Vitamin a
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -14.2% this quarter, so Vitamin a is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $2.1M/yr1.1M searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 74%top-5 click share · 12 brands · 493 sellers
Flapen Score
Vitamin a against its category
The dotted line is the Health & Household average. Past it, Vitamin a is stronger. Inside it, weaker.
Market
The Vitamin a market on Amazon at a glance
Shoppers on Amazon United States searched for Vitamin a 1.1M times last year and spent an estimated $2.1M. The top 5 brands take 82% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 13.5%
- Market size, estimated
- $2.1Ma year
- Peak month
- March1.4× the quietest month
- Top search term
- vitamin a638K searches a year
02 · Price
A sale here is worth $13.83.
Listings sell for $13.83 on average, from $4.67 to $31.12. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $13.83 that is $138K to $173K a year per listing.
- Average price
- $13.83under the $15 to $100 sweet spot
- Price range
- $4.67–$31.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $138K–$173K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #222 within Vitamin A. It carries 4,084 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #222in Vitamin A
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 4,084per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Vitamin a products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bronson Vitamin A 10 000 IU Healthy Vision and Immune Support 250 Softgels
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 23,331
- Age
- 19y ago

NOW Supplements Vitamin A 10 000 IU Eye Health* Essential Nutrition 100 Softgels
- Price
- $4.67
- Rating
- 4.8/5
- Reviews
- 5,328
- Age
- 24y ago

Pure Encapsulations Vitamin A - 3 000 mcg - from Cod Liver Oil - Immune & Vision Support* - Vitamin A Palmitate Supplement - Non-GMO - 120 Softgel Capsules
- Price
- $11.99
- Rating
- 4.7/5
- Reviews
- 3,541
- Age
- 15y ago

Nutricost Vitamin A 10 000 IU 500 Softgel Capsules
- Price
- $17.68
- Rating
- 4.8/5
- Reviews
- 2,649
- Age
- 10y ago

Spring Valley - Vitamin A SUPPLEMENT 2400MCG 250 Softgels
- Price
- $11.38
- Rating
- 4.7/5
- Reviews
- 1,345
- Age
- 17y ago
Trending
estimated 90-day click momentum
Spring Valley - Vitamin A SUPPLEMENT 2400MCG 250 Softgels
- Price
- $11.38
- Rating
- 4.7/5
- Reviews
- 1,345
- Age
- 17y ago

PROTOCOL FOR LIFE BALANCE Vitamin A 25 000 IU - Eye Retina and Immune Health - 100 Softgels
- Price
- $10.88
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 14y ago

Pure Encapsulations Vitamin A + Carotenoids (Lutein Zeaxanthin and Astaxanthin) | Hypoallergenic Dietary Supplement | 90 Capsules
- Price
- $31.12
- Rating
- 4.7/5
- Reviews
- 313
- Age
- 10y ago

NOW Supplements Vitamin A 10 000 IU Eye Health* Essential Nutrition 100 Softgels
- Price
- $4.67
- Rating
- 4.8/5
- Reviews
- 5,328
- Age
- 24y ago

Vitamatic Vitamin A 25 000 IU Gummies Sugar Free Retinyl Palmitate 1 Daily Gummy 120 Servings High Potency Vitamin A Support Natural Strawberry Flavor Pectin Based 120 Count
- Price
- $12.36
- Rating
- 4.7/5
- Reviews
- 721
- Age
- 3y ago
Newest
by launch date
Vitamatic Vitamin A 25 000 IU Gummies Sugar Free Retinyl Palmitate 1 Daily Gummy 120 Servings High Potency Vitamin A Support Natural Strawberry Flavor Pectin Based 120 Count
- Price
- $12.36
- Rating
- 4.7/5
- Reviews
- 721
- Age
- 3y ago

MARYRUTHS Organics USDA Organic Vitamin A Liquid Drops 1 oz Sugar Free
- Price
- $16.68
- Rating
- 4.6/5
- Reviews
- 1,073
- Age
- 4y ago

Certified Organic Vitamin A 5000 IU Supplement Capsules - High Potency Vitamins - for Adults Men Women Kids - Made with Carrot Juice - Great for Immune Skin Eye Support - Non GMO Vegan Pills
- Price
- $21.33
- Rating
- 4.6/5
- Reviews
- 742
- Age
- 6y ago

Horbach Vitamin A 10000 IU Softgels | 300 Count
- Price
- $9.95
- Rating
- 4.7/5
- Reviews
- 3,763
- Age
- 7y ago

Nutricost Vitamin A 10 000 IU 500 Softgel Capsules
- Price
- $17.68
- Rating
- 4.8/5
- Reviews
- 2,649
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
493
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
14%
- Bronson35%
- NOW Foods25%
- Pure Encapsulations13%
- Nutricost5%
- Spring Valley4%
- Solgar4%
- Open — no brand owns it (6 brands, 14%)
Demand
Vitamin a search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vitamin a search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vitamin a638K/yr
- vitamin a supplement159K/yr
- vitamina a76K/yr
- vitamin a 10000 iu softgels51K/yr
- vit a40K/yr
- vitamina a 1000mg para mujer32K/yr
- vitamin a retinol14K/yr
- organic vitamin a10K/yr
- retinyl palmitate9K/yr
- vitamin a supplements for women6K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin a
We read the reviews and the return reasons for every product selling here.
“ARE ABSOLUTELY NOT VITAMIN A”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin a questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









