Vitamin B12
MaybeShoppers spend an estimated $25.2M a year here. But the products selling today already average 4.7★, so Vitamin B12 is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $25.2M/yr10.6M searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 57%top-5 click share · 15 brands · 126 sellers
Flapen Score
Vitamin B12 against its category
The dotted line is the Health & Household average. Past it, Vitamin B12 is stronger. Inside it, weaker.
Market
The Vitamin B12 market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin B12 10.6M times last year and spent an estimated $25.2M. The top 5 brands take 75% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 15.6% of those searches ended in a purchase.
Shoppers searched for this 10.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.2M a year.
- Searches, last 12 months
- 10.6M
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 15.6%
- Market size, estimated
- $25.2Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- b122.6M searches a year
02 · Price
A sale here is worth $15.23.
Listings sell for $15.23 on average, from $6.64 to $47.51. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $15.23 that is $609K to $762K a year per listing.
- Average price
- $15.23inside the $15 to $100 sweet spot
- Price range
- $6.64–$47.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $609K–$762K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Vitamin B. It carries 16,175 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #88in Vitamin B
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 16,175per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Vitamin B12 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
126
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
21%
- Brand 131%
- Brand 225%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Vitamin B12 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Vitamin B12 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- b122.6M/yr
- vitamin b122.7M/yr
- b12 vitamins1.5M/yr
- b12 1000 mcg622K/yr
- b12 sublingual445K/yr
- vitamin b12 1000 mcg346K/yr
- b12 vitamins 5000 mcg346K/yr
- b12 methylcobalamin254K/yr
- vitamina b12 para mujer244K/yr
- vitamina b12175K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin B12
We read the reviews and the return reasons for every product selling here.
“DISGUSTING TASTE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin B12 questions
Answered from the same tracked data.









