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Viome

Fail

Buyers convert on only 0.4% of searches, so Viome is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$62K/yr92K searches / yr
90-day growth
+16.0%search demand this quarter
Competition
68%top-5 click share · 9 brands · 13 sellers

Flapen Score

Viome against its category

The dotted line is the Health & Household average. Past it, Viome is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viome market on Amazon at a glance

Shoppers on Amazon United States searched for Viome 92K times last year and spent an estimated $62K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+16.0%
Conversion, latest week
0.4%
Market size, estimated
$62Ka year
Peak month
December4.3× the quietest month
Top search term
viome gut test10K searches a year

02 · Price

A sale here is worth $159.98.

Listings sell for $159.98 on average, from $19.44 to $346.59. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $159.98 that is $0 to $16K a year per listing.

Average price
$159.98above the $15 to $100 sweet spot
Price range
$19.44–$346.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Home Tests. It carries 279 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#109in Home Tests
Average rating
3.88 starsAmazon United States average 4.42 stars
Average reviews
279per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Viome products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

13

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Brand 132%
  • Brand 229%
  • Brand 315%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 7%)

Demand

Viome search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Viome search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • viome gut test10K/yr
  • gut health test9K/yr
  • gi map testing kit13K/yr
  • gut microbiome test kit10K/yr
  • viome gut3K/yr
  • viome at-home gut microbiome test4K/yr
  • gut test5K/yr
  • gi map test5K/yr
  • gut health test kit at home6K/yr
  • gut testing kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Viome

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Allergies”
1.1%of orders come back
“My son has lots of allergies”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Viome questions

Answered from the same tracked data.