Vitamin a Drops
FailDemand is soft, at -23.2% this quarter, so Vitamin a Drops is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $65K/yr36K searches / yr
- 90-day growth
- -23.2%search demand this quarter
- Competition
- 72%top-5 click share · 12 brands · 438 sellers
Flapen Score
Vitamin a Drops against its category
The dotted line is the Health & Household average. Past it, Vitamin a Drops is stronger. Inside it, weaker.
Market
The Vitamin a Drops market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin a Drops 36K times last year and spent an estimated $65K. The top 5 brands take 72% of clicks. Demand peaks in Feb–Mar. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- -23.2%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $65Ka year
- Peak month
- March3.2× the quietest month
- Top search term
- vitamin a drops16K searches a year
02 · Price
A sale here is worth $19.81.
Listings sell for $19.81 on average, from $9.01 to $34.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $19.81 that is $5K to $10K a year per listing.
- Average price
- $19.81inside the $15 to $100 sweet spot
- Price range
- $9.01–$34.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Vitamin A. It carries 433 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #219in Vitamin A
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 433per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 119 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 119 months
Products
Top Vitamin a Drops products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MARYRUTHS Organics USDA Organic Vitamin A Liquid Drops 1 oz Sugar Free
- Price
- $16.68
- Rating
- 4.6/5
- Reviews
- 1,073
- Age
- 4y ago

Why Not Natural Vitamin A Drops 10000 IU - Liquid retinyl Palmitate with Coconut MCT Oil Vegan VIT A Supplement for Skin - 1 oz sublingual Tincture
- Price
- $19.01
- Rating
- 4.6/5
- Reviews
- 1,499
- Age
- 4y ago

Piping Rock Vitamin A Liquid Drops | 2 fl oz | with Organic MCT Oil
- Price
- $9.01
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 2y ago

USDA Organic Vitamin A Liquid Drops Supplement - Vegan High Bioavailability for Eye Skin + Bone Health - for Adults Men Women Kids - Vit A Oil Retinyl Palmitate - Gluten Free Zero Sugar 1 fl oz
- Price
- $21.37
- Rating
- 4.6/5
- Reviews
- 314
- Age
- 2y ago

Horbach Vitamin A Liquid Drops | 4 fl oz | with Organic MCT Oil
- Price
- $9.90
- Rating
- 4.4/5
- Reviews
- 245
- Age
- 2y ago
Trending
estimated 90-day click momentum
Dr. Green Mom Mega Vitamin A Liquid Drops | 1500 mcg RAE Per 1 Drop 1180 Servings Per Bottle | Certified Organic Non-GMO in Organic MCT Oil | Retinyl Palmitate | Infants Kids & Adults | 1 fl oz
- Price
- $34.33
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 4mo ago

Vitamatic Sugar Free Vitamin A Liquid Drops 10000 IU (3000 mcg) as Retinyl Palmitate - Approximate 4 Months Supply - Immune Support Eye Health Skin Health - 2 FL OZ (59 ml) (2 Packs)
- Price
- $23.58
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 1y ago

OASIS FORCE 6 in 1 Vitamin A Liquid Drops with Lutein & Zeaxanthin Vita A Retinyl Palmitate for Skin Vision & Immune Support Adults & Kids Ages 6+ Vegan Non-GMO 2 Fl Oz
- Price
- $20.39
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 5mo ago

DAVINCI Labs Liposomal A - Liquid Vitamin A Supplement to Support Bone Skin Gut Vision and Immune Health* - Gluten-Free - 30 ml
- Price
- $13.03
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 4y ago

Genestra Brands A-Mulsion | Vitamin A Liquid to Support Immune System Skin Vision Bones and Teeth* | 1 Fl Oz | Citrus Flavor
- Price
- $26.30
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 15y ago
Newest
by launch date
Dr. Green Mom Mega Vitamin A Liquid Drops | 1500 mcg RAE Per 1 Drop 1180 Servings Per Bottle | Certified Organic Non-GMO in Organic MCT Oil | Retinyl Palmitate | Infants Kids & Adults | 1 fl oz
- Price
- $34.33
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 4mo ago

OASIS FORCE 6 in 1 Vitamin A Liquid Drops with Lutein & Zeaxanthin Vita A Retinyl Palmitate for Skin Vision & Immune Support Adults & Kids Ages 6+ Vegan Non-GMO 2 Fl Oz
- Price
- $20.39
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 5mo ago

Vitamatic Sugar Free Vitamin A Liquid Drops 10000 IU (3000 mcg) as Retinyl Palmitate - Approximate 4 Months Supply - Immune Support Eye Health Skin Health - 2 FL OZ (59 ml) (2 Packs)
- Price
- $23.58
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 1y ago

USDA Organic Vitamin A Liquid Drops Supplement - Vegan High Bioavailability for Eye Skin + Bone Health - for Adults Men Women Kids - Vit A Oil Retinyl Palmitate - Gluten Free Zero Sugar 1 fl oz
- Price
- $21.37
- Rating
- 4.6/5
- Reviews
- 314
- Age
- 2y ago

Piping Rock Vitamin A Liquid Drops | 2 fl oz | with Organic MCT Oil
- Price
- $9.01
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
438
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
21%
- MARYRUTH'S28%
- Why Not Natural16%
- Piping Rock12%
- Peak Performance9%
- Horbäach7%
- OASIS FORCE7%
Demand
Vitamin a Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 3.2×
Search terms
Top Vitamin a Drops search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin a drops16K/yr
- liquid vitamin a8K/yr
- vitamin a liquid8K/yr
- vitamin a liquid drops4K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin a Drops
We read the reviews and the return reasons for every product selling here.
“The taste is a little weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin a Drops questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









