vitamin a
Worth a lookShows low returns (0.0%), but soft demand (-14.2% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.1M$2.1M/yr · 1.1M searches
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Price range
Good$4.67–$31.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad4,084avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vitamin a is a $2.1M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
vitamin a market data
- Units sold / yr
- 150K–200K
- avg 10,000–12,500/product
- Revenue / yr
- $2.1M–$2.8M
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 5.1%
- Avg brand age
- 81 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
493
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
14%
- Bronson35%
- NOW Foods25%
- Pure Encapsulations13%
- Nutricost5%
- Spring Valley4%
- Solgar4%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top vitamin a search terms
- vitamin a638K/yr
- vitamin a supplement159K/yr
- vitamina a76K/yr
- vitamin a 10000 iu softgels51K/yr
- vit a40K/yr
- vitamina a 1000mg para mujer32K/yr
- vitamin a retinol14K/yr
- organic vitamin a10K/yr
- retinyl palmitate9K/yr
- vitamin a supplements for women6K/yr
Top vitamin a products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bronson Vitamin A 10 000 IU Healthy Vision and Immune Support 250 Softgels
Bronson$9.954.7★23,331 rev
NOW Supplements Vitamin A 10 000 IU Eye Health* Essential Nutrition 100 Softgels
NOW Foods$4.674.8★5,328 rev
Pure Encapsulations Vitamin A - 3 000 mcg - from Cod Liver Oil - Immune & Vision Support* - Vitamin A Palmitate Supplement - Non-GMO - 120 Softgel Capsules
Pure Encapsulations$11.994.7★3,541 rev
Nutricost Vitamin A 10 000 IU 500 Softgel Capsules
Nutricost$17.684.8★2,649 rev
Spring Valley - Vitamin A SUPPLEMENT 2400MCG 250 Softgels
Spring Valley$11.384.7★1,345 rev
Newest
by launch date
Vitamatic Vitamin A 25 000 IU Gummies Sugar Free Retinyl Palmitate 1 Daily Gummy 120 Servings High Potency Vitamin A Support Natural Strawberry Flavor Pectin Based 120 Count
Vitamatic$12.36721 rev
MARYRUTHS Organics USDA Organic Vitamin A Liquid Drops 1 oz Sugar Free
MARYRUTH'S$16.681,073 rev
Certified Organic Vitamin A 5000 IU Supplement Capsules - High Potency Vitamins - for Adults Men Women Kids - Made with Carrot Juice - Great for Immune Skin Eye Support - Non GMO Vegan Pills
Peak Performance$21.33742 rev
Horbach Vitamin A 10000 IU Softgels | 300 Count
Horbäach$9.953,763 rev
Nutricost Vitamin A 10 000 IU 500 Softgel Capsules
Nutricost$17.682,649 rev
Trending
90-day click momentumSpring Valley - Vitamin A SUPPLEMENT 2400MCG 250 Softgels
Spring Valley$11.384.7★
PROTOCOL FOR LIFE BALANCE Vitamin A 25 000 IU - Eye Retina and Immune Health - 100 Softgels
PROTOCOL FOR LIFE BALANCE$10.884.6★
Pure Encapsulations Vitamin A + Carotenoids (Lutein Zeaxanthin and Astaxanthin) | Hypoallergenic Dietary Supplement | 90 Capsules
Pure Encapsulations$31.124.7★
NOW Supplements Vitamin A 10 000 IU Eye Health* Essential Nutrition 100 Softgels
NOW Foods$4.674.8★
Vitamatic Vitamin A 25 000 IU Gummies Sugar Free Retinyl Palmitate 1 Daily Gummy 120 Servings High Potency Vitamin A Support Natural Strawberry Flavor Pectin Based 120 Count
Vitamatic$12.364.7★
What buyers say about vitamin a
What buyers praise and complain about, mined from review topics.What buyers love
“Great vitamin supplement”
“Quality: Feels well manufactured and sealed”
“Good price”
“as advertised”
“Very good for skin health”
“helped a lot with dry eye”
“easy to chew”
“easy to swallow”
“Great price for the amount of capsules”
“easy to take”
What buyers complain about
“ARE ABSOLUTELY NOT VITAMIN A”
“Bad additive ingredients”
“Headache”
“This company refuses to disclose the possible allergens I have that would be in there”
“Can cause gird”
“Unless directed to by a doctor stay away from this higher dose”
“I have never seen a dry A vitamin Taste is awful”
“Taste isnt the best”
“It also upset his stomach in which at that time he stopped using it”
“THE WORST FOOD CONGLOMERATE OF THEM ALL”
Top return reasons
Common questions
- Is vitamin a profitable to sell on Amazon United States?
- The niche generates $2.1M/yr across 14 tracked products. 90-day search growth is -14.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the vitamin a niche?
- 12 brands and 493 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in vitamin a?
- Top complaints mined from reviews: Vitamin, Ingredients-Overall, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.
- When does demand for vitamin a peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the vitamin a niche?
- Listings span $4.67–$31.12; the average listing price is $13.83 (sweet spot $15–$100). The average incumbent carries 4,084 reviews — the moat a new listing must climb.