Vitamin B Complex
PassVitamin B Complex scores 65 out of 100, a Pass. Shoppers spend an estimated $15.3M a year here, demand is soft, at -10.1% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $15.3M/yr6.5M searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 48%top-5 click share · 22 brands · 214 sellers
Flapen Score
Vitamin B Complex against its category
The dotted line is the Health & Household average. Past it, Vitamin B Complex is stronger. Inside it, weaker.
Market
The Vitamin B Complex market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin B Complex 6.5M times last year and spent an estimated $15.3M. The top 5 brands take 61% of clicks. Demand peaks in Jan. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.3M a year.
- Searches, last 12 months
- 6.5M
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 13.0%
- Market size, estimated
- $15.3Ma year
- Peak month
- January16.1× the quietest month
- Top search term
- vitamin b complex1.7M searches a year
02 · Price
A sale here is worth $18.20.
Listings sell for $18.20 on average, from $5.70 to $41.80. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 30,000 to 40,000 of them. At $18.20 that is $546K to $728K a year per listing.
- Average price
- $18.20inside the $15 to $100 sweet spot
- Price range
- $5.70–$41.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $546K–$728K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Vitamin B. It carries 12,954 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #68in Vitamin B
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 12,954per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Vitamin B Complex products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Bounty Super B Complex Vitamins with Vitamin C & Folic Acid Vitamins for Immune & Cellular Energy Support 150 Tablets
- Price
- $10.28
- Rating
- 4.7/5
- Reviews
- 60,067
- Age
- 18y ago
Nature Made Super B Complex with Vitamin C & Folic Acid 140 Tablets
- Price
- $9.63
- Rating
- 4.7/5
- Reviews
- 43,424
- Age
- 15y ago
Life Extension BioActive Complete B-Complex Heart Brain and Nerve Support Healthy Energy Metabolism Complete B Complex 60 Vegetarian Capsules
- Price
- $8.43
- Rating
- 4.6/5
- Reviews
- 10,061
- Age
- 13y ago
![NatureWise Vitamin B Complex for Women and Men - with Folic Acid Biotin B1 B2 B3 B6 B12 - Support Cellular Energy & Mental Clarity - Gluten & Dairy Free - 60 Softgels[2-Month Supply]](https://m.media-amazon.com/images/I/41OeDJKrNhL.jpg)
NatureWise Vitamin B Complex for Women and Men - with Folic Acid Biotin B1 B2 B3 B6 B12 - Support Cellular Energy & Mental Clarity - Gluten & Dairy Free - 60 Softgels[2-Month Supply]
- Price
- $5.70
- Rating
- 4.5/5
- Reviews
- 5,255
- Age
- 2y ago
Nutricost High Potency Vitamin B Complex 462mg 120 Capsules
- Price
- $14.71
- Rating
- 4.7/5
- Reviews
- 6,599
- Age
- 10y ago
Trending
estimated 90-day click momentum
Nature Made Vitamin B Complex Gummies 60 Pectin Based Gummies
- Price
- $13.92
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 5mo ago
Nature Made Super B Complex with Vitamin C & Folic Acid 360 Tablets
- Price
- $21.68
- Rating
- 4.7/5
- Reviews
- 43,424
- Age
- 11y ago
NUSAVA (2 Pack) Vitamin B12 Liquid Drops with B6 B1 Niacin & Folate B12 Sublingual Vitamin B Complex Methylcobalamin 5000 mcg for Energy Brain & Heart Support Raspberry Flavor 80 Servings
- Price
- $25.04
- Rating
- 4.5/5
- Reviews
- 8,208
- Age
- 3y ago
Sports Research Vitamin B-Complex 120 Count Plantgels
- Price
- $24.04
- Rating
- 4.8/5
- Reviews
- 2,097
- Age
- 2y ago
Integrative Therapeutics Active B-Complex - Cellular Energy & Heart Health Support with Vitamins B2 B6 & B12* - Supports Nervous & Immune Systems* - Third-Party Tested - 60 Capsules (30 Servings)
- Price
- $17.55
- Rating
- 4.6/5
- Reviews
- 7,596
- Age
- 13y ago
Newest
by launch dateNature Made Vitamin B Complex Gummies 60 Pectin Based Gummies
- Price
- $13.92
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 5mo ago
BioActive Vitamin B Complex - Blood Stream Ready Methylated B Complex - Featuring Methylfolate 3 BioActive Forms of B12 BenfoPure B1 & Pantesin B5 - 12 B Vitamins in Clinical Doses - 60 Servings
- Price
- $22.08
- Rating
- 4.7/5
- Reviews
- 1,719
- Age
- 1y ago
Micro Ingredients Pure Methylated B Complex 240 Capsules | 11-in-1 Formula with Methylfolate B12 Thiamin Inositol Choline & Fat Soluble Vitamin C | Clean Ingredients Without Fillers | Non-GMO
- Price
- $24.65
- Rating
- 4.7/5
- Reviews
- 1,488
- Age
- 1y ago
Sports Research Vitamin B-Complex 120 Count Plantgels
- Price
- $24.04
- Rating
- 4.8/5
- Reviews
- 2,097
- Age
- 2y ago
Bronson Super B Vitamin B Complex Sustained Release for Energy 60 Tablets
- Price
- $10.00
- Rating
- 4.6/5
- Reviews
- 9,428
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
214
Est. top-5 brand share
61%
Top 20: 98%
Est. top-5 click share
48%
Top 20: 87%
Open market
34%
- Nature Made24%
- Nature's Bounty16%
- Pure Encapsulations8%
- NatureWise6%
- NUTRAHARMONY6%
- Bronson6%
Demand
Vitamin B Complex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 16.1×
Search terms
Top Vitamin B Complex search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin b complex1.7M/yr
- b complex1.1M/yr
- b complex vitamins684K/yr
- vitamin b600K/yr
- b complex vitamins for women399K/yr
- vitamin b complex for women236K/yr
- b vitamins214K/yr
- super b complex203K/yr
- complejo b189K/yr
- b complex vitamins for men155K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin B Complex
We read the reviews and the return reasons for every product selling here.
“Doesnt taste very good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Leefar Glp-1 Drink Mix
$3.2M/yr+4.9%
Liposomal Glutathione
$4.6M/yr+42.3%
Nutrapure Glp1 Cutting Mix
$149K/yr+940.2%
Headstone Cleaner for Graves
$388K/yr+241.4%
Belano Pumpkin Seed Oil
$713K/yr+238.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin B Complex questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data