vionic inserts for women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.37avg listing price — sweet spot $15–$100
Price range
Incredible$17.61–$53.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Returns
Okay4.3%return rate — above 5% kills the launch gate
Review moat
Bad4,822.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 105K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vionic inserts for women is a $54K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
vionic inserts for women market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $109K–$145K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #923
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 85%
- Out of stock
- 23.3%
- Avg brand age
- 54 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Vionic92%
- SOPROM6%
- WALK·HERO COMFORT AND SUPPORT1%
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — +16.8% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.8×
Top vionic inserts for women search terms
- vionic inserts for women31K/yr
- vionic insoles26K/yr
- vionic insoles women13K/yr
- vionic inserts15K/yr
- orthaheel inserts5K/yr
- orthaheel inserts for women7K/yr
- vionic insole3K/yr
- vionic shoe inserts for women3K/yr
- vionic inserts for women with arch support3K/yr
- vionic orthotic inserts for women409/yr
Top vionic inserts for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vionic SLIMFITW000MD8 Slim FIT W NO Color MD8
Vionic$36.734.3★293 rev
Vionic SLIMFITW000SM6 Slim FIT W NO Color SM6
Vionic$36.984.3★293 rev
Vionic Unisex Active Orthotic Active Full Length Women Small Men Small Medium
Vionic$53.493.8★15 rev
Vionic RELIEFFLW000MD8 Relief FL W NO Color MD8
Vionic$38.234.4★790 rev
Vionic ACTIVEFLW000LG10 Active FL W NO Color LG10
Vionic$40.374.5★496 rev
Newest
by launch dateVionic Unisex Active Orthotic Active Full Length Women Small Men Small Medium
Vionic$53.4915 rev
Vionic Unisex Relief Orthotic Relief Full Length Women Small Men Small Medium
Vionic$52.9859 rev
Vionic Unisex Relief 3/4 Orthotic Relief Quarter Orthotic Women Large Men Large Medium
Vionic$43.7459 rev
Vionic Unisex Relief 3/4 Orthotic Relief Quarter Orthotic Women Small Men Small Medium
Vionic$44.3259 rev
SOPROM Inserts for Vionic Replacement Arch Support Insoles for Women (Size: M for Women 8.5-10 / Men 7.5-9)
SOPROM$24.18186 rev
Trending
90-day click momentum
Orthaheel Active Mens / Womens Full Length Orthotics - Size Womens 6.5-8 Mens 5.5-7
Vionic$29.164.6★
Vionic SLIMFITW000LG10 Slim FIT W NO Color LG10
Vionic$37.034.3★
Vionic Unisex Relief 3/4 Orthotic Relief Quarter Orthotic Women Small Men Small Medium
Vionic$44.324.3★
Vionic SLIMFITW000MD8 Slim FIT W NO Color MD8
Vionic$36.734.3★
Vionic Unisex Active Orthotic Active Full Length Women Small Men Small Medium
Vionic$53.493.8★
What buyers say about vionic inserts for women
What buyers praise and complain about, mined from review topics.What buyers love
“The sizing is accurate”
“EXCELLENT PRODUCT”
“This brings me comfort”
“Good value”
“Great support without the volume”
“works nice”
“As described”
“A plantar fasciitis helper”
“Durable and Effective”
“manageable”
What buyers complain about
“NOT CORRECT SIZING PRICE TOO HIGH”
“Made my feet hurt worse”
“A little hard”
“Dont fit my shoes right which will require cutting them down to fit”
“they have absolutely no cushioning for the ball of the foot”
“Poor quality”
“Wont last long”
“stiff arch support”
“was not comfortable”
“Didn't work”
Top return reasons
Common questions
- Is vionic inserts for women profitable to sell on Amazon United States?
- The niche generates $54K/yr across 20 tracked products. 90-day search growth is +16.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the vionic inserts for women niche?
- 3 brands and 12 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vionic inserts for women?
- Top complaints mined from reviews: Value For Money, Pain Relief-Overall, Hard Feel. The return rate is 4.3%.
- When does demand for vionic inserts for women peak?
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- What does it cost to enter the vionic inserts for women niche?
- Listings span $17.61–$53.49; the average listing price is $36.37 (sweet spot $15–$100). The average incumbent carries 4,823 reviews — the moat a new listing must climb.