Vitamin B Complex Powder
FailThe top 5 brands take 98% of clicks, so Vitamin B Complex Powder is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $61K/yr54K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 9 sellers
Flapen Score
Vitamin B Complex Powder against its category
The dotted line is the Health & Household average. Past it, Vitamin B Complex Powder is stronger. Inside it, weaker.
Market
The Vitamin B Complex Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin B Complex Powder 54K times last year and spent an estimated $61K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $61Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- b12 powder15K searches a year
02 · Price
A sale here is worth $20.60.
Listings sell for $20.60 on average, from $7.95 to $38.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $20.60 that is $2K to $5K a year per listing.
- Average price
- $20.60inside the $15 to $100 sweet spot
- Price range
- $7.95–$38.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #227 within Vitamin B. It carries 2,979 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #227in Vitamin B
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 2,979per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Vitamin B Complex Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutricost High Potency Vitamin B Complex 462mg 120 Capsules
- Price
- $14.71
- Rating
- 4.7/5
- Reviews
- 6,599
- Age
- 10y ago

BulkSupplements.com Vitamin B12 Methylcobalamin Powder - 1% B12 Methylcobalamin Essential B Vitamin - B12 Supplement Gluten Free 20mg per Serving 50g (1.8 oz) (Pack of 1)
- Price
- $13.58
- Rating
- 4.4/5
- Reviews
- 417
- Age
- 6y ago

BulkSupplements.com Vitamin B12 Powder - as Cyanocobalamin Vitamin B Supplement Essential Vitamins- Gluten Free 20mg per Serving 100g (3.5 oz) (Pack of 1)
- Price
- $16.60
- Rating
- 4.4/5
- Reviews
- 723
- Age
- 12y ago

Nutricost Vitamin B Complex 462mg 240 Capsules with Vitamin C
- Price
- $24.28
- Rating
- 4.7/5
- Reviews
- 6,599
- Age
- 10y ago

Nutricost Methylated Vitamin B Complex 120 Capsules 60 Servings
- Price
- $15.65
- Rating
- 4.6/5
- Reviews
- 377
- Age
- 1y ago
Trending
estimated 90-day click momentum
Tasteless B Complex for Kids + Toddlers- with Methylfolate and Methyl B12
- Price
- $23.84
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago

BulkSupplements.com Vitamin B12 Powder - as Cyanocobalamin Vitamin B Supplement Vitamin B12 200 mcg - Essential Vitamin Gluten Free 20mg per Serving 50g (1.8 oz) (Pack of 1)
- Price
- $14.71
- Rating
- 4.4/5
- Reviews
- 723
- Age
- 12y ago

THORNE - Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings
- Price
- $26.40
- Rating
- 4.7/5
- Reviews
- 4,620
- Age
- 24y ago

BulkSupplements.com Pure Vitamin B12 Methylcobalamin Powder - Vitamin B12 Supplements Pure Product - Multiple Servings 10g (0.35 oz) (Pack of 1)
- Price
- $38.79
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 9y ago

BulkSupplements.com Pure Cyanocobalamin (Vitamin B12) Powder - B 12 Vitamin - B12 Vitamins - Vegan Vitamin - B12 Cyanocobalamin - B12 Supplement - Energy Vitamins (10 Grams - 0.35 oz)
- Price
- $33.04
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 10y ago
Newest
by launch date
Nutricost Methylated Vitamin B Complex 120 Capsules 60 Servings
- Price
- $15.65
- Rating
- 4.6/5
- Reviews
- 377
- Age
- 1y ago

Tasteless B Complex for Kids + Toddlers- with Methylfolate and Methyl B12
- Price
- $23.84
- Rating
- 4.7/5
- Reviews
- 83
- Age
- 1y ago

Double Wood Supplements Liquid Vitamin B Complex - 2 Month Supply - Max Absorption - B3 B6 B7 (Biotin) B9 and Vitamin B12 - Cherry Flavor - 2 FL OZ
- Price
- $7.95
- Rating
- 4.5/5
- Reviews
- 710
- Age
- 2y ago

USDA Organic Vitamin B-Complex 20000mcg - B5 B12 B1 B6 B7 B9 B3 - 2Oz
- Price
- $22.51
- Rating
- 4.4/5
- Reviews
- 7,709
- Age
- 2y ago

BulkSupplements.com Vitamin B12 Methylcobalamin Powder - 1% B12 Methylcobalamin Essential B Vitamin - B12 Supplement Gluten Free 20mg per Serving 50g (1.8 oz) (Pack of 1)
- Price
- $13.58
- Rating
- 4.4/5
- Reviews
- 417
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
9
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Nutricost50%
- BulkSupplements42%
- Double Wood Supplements2%
- NUTRAHARMONY2%
- You+yours2%
- THORNE2%
Demand
Vitamin B Complex Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Vitamin B Complex Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b12 powder15K/yr
- nutricost b complex8K/yr
- vitamin b complex powder8K/yr
- nutricost vitamin b complex6K/yr
- b complex powder6K/yr
- vitamin b12 powder5K/yr
- vitamin b powder5K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin B Complex Powder
We read the reviews and the return reasons for every product selling here.
“Most disgusting taste ever”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin B Complex Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









