Is vitamin a drops profitable to sell on Amazon United States?

The niche generates $65K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (47/100).

How competitive is the vitamin a drops niche?

12 brands and 438 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in vitamin a drops?

Top complaints mined from reviews: Taste-Overall, Vitamin, Oily/Greasy. The return rate is 0.0%.

When does demand for vitamin a drops peak?

Demand peaks in Feb–Mar; the busiest month runs 3.2× the quietest.

What does it cost to enter the vitamin a drops niche?

Listings span $9.01–$34.33; the average listing price is $19.81 (sweet spot $15–$100). The average incumbent carries 433 reviews — the moat a new listing must climb.

vitamin a drops

Skip it

Soft demand (-23.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.81

avg listing price — sweet spot $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great432.77

avg incumbent reviews — the moat a new listing must climb

Price range

Great$9.01–$34.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Market size

Bad$65K

$65K/yr · 36K searches

Growth

Bad-23.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, vitamin a drops is a $65K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 47/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

vitamin a drops market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $59K–$79K; units × avg price
Conversion rate: 9.3%
Avg BSR: #219
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 119 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

438

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

21%

MARYRUTH'S28%
Why Not Natural16%
Piping Rock12%
Peak Performance9%
Horbäach7%
OASIS FORCE7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 3.2×

Open Trend

Top vitamin a drops search terms

vitamin a drops16K/yr -30.9%9.8% conv.
liquid vitamin a8K/yr -23.7%9.4% conv.
vitamin a liquid8K/yr -20.6%8.3% conv.
vitamin a liquid drops4K/yr +1.2%7.3% conv.

All search terms

Top vitamin a drops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MARYRUTHS Organics USDA Organic Vitamin A Liquid Drops 1 oz Sugar Free

MARYRUTH'S$16.684.6★1,073 rev

Why Not Natural Vitamin A Drops 10000 IU - Liquid retinyl Palmitate with Coconut MCT Oil Vegan VIT A Supplement for Skin - 1 oz sublingual Tincture

Why Not Natural$19.014.6★1,499 rev

Piping Rock Vitamin A Liquid Drops | 2 fl oz | with Organic MCT Oil

Piping Rock$9.014.6★146 rev

USDA Organic Vitamin A Liquid Drops Supplement - Vegan High Bioavailability for Eye Skin + Bone Health - for Adults Men Women Kids - Vit A Oil Retinyl Palmitate - Gluten Free Zero Sugar 1 fl oz

Peak Performance$21.374.6★314 rev

Horbach Vitamin A Liquid Drops | 4 fl oz | with Organic MCT Oil

Horbäach$9.904.4★245 rev

Newest

by launch date

Dr. Green Mom$34.3313 rev

4mo ago

OASIS FORCE 6 in 1 Vitamin A Liquid Drops with Lutein & Zeaxanthin Vita A Retinyl Palmitate for Skin Vision & Immune Support Adults & Kids Ages 6+ Vegan Non-GMO 2 Fl Oz

OASIS FORCE$20.3948 rev

5mo ago

Vitamatic Sugar Free Vitamin A Liquid Drops 10000 IU (3000 mcg) as Retinyl Palmitate - Approximate 4 Months Supply - Immune Support Eye Health Skin Health - 2 FL OZ (59 ml) (2 Packs)

Vitamatic$23.5824 rev

1y ago

USDA Organic Vitamin A Liquid Drops Supplement - Vegan High Bioavailability for Eye Skin + Bone Health - for Adults Men Women Kids - Vit A Oil Retinyl Palmitate - Gluten Free Zero Sugar 1 fl oz

Peak Performance$21.37314 rev

2y ago

Piping Rock Vitamin A Liquid Drops | 2 fl oz | with Organic MCT Oil

Piping Rock$9.01146 rev

2y ago

What buyers say about vitamin a drops

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin19%

“the vitamin is easy to take”

Quality-Overall10%

“Overall, I think this is a quality product with a comprehensive formulation”

Taste-Overall7%

“It has a decent lemon flavor which is pleasant to take directly”

Ease Of Use6%

“ease of use”

Eye-Hygiene5%

“helped a lot with dry eye”

Flavor4%

“I also really like the flavor”

Ingredients-Overall4%

“Good ingredients for eye health”

Vegan/Organic4%

“Organic vitamin A. Delivered in timely manner will be taking as prescribed”

Nutritional Content4%

“Skin Nutrients Together”

Value For Money4%

“Great value”

What buyers complain about

Taste-Overall11%

“The taste is a little weird”

Vitamin8%

“It may not even be actual vitamin A. Because they refused to prove that also”

Oily/Greasy5%

“at the same time very oily”

Side Effects5%

“Even a tiny drop makes you nauseated”

Flavor3%

“the flavor leans towards artificial”

Regulates Digestion3%

“Can cause gird”

Contamination3%

“Found mold about 1/3 of the way through the bottle”

Advertised Vs Actual Product3%

“It is not returnable while it is insufficient advertisement”

Burnt/Roasted/Overbaked3%

“This one, sadly is rancid”

Vision2%

“Vision issues”

Top return reasons

Taste-Overall100%

Common questions

Is vitamin a drops profitable to sell on Amazon United States?: The niche generates $65K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (47/100).
How competitive is the vitamin a drops niche?: 12 brands and 438 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in vitamin a drops?: Top complaints mined from reviews: Taste-Overall, Vitamin, Oily/Greasy. The return rate is 0.0%.
When does demand for vitamin a drops peak?: Demand peaks in Feb–Mar; the busiest month runs 3.2× the quietest.
What does it cost to enter the vitamin a drops niche?: Listings span $9.01–$34.33; the average listing price is $19.81 (sweet spot $15–$100). The average incumbent carries 433 reviews — the moat a new listing must climb.