vitamin a 25000 iu softgels
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.22avg listing price — sweet spot $15–$100
Price range
Good$4.67–$31.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,553.27avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 34K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vitamin a 25000 iu softgels is a $91K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vitamin a 25000 iu softgels market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $85K–$114K
- units × avg price
- Conversion rate
- 19.1%
- Avg BSR
- #147
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 13.0%
- Avg brand age
- 130 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
29
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
1%
- NOW Foods60%
- PROTOCOL FOR LIFE BALANCE16%
- Nutricost12%
- Bronson6%
- Pure Encapsulations4%
- FITO MEDIC'S2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — +0.5% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.3×
Top vitamin a 25000 iu softgels search terms
- vitamin a 25000 iu5K/yr
- now vitamin a9K/yr
- vit a 25000 iu softgels4K/yr
- vitamin a 25000 iu softgels11K/yr
- vitamin a now2K/yr
- vitamin a 250003K/yr
Top vitamin a 25000 iu softgels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NOW Supplements Vitamin A 10 000 IU Eye Health* Essential Nutrition 100 Softgels
NOW Foods$4.674.8★5,328 rev
NOW Foods Supplements Vitamin A (Fish Liver Oil) 25 000 IU Essential Nutrition 250 Softgels
NOW Foods$13.254.7★7,011 rev
PROTOCOL FOR LIFE BALANCE Vitamin A 25 000 IU - Eye Retina and Immune Health - 100 Softgels
PROTOCOL FOR LIFE BALANCE$10.884.6★1,162 rev
Nutricost Vitamin A 25000 IU 500 Softgels Non-GMO Gluten Free
Nutricost$20.674.6★302 rev
NOW Supplements Vitamin A (Fish Liver Oil) 25 000 IU Essential Nutrition 100 Softgels
NOW Foods$6.944.7★7,011 rev
Newest
by launch date
Vitamatic Vitamin A 25 000 IU Gummies Sugar Free Retinyl Palmitate 1 Daily Gummy 120 Servings High Potency Vitamin A Support Natural Strawberry Flavor Pectin Based 120 Count
Vitamatic$12.36721 rev
FITO MEDICS Lab - Vitamin a 25000 iu softgels - 250 Softgels- Ultra high Absorption Healthy Skin & Eyes Antioxidant Activity & Immune System Function.
FITO MEDIC'S$9.8695 rev
Nutricost Vitamin A 25000 IU 500 Softgels Non-GMO Gluten Free
Nutricost$20.67302 rev
Pure Encapsulations Vitamin A + Carotenoids (Lutein Zeaxanthin and Astaxanthin) | Hypoallergenic Dietary Supplement | 90 Capsules
Pure Encapsulations$31.12313 rev
Now Foods Vitamin A 25000 IU from Fish liver oil 250 Softgels (Pack of 2)
NOW Foods$24.761,271 rev
Trending
90-day click momentumFITO MEDICS Lab - Vitamin a 25000 iu softgels - 250 Softgels- Ultra high Absorption Healthy Skin & Eyes Antioxidant Activity & Immune System Function.
FITO MEDIC'S$9.864.8★
NOW Supplements Vitamin A (Fish Liver Oil) 25 000 IU Essential Nutrition 100 Softgels
NOW Foods$6.944.7★
Now Foods Vitamin A 25000 IU from Fish liver oil 250 Softgels (Pack of 2)
NOW Foods$24.764.7★
PROTOCOL FOR LIFE BALANCE Vitamin A 25 000 IU - Eye Retina and Immune Health - 100 Softgels
PROTOCOL FOR LIFE BALANCE$10.884.6★
Nutricost Vitamin A 25000 IU 500 Softgels Non-GMO Gluten Free
Nutricost$20.674.6★
What buyers say about vitamin a 25000 iu softgels
What buyers praise and complain about, mined from review topics.What buyers love
“Good Vitamin”
“Quality: Feels well manufactured and sealed”
“Great value”
“Her skin is lovely”
“easy to swallow”
“easy to chew”
“Items are as detailed on Amazon”
“Works good for eye health”
“Its a high-quality supplement, ideal for those looking to support skin health, vision, and the immune system”
“Great price for the amount of capsules”
What buyers complain about
“I discovered I am allergic to Vitamin A”
“can't imagine why soy would be considered a safe inactive ingredient”
“I got very dizzy and upset”
“Unless directed to by a doctor stay away from this higher dose”
“THE WORST FOOD CONGLOMERATE OF THEM ALL”
“or maybe the change is not visible”
“Way too strong for me”
“Ive always had trouble keeping the backs of my hands moisturized”
“Terrible GI upset”
“Pill is small”
Top return reasons
Common questions
- Is vitamin a 25000 iu softgels profitable to sell on Amazon United States?
- The niche generates $91K/yr across 11 tracked products. 90-day search growth is +0.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the vitamin a 25000 iu softgels niche?
- 7 brands and 29 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in vitamin a 25000 iu softgels?
- Top complaints mined from reviews: Vitamin, Ingredients-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.
- When does demand for vitamin a 25000 iu softgels peak?
- Demand peaks in Feb; the busiest month runs 2.3× the quietest.
- What does it cost to enter the vitamin a 25000 iu softgels niche?
- Listings span $4.67–$31.12; the average listing price is $14.22 (sweet spot $15–$100). The average incumbent carries 4,553 reviews — the moat a new listing must climb.