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vitafusion calcium gummies

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 54Growth 13Conversion 100Competition 0Returns 100Price range 74Avg price 74Brand share 0Review moat 16Quality gap 17

Conversion

Incredible20.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Good$14.85

avg listing price — sweet spot $15–$100

Price range

Good$9.37–$30.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$359K

$359K/yr · 116K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad20,114.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-23.3%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, vitafusion calcium gummies is a $359K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

vitafusion calcium gummies market data

Units sold / yr
25K–30K
avg 5,000–6,000/product
Revenue / yr
$371K–$446K
units × avg price
Conversion rate
20.9%
Avg BSR
#205
Page quality
0%
Prime
75%
Sponsored
50%
Out of stock
0.0%
Avg brand age
53 months
Avg seller age
157 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

90

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Vitafusion71%
  • Sliiq23%
  • Nature Made7%

Demand

Weekly Amazon search volume, last 8 weeks — -23.3% search growth over the last 90 days.
3K2KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Top vitafusion calcium gummies search terms

  • vitafusion calcium gummies62K/yr
  • vitafusion calcium plus d3 gummies9K/yr
  • vitafusion calcium18K/yr
  • vitafusion calcium d3 gummy vitamins18K/yr
  • vita fusion calcium vitamin d3 gummies6K/yr
  • vitafusion calcium + d3 gummies3K/yr
All search terms

Top vitafusion calcium gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$72K40%$144K60%$216K80%$287K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

What buyers say about vitafusion calcium gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall28%

“Great taste”

Vitamin14%

“Tasty as a vitamin can be”

Calcium10%

“Chewable calcium”

Ease Of Chewing/Swallowing8%

“The best chewable I've bought in last year”

Quality-Overall5%

“Great product, great seller”

Value For Money4%

“good value”

Flavor3%

“easy to chew flavorful”

Ease Of Use3%

“So much easier”

Advertised Vs Actual Product3%

“do the job”

Ingredients-Overall2%

“I loved the old formula”

What buyers complain about

Taste-Overall21%

“Horrible taste”

Sweetness13%

“Way too sugary”

Artificial Sweeteners7%

“These are covered in sugar and taste disgusting”

Ease Of Chewing/Swallowing7%

“Too chewy”

Texture/Consistency-Overall7%

“Terrible texture”

Calcium4%

“that stated that recent research found that D3 does not help the absorption of calcium”

Vitamin3%

“BAD TASTING VITAMINGUMMIES”

Size-Overall2%

“Too Big”

Flavor2%

“And the flavor is off-putting”

Dosage2%

“Ive tried to take recommended dosage but can barely get one down”

Top return reasons

Advertised Vs Actual Product33%
Taste-Overall33%
Flavor33%

Common questions

Is vitafusion calcium gummies profitable to sell on Amazon United States?
The niche generates $359K/yr across 4 tracked products. 90-day search growth is -23.3%. Flapen's verdict: Skip it (40/100).
How competitive is the vitafusion calcium gummies niche?
3 brands and 90 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vitafusion calcium gummies?
Top complaints mined from reviews: Taste-Overall, Sweetness, Artificial Sweeteners. The return rate is 0.0%.
What does it cost to enter the vitafusion calcium gummies niche?
Listings span $9.37–$30.66; the average listing price is $14.85 (sweet spot $15–$100). The average incumbent carries 20,115 reviews — the moat a new listing must climb.