flavor3%

“The flavor is very yummy”

Absorbency2%

“Easily Absorbed”

What buyers complain about

Taste-Overall34%

“taste is a bit strong”

Smell16%

“Strong odor”

Dosage5%

“The 5000 MG recommended dose is insane”

Vitamin4%

“The worst B-vitamins I have ever taken”

Energy Level3%

“I felt absolutely no increase in energy”

Functionality-Overall2%

“It doesnt do for you”

Pain Relief-Overall2%

“Pain”

Flavor2%

“I dont like the flavor”

Side Effects1%

“Unknowingly took recommended dosage and ended up at doctor getting EKG for having heart palpitations and anxiety”

Sweetness1%

“Looking forward to feel what it will do to my body, taste like medicine, not sweet”

Top return reasons

Size-Overall17%

Smell17%

Taste-Overall17%

Ingredients-Overall17%

Advertised Vs Actual Product17%

Functionality-Overall17%

Common questions

Is vitamin b12 1000 mcg drops profitable to sell on Amazon United States?: The niche generates $2.1M/yr across 9 tracked products. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the vitamin b12 1000 mcg drops niche?: 7 brands and 44 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in vitamin b12 1000 mcg drops?: Top complaints mined from reviews: Taste-Overall, Smell, Dosage. The return rate is 0.0%.
What does it cost to enter the vitamin b12 1000 mcg drops niche?: Listings span $8.50–$37.24; the average listing price is $20.77 (sweet spot $15–$100). The average incumbent carries 4,451 reviews — the moat a new listing must climb.