Vitamin B Complex
PassVitamin B Complex scores 65 out of 100, a Pass. Shoppers spend an estimated $15.3M a year here, demand is soft, at -10.1% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $15.3M/yr6.5M searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 48%top-5 click share · 22 brands · 214 sellers
Flapen Score
Vitamin B Complex against its category
The dotted line is the Health & Household average. Past it, Vitamin B Complex is stronger. Inside it, weaker.
Market
The Vitamin B Complex market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin B Complex 6.5M times last year and spent an estimated $15.3M. The top 5 brands take 61% of clicks. Demand peaks in Jan. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.3M a year.
- Searches, last 12 months
- 6.5M
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 13.0%
- Market size, estimated
- $15.3Ma year
- Peak month
- January16.1× the quietest month
- Top search term
- vitamin b complex1.7M searches a year
02 · Price
A sale here is worth $18.20.
Listings sell for $18.20 on average, from $5.70 to $41.80. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 30,000 to 40,000 of them. At $18.20 that is $546K to $728K a year per listing.
- Average price
- $18.20inside the $15 to $100 sweet spot
- Price range
- $5.70–$41.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $546K–$728K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Vitamin B. It carries 12,954 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #68in Vitamin B
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 12,954per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Vitamin B Complex products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
214
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
48%
Top 20: 87%
Open market
34%
- Brand 124%
- Brand 216%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Vitamin B Complex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 16.1×
Search terms
Top Vitamin B Complex search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin b complex1.7M/yr
- b complex1.1M/yr
- b complex vitamins684K/yr
- vitamin b600K/yr
- b complex vitamins for women399K/yr
- vitamin b complex for women236K/yr
- b vitamins214K/yr
- super b complex203K/yr
- complejo b189K/yr
- b complex vitamins for men155K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin B Complex
We read the reviews and the return reasons for every product selling here.
“Doesnt taste very good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Vitamin B Complex questions
Answered from the same tracked data.