Is vitamin b complex profitable to sell on Amazon United States?

The niche generates $15.3M/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (65/100).

How competitive is the vitamin b complex niche?

22 brands and 214 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in vitamin b complex?

Top complaints mined from reviews: Taste-Overall, Smell, Vitamin. The return rate is 0.0%.

When does demand for vitamin b complex peak?

Demand peaks in Jan; the busiest month runs 16.1× the quietest.

What does it cost to enter the vitamin b complex niche?

Listings span $5.70–$41.80; the average listing price is $18.20 (sweet spot $15–$100). The average incumbent carries 12,954 reviews — the moat a new listing must climb.

vitamin b complex

Worth a look

Shows a $15.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$15.3M

$15.3M/yr · 6.5M searches

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.20

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Good$5.70–$41.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Review moat

Bad12,954.41

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, vitamin b complex is a $15.3M/yr Amazon United States market (6.5M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan. Verdict: Worth a look — 65/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

vitamin b complex market data

Units sold / yr: 800K–1.0M; avg 30,000–40,000/product
Revenue / yr: $14.6M–$18.2M; units × avg price
Conversion rate: 13.0%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 77 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

214

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

48%

Top 20: 87%

Open market

34%

Nature Made24%
Nature's Bounty16%
Pure Encapsulations8%
NatureWise6%
NUTRAHARMONY6%
Bronson6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 16.1×

Open Trend

Top vitamin b complex search terms

vitamin b complex1.7M/yr -8.9%12.0% conv.
b complex1.1M/yr -5.3%11.0% conv.
b complex vitamins684K/yr -3.2%11.5% conv.
vitamin b600K/yr -7.4%8.7% conv.
b complex vitamins for women399K/yr -10.8%9.7% conv.
vitamin b complex for women236K/yr -16.4%10.2% conv.
b vitamins214K/yr -2.0%7.6% conv.
super b complex203K/yr -1.9%15.2% conv.
complejo b189K/yr -8.7%3.7% conv.
b complex vitamins for men155K/yr -7.9%11.5% conv.

All search terms

Top vitamin b complex products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Bounty Super B Complex Vitamins with Vitamin C & Folic Acid Vitamins for Immune & Cellular Energy Support 150 Tablets

Nature's Bounty$10.284.7★60,067 rev

Nature Made Super B Complex with Vitamin C & Folic Acid 140 Tablets

Nature Made$9.634.7★43,424 rev

Life Extension BioActive Complete B-Complex Heart Brain and Nerve Support Healthy Energy Metabolism Complete B Complex 60 Vegetarian Capsules

Life Extension$8.434.6★10,061 rev

NatureWise Vitamin B Complex for Women and Men - with Folic Acid Biotin B1 B2 B3 B6 B12 - Support Cellular Energy & Mental Clarity - Gluten & Dairy Free - 60 Softgels[2-Month Supply]

NatureWise$5.704.5★5,255 rev

Nutricost High Potency Vitamin B Complex 462mg 120 Capsules

Nutricost$14.714.7★6,599 rev

Newest

by launch date

Nature Made Vitamin B Complex Gummies 60 Pectin Based Gummies

Nature Made$13.92183 rev

5mo ago

BioActive Vitamin B Complex - Blood Stream Ready Methylated B Complex - Featuring Methylfolate 3 BioActive Forms of B12 BenfoPure B1 & Pantesin B5 - 12 B Vitamins in Clinical Doses - 60 Servings

Triquetra Health$22.081,719 rev

1y ago

Micro Ingredients Pure Methylated B Complex 240 Capsules | 11-in-1 Formula with Methylfolate B12 Thiamin Inositol Choline & Fat Soluble Vitamin C | Clean Ingredients Without Fillers | Non-GMO

Micro Ingredients$24.651,488 rev

1y ago

Sports Research Vitamin B-Complex 120 Count Plantgels

Sports Research$24.042,097 rev

2y ago

Bronson Super B Vitamin B Complex Sustained Release for Energy 60 Tablets

Bronson$10.009,428 rev

2y ago

What buyers say about vitamin b complex

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin19%

“Best Vitamins”

Quality-Overall15%

“Great quality, exactly as described, and arrived on time”

Energy Level11%

“GREAT ENERGY”

Taste-Overall6%

“Doesn't taste bad”

Value For Money6%

“Money well spent”

Advertised Vs Actual Product4%

“As advertised”

Efficiency3%

“seems effective”

Ease Of Use3%

“Great use every day”

Ease Of Chewing/Swallowing2%

“Not hard to swallow”

Nutritional Content1%

“Delicious protein coffee”

What buyers complain about

Taste-Overall21%

“Doesnt taste very good”

Smell13%

“Bad Odor”

Vitamin7%

“These vitamins are disgusting”

Dosage4%

“Dangerously too high of dosage”

Side Effects3%

“I couldn't take it made me nauseous”

Energy Level3%

“No difference in energy”

Functionality-Overall2%

“Not effective”

Allergies2%

“Maybe Allergic to some”

Ingredients-Overall2%

“Niacinamide which is b3 on this form is purely poison”

Quality-Overall2%

“Definitely a quality control issue”

Top return reasons

Vitamin22%

Value For Money14%

Functionality-Overall9%

Dosage7%

Smell7%

Taste-Overall7%

Product Condition5%

Advertised Vs Actual Product5%

Ease Of Use4%

Quality-Overall4%

Common questions

Is vitamin b complex profitable to sell on Amazon United States?: The niche generates $15.3M/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (65/100).
How competitive is the vitamin b complex niche?: 22 brands and 214 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in vitamin b complex?: Top complaints mined from reviews: Taste-Overall, Smell, Vitamin. The return rate is 0.0%.
When does demand for vitamin b complex peak?: Demand peaks in Jan; the busiest month runs 16.1× the quietest.
What does it cost to enter the vitamin b complex niche?: Listings span $5.70–$41.80; the average listing price is $18.20 (sweet spot $15–$100). The average incumbent carries 12,954 reviews — the moat a new listing must climb.