vitamin b complex powder
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$20.60avg listing price — sweet spot $15–$100
Price range
Great$7.95–$38.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,978.85avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Market size
Bad$61K$61K/yr · 54K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vitamin b complex powder is a $61K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vitamin b complex powder market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $62K–$82K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #227
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 4.3%
- Avg brand age
- 83 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
9
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Nutricost50%
- BulkSupplements42%
- Double Wood Supplements2%
- NUTRAHARMONY2%
- You+yours2%
- THORNE2%
Demand
Weekly Amazon search volume, last 51 weeks — -4.3% search growth over the last 90 days.Top vitamin b complex powder search terms
- b12 powder15K/yr
- nutricost b complex8K/yr
- vitamin b complex powder8K/yr
- nutricost vitamin b complex6K/yr
- b complex powder6K/yr
- vitamin b12 powder5K/yr
- vitamin b powder5K/yr
Top vitamin b complex powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutricost High Potency Vitamin B Complex 462mg 120 Capsules
Nutricost$14.714.7★6,599 rev
BulkSupplements.com Vitamin B12 Methylcobalamin Powder - 1% B12 Methylcobalamin Essential B Vitamin - B12 Supplement Gluten Free 20mg per Serving 50g (1.8 oz) (Pack of 1)
BulkSupplements$13.584.4★417 rev
BulkSupplements.com Vitamin B12 Powder - as Cyanocobalamin Vitamin B Supplement Essential Vitamins- Gluten Free 20mg per Serving 100g (3.5 oz) (Pack of 1)
BulkSupplements$16.604.4★723 rev
Nutricost Vitamin B Complex 462mg 240 Capsules with Vitamin C
Nutricost$24.284.7★6,599 rev
Nutricost Methylated Vitamin B Complex 120 Capsules 60 Servings
Nutricost$15.654.6★377 rev
Newest
by launch dateNutricost Methylated Vitamin B Complex 120 Capsules 60 Servings
Nutricost$15.65377 rev
Tasteless B Complex for Kids + Toddlers- with Methylfolate and Methyl B12
You+yours$23.8483 rev
Double Wood Supplements Liquid Vitamin B Complex - 2 Month Supply - Max Absorption - B3 B6 B7 (Biotin) B9 and Vitamin B12 - Cherry Flavor - 2 FL OZ
Double Wood Supplements$7.95710 rev
USDA Organic Vitamin B-Complex 20000mcg - B5 B12 B1 B6 B7 B9 B3 - 2Oz
NUTRAHARMONY$22.517,709 rev
BulkSupplements.com Vitamin B12 Methylcobalamin Powder - 1% B12 Methylcobalamin Essential B Vitamin - B12 Supplement Gluten Free 20mg per Serving 50g (1.8 oz) (Pack of 1)
BulkSupplements$13.58417 rev
Trending
90-day click momentumTasteless B Complex for Kids + Toddlers- with Methylfolate and Methyl B12
You+yours$23.844.7★
BulkSupplements.com Vitamin B12 Powder - as Cyanocobalamin Vitamin B Supplement Vitamin B12 200 mcg - Essential Vitamin Gluten Free 20mg per Serving 50g (1.8 oz) (Pack of 1)
BulkSupplements$14.714.4★
THORNE - Basic B-Complex - Tissue-Ready Vitamin B Complex Supplement with Choline - Supports Cellular Energy Production Brain Health & Red Blood Cell Formation* - Gluten-Free - 60 Servings
THORNE$26.404.7★
BulkSupplements.com Pure Vitamin B12 Methylcobalamin Powder - Vitamin B12 Supplements Pure Product - Multiple Servings 10g (0.35 oz) (Pack of 1)
BulkSupplements$38.794.1★
BulkSupplements.com Pure Cyanocobalamin (Vitamin B12) Powder - B 12 Vitamin - B12 Vitamins - Vegan Vitamin - B12 Cyanocobalamin - B12 Supplement - Energy Vitamins (10 Grams - 0.35 oz)
BulkSupplements$33.044.0★
What buyers say about vitamin b complex powder
What buyers praise and complain about, mined from review topics.What buyers love
“Great vitamin for your health”
“Great quality, exactly as described, and arrived on time”
“Good energy”
“Doesn't taste bad”
“Reasonable price”
“As advertised”
“Ease of use”
“Effective”
“Helping me with my mood swings”
“Strong flavor”
What buyers complain about
“Most disgusting taste ever”
“Absolutely disgusting smell”
“not one has any sort of vitamins”
“I am concerned with the dosage”
“Bad Taste and Nausea”
“Doesn't work”
“it didnt taste anything like berry flavor like it said”
“A little more expensive”
“burnt rubber flavor with a little sweetness”
“This product contains CITRIC ACID”
Top return reasons
Common questions
- Is vitamin b complex powder profitable to sell on Amazon United States?
- The niche generates $61K/yr across 13 tracked products. 90-day search growth is -4.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the vitamin b complex powder niche?
- 6 brands and 9 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in vitamin b complex powder?
- Top complaints mined from reviews: Taste-Overall, Smell, Vitamin. The return rate is 0.0%.
- What does it cost to enter the vitamin b complex powder niche?
- Listings span $7.95–$38.79; the average listing price is $20.60 (sweet spot $15–$100). The average incumbent carries 2,979 reviews — the moat a new listing must climb.