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Vitamin a for Kids

Fail

Demand is soft, at -37.5% this quarter, so Vitamin a for Kids is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$49K/yr39K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
92%top-5 click share · 6 brands · 430 sellers

Flapen Score

Vitamin a for Kids against its category

The dotted line is the Health & Household average. Past it, Vitamin a for Kids is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitamin a for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Vitamin a for Kids 39K times last year and spent an estimated $49K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
5.9%
Market size, estimated
$49Ka year
Peak month
February2.4× the quietest month
Top search term
vitamin a for kids18K searches a year

02 · Price

A sale here is worth $21.45.

Listings sell for $21.45 on average, from $14.95 to $34.33. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $21.45 that is $5K to $11K a year per listing.

Average price
$21.45inside the $15 to $100 sweet spot
Price range
$14.95–$34.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Vitamin A. It carries 853 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#224in Vitamin A
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
853per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
86 months

Products

Top Vitamin a for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

430

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 214%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Vitamin a for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Vitamin a for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitamin a for kids18K/yr
  • vitamin a kids6K/yr
  • kids vitamin a5K/yr
  • mary ruth vitamin a3K/yr
  • vitamin a drops kids2K/yr
  • vitamin a for toddlers1K/yr
  • vitamin a mary ruth910/yr
  • mary ruths vitamin a1K/yr
  • toddler vitamin a1K/yr

Reviews and returns

What reviews say buyers love and hate about Vitamin a for Kids

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Vitamin”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“dont get it because it tastes nasty”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vitamin a for Kids questions

Answered from the same tracked data.