Vitamin B12
MaybeShoppers spend an estimated $25.2M a year here. But the products selling today already average 4.7★, so Vitamin B12 is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $25.2M/yr10.6M searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 126 sellers
Flapen Score
Vitamin B12 against its category
The dotted line is the Health & Household average. Past it, Vitamin B12 is stronger. Inside it, weaker.
Market
The Vitamin B12 market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin B12 10.6M times last year and spent an estimated $25.2M. The top 5 brands take 75% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 10.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.2M a year.
- Searches, last 12 months
- 10.6M
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 15.6%
- Market size, estimated
- $25.2Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- b122.6M searches a year
02 · Price
A sale here is worth $15.23.
Listings sell for $15.23 on average, from $6.64 to $47.51. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $15.23 that is $609K to $762K a year per listing.
- Average price
- $15.23inside the $15 to $100 sweet spot
- Price range
- $6.64–$47.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $609K–$762K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Vitamin B. It carries 16,175 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #88in Vitamin B
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 16,175per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Vitamin B12 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Bounty Vitamin B12 1000 mcg Supplements Supports Energy Metabolism 200 Ct
- Price
- $8.65
- Rating
- 4.7/5
- Reviews
- 76,822
- Age
- 13y ago

Nature Made Vitamin B12 1000 mcg Energy Metabolism Support 150 Softgels
- Price
- $12.75
- Rating
- 4.7/5
- Reviews
- 45,305
- Age
- 13y ago

THORNE - Vitamin B12 - as Methylcobalamin - Supports Heart & Nerve Health Blood Cell Function Restful Sleep & Methylation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $23.94
- Rating
- 4.8/5
- Reviews
- 3,834
- Age
- 22y ago

Vitamatic Vitamin B12 1000 mcg Fast Dissolve 365 Tablets Natural Berry Flavor Supports Energy Metabolism & Nervous System Health
- Price
- $9.85
- Rating
- 4.8/5
- Reviews
- 6,963
- Age
- 3y ago

Horbach B12 Vitamin 5000 mcg | 120 Fast Dissolve Tablets
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 11,429
- Age
- 6y ago
Trending
estimated 90-day click momentum
WeightWorld B12 Vitamin 5000mcg | 6-Month Supply | B12 Methylcobalamin for Healthy Nervous System & Energy Production (180 Tablets) | Vegetarian B12 Vitamins for Women & Men Non-GMO 1-a-Day
- Price
- $16.89
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 2y ago

Nature Made Vitamin B12 1000 mcg Energy Metabolism Support 90 Softgels
- Price
- $10.39
- Rating
- 4.7/5
- Reviews
- 45,305
- Age
- 15y ago

Vitamatic Vitamin B12 1000 mcg Fast Dissolve 365 Tablets Natural Berry Flavor Supports Energy Metabolism & Nervous System Health
- Price
- $9.85
- Rating
- 4.8/5
- Reviews
- 6,963
- Age
- 3y ago

Natures Bounty Vitamin B12 1000 mcg Supplements Supports Energy Metabolism 200 Ct
- Price
- $8.65
- Rating
- 4.7/5
- Reviews
- 76,822
- Age
- 13y ago

Pure Encapsulations Methylcobalamin 1 000 mcg - Vitamin B12 Supplement to Support Memory & Nerve Health* - Premium Vitamin B12 Capsules - 180 Capsules
- Price
- $47.51
- Rating
- 4.7/5
- Reviews
- 3,267
- Age
- 21y ago
Newest
by launch date
WeightWorld B12 Vitamin 5000mcg | 6-Month Supply | B12 Methylcobalamin for Healthy Nervous System & Energy Production (180 Tablets) | Vegetarian B12 Vitamins for Women & Men Non-GMO 1-a-Day
- Price
- $16.89
- Rating
- 4.7/5
- Reviews
- 285
- Age
- 2y ago

Vitamin B12 with Hyaluronic Acid and Collagen - 25000 mcg B12 Complex 60Ct
- Price
- $19.12
- Rating
- 4.7/5
- Reviews
- 1,853
- Age
- 2y ago
![NatureWise Vitamin B12 1000 mcg - Dietary Supplement for Supporting Energy Metabolism Mental Clarity Nervous System Health - Easy-to-Swallow Soy & Gluten-Free - 60 Softgels[60-Day Supply]](https://m.media-amazon.com/images/I/3161w-+kdnL.jpg)
NatureWise Vitamin B12 1000 mcg - Dietary Supplement for Supporting Energy Metabolism Mental Clarity Nervous System Health - Easy-to-Swallow Soy & Gluten-Free - 60 Softgels[60-Day Supply]
- Price
- $6.64
- Rating
- 4.7/5
- Reviews
- 4,303
- Age
- 2y ago

USDA Organic Vitamin B12 Sublingual Drops - Methylcobalamin 5000 mcg - 2 Oz
- Price
- $19.66
- Rating
- 4.7/5
- Reviews
- 3,700
- Age
- 2y ago

NUSAVA (2 Pack) Vitamin B12 Liquid Drops with B6 B1 Niacin & Folate B12 Sublingual Vitamin B Complex Methylcobalamin 5000 mcg for Energy Brain & Heart Support Raspberry Flavor 80 Servings
- Price
- $25.04
- Rating
- 4.5/5
- Reviews
- 8,208
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
126
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 96%
Open market
21%
- Nature's Bounty31%
- Nature Made25%
- THORNE7%
- Vitamatic6%
- Horbäach6%
- Pure Encapsulations5%
Demand
Vitamin B12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Vitamin B12 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b122.6M/yr
- vitamin b122.7M/yr
- b12 vitamins1.5M/yr
- b12 1000 mcg622K/yr
- b12 sublingual445K/yr
- vitamin b12 1000 mcg346K/yr
- b12 vitamins 5000 mcg346K/yr
- b12 methylcobalamin254K/yr
- vitamina b12 para mujer244K/yr
- vitamina b12175K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin B12
We read the reviews and the return reasons for every product selling here.
“DISGUSTING TASTE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin B12 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









