Skip to content

Virogrip

Fail

The top 5 brands take 100% of clicks, so Virogrip is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$171K/yr234K searches / yr
90-day growth
-42.9%search demand this quarter
Competition
87%top-5 click share · 3 brands · 24 sellers

Flapen Score

Virogrip against its category

The dotted line is the Health & Household average. Past it, Virogrip is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Virogrip market on Amazon at a glance

Shoppers on Amazon United States searched for Virogrip 234K times last year and spent an estimated $171K. All 3 brands take every click. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-42.9%
Conversion, latest week
7.5%
Market size, estimated
$171Ka year
Peak month
January4.4× the quietest month
Top search term
contac68K searches a year

02 · Price

A sale here is worth $9.76.

Listings sell for $9.76 on average, from $4.04 to $16.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $9.76 that is $29K to $39K a year per listing.

Average price
$9.76under the $15 to $100 sweet spot
Price range
$4.04–$16.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$29K–$39K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #353 within Cough & Cold. It carries 382 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#353in Cough & Cold
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
382per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Virogrip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 227%
  • Brand 33%

Demand

Virogrip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Virogrip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • contac68K/yr
  • xl341K/yr
  • antiflu des18K/yr
  • xl3 cold and cough18K/yr
  • contact cold and flu15K/yr
  • contac cold and flu medicine11K/yr
  • xl 3 cold medicine8K/yr
  • xl 35K/yr
  • xl-36K/yr
  • contact cold and flu day and night4K/yr

Reviews and returns

What reviews say buyers love and hate about Virogrip

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Cold Relief”
16%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Makes you drowsy”
A buyer, on “Sleep Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Virogrip questions

Answered from the same tracked data.