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Vital Sleep Anti Snoring Mouthpiece

Fail

Shoppers spend an estimated $31K a year here, so Vital Sleep Anti Snoring Mouthpiece is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$31K/yr17K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
82%top-5 click share · 8 brands · 42 sellers

Flapen Score

Vital Sleep Anti Snoring Mouthpiece against its category

The dotted line is the Health & Household average. Past it, Vital Sleep Anti Snoring Mouthpiece is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vital Sleep Anti Snoring Mouthpiece market on Amazon at a glance

Shoppers on Amazon United States searched for Vital Sleep Anti Snoring Mouthpiece 17K times last year and spent an estimated $31K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
3.0%
Market size, estimated
$31Ka year
Peak month
January3.9× the quietest month
Top search term
vitalsleep7K searches a year

02 · Price

A sale here is worth $60.58.

Listings sell for $60.58 on average, from $23.49 to $143.89. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $60.58 that is $0 to $6K a year per listing.

Average price
$60.58inside the $15 to $100 sweet spot
Price range
$23.49–$143.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.1% of listings are out of stock. The average listing ranks #238 within Sleep & Snoring. It carries 2,246 reviews at 3.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
40.1%
Average rank
#238in Sleep & Snoring
Average rating
3.38 starsAmazon United States average 4.42 stars
Average reviews
2,246per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Vital Sleep Anti Snoring Mouthpiece products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

42

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

6%

  • Brand 139%
  • Brand 221%
  • Brand 312%
  • Brand 411%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (2 brands, 6%)

Demand

Vital Sleep Anti Snoring Mouthpiece search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.9×

Reviews and returns

What reviews say buyers love and hate about Vital Sleep Anti Snoring Mouthpiece

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Snore Relief”
15%of negative reviews mention “Functionality-Overall”
1.4%of orders come back
“Not functional for me as intended”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Vital Sleep Anti Snoring Mouthpiece questions

Answered from the same tracked data.