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Vitafusion Calcium Gummies

Fail

The top 5 products take 100% of clicks, so Vitafusion Calcium Gummies is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$359K/yr116K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
100%top-5 click share · 3 brands · 90 sellers

Flapen Score

Vitafusion Calcium Gummies against its category

The dotted line is the Health & Household average. Past it, Vitafusion Calcium Gummies is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vitafusion Calcium Gummies market on Amazon at a glance

Shoppers on Amazon United States searched for Vitafusion Calcium Gummies 116K times last year and spent an estimated $359K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 20.9% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $359K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
20.9%
Market size, estimated
$359Ka year
Top search term
vitafusion calcium gummies62K searches a year

02 · Price

A sale here is worth $14.85.

Listings sell for $14.85 on average, from $9.37 to $30.66. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 5,000 to 6,000 of them. At $14.85 that is $74K to $89K a year per listing.

Average price
$14.85under the $15 to $100 sweet spot
Price range
$9.37–$30.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
5,000–6,000
Revenue per listing a year
$74K–$89K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Multivitamins. It carries 20,115 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#205in Multivitamins
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
20,115per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Vitafusion Calcium Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

90

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 223%
  • Brand 37%

Demand

Vitafusion Calcium Gummies search demand

Weekly searches over the year. Pick a range.

3K2KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Vitafusion Calcium Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vitafusion calcium gummies62K/yr
  • vitafusion calcium plus d3 gummies9K/yr
  • vitafusion calcium18K/yr
  • vitafusion calcium d3 gummy vitamins18K/yr
  • vita fusion calcium vitamin d3 gummies6K/yr
  • vitafusion calcium + d3 gummies3K/yr

Reviews and returns

What reviews say buyers love and hate about Vitafusion Calcium Gummies

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible taste”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Vitafusion Calcium Gummies questions

Answered from the same tracked data.