viome
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great279.23avg incumbent reviews — the moat a new listing must climb
Avg price
Good$159.98avg listing price — sweet spot $15–$100
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Okay$19.44–$346.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$62K$62K/yr · 92K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, viome is a $62K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
viome market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $160K–$200K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
13
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
7%
- Viome32%
- 5Strands29%
- Tiny Health15%
- Advanced Food Intolerance Labs7%
- Kihealth5%
- BIOHM5%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 4.3×
Top viome search terms
- viome gut test10K/yr
- gut health test9K/yr
- gi map testing kit13K/yr
- gut microbiome test kit10K/yr
- viome gut3K/yr
- viome at-home gut microbiome test4K/yr
- gut test5K/yr
- gi map test5K/yr
- gut health test kit at home6K/yr
- gut testing kit4K/yr
Top viome products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Viome Gut Health Test Microbiome & Digestive Analysis Home Kit
Viome$253.513.0★28 rev
Tiny Health Gut Health Test Kit for Adults Fast & Mess-Free Home Test for Women and Men with Easy Ship-in Kit 3-4 Weeks Results Understand Biomarkers with Expert Insights
Tiny Health$240.564.2★62 rev
5Strands Comprehensive Gut Health Test for Adults & Kids 1000+ Food Items Tested Non-Invasive At Home Hair Sample Screening for Food Intolerances Results in 4 Days
5Strands$92.634.3★10 rev
Viome at-Home Full Body Intelligence Test | Get Advanced Gut & Oral Microbiome & Cellular Health Analysis Based on Your RNA + AI Tech with Precision Health Scores & Custom Nutrition Recommendations
Viome$346.594.0★115 rev
5Strands Gut Health Test for Adults & Kids 500+ Items Tested At-Home Hair Sample Screening for Food Intolerances Linked to Digestive Issues Skin Irritation Brain Fog & Headaches Results in 4 Days
5Strands$48.623.8★36 rev
Newest
by launch date5Strands Comprehensive Gut Health Test for Adults & Kids 1000+ Food Items Tested Non-Invasive At Home Hair Sample Screening for Food Intolerances Results in 4 Days
5Strands$92.6310 rev
5Strands Gut Health Test for Adults & Kids 500+ Items Tested At-Home Hair Sample Screening for Food Intolerances Linked to Digestive Issues Skin Irritation Brain Fog & Headaches Results in 4 Days
5Strands$48.6236 rev
H Pylori Test Kit 2 PCS H. Pylori Test H-Pylori Stool (Antigen) Self-Test for Home Use 99.9% Accurate Fast 10-15 Min Results Easy to Use No Lab Needed
NewPos$19.44200 rev
Tiny Health Gut Health Test Kit for Adults Fast & Mess-Free Home Test for Women and Men with Easy Ship-in Kit 3-4 Weeks Results Understand Biomarkers with Expert Insights
Tiny Health$240.5662 rev
Viome Gut Health Test Microbiome & Digestive Analysis Home Kit
Viome$253.5128 rev
Trending
90-day click momentum
Viome Oral Microbiome Test Gum Health & Oral Care Home Kit
Viome$235.372.4★
5Strands Comprehensive Gut Health Test for Adults & Kids 1000+ Food Items Tested Non-Invasive At Home Hair Sample Screening for Food Intolerances Results in 4 Days
5Strands$92.634.3★
Viome at-Home Full Body Intelligence Test | Get Advanced Gut & Oral Microbiome & Cellular Health Analysis Based on Your RNA + AI Tech with Precision Health Scores & Custom Nutrition Recommendations
Viome$346.594.0★
Gut Health Stool Test for Leaky Gut Candida Helicobacter Pylori & Microbiome | Comprehensive Gut Testing Kit | Diagnose Gut Imbalances Thrush Candida Infections Maldigestion etc. at Home
Verisana$246.374.2★
BIOHM Gut Health Test Kit for Microbiome and Digestive Health Analysis Home Test Kit with Gut Score Easy-to-Read Results and Actionable Recommendations
BIOHM$136.794.0★
What buyers say about viome
What buyers praise and complain about, mined from review topics.What buyers love
“easy to take”
“Instructions were very helpful”
“Good product, does as advertised”
“Worth the money”
“With this test I was able to more accurately pinpoint what was all bothering me, and since doing, I have been able to eliminate a bunch of health issues”
“The results are pretty detailed”
“Specifically designed supplements based on exactly what my body needs”
“I got to know my allergies much better”
“Good product, does as advertised”
“Definitely worth trying for extra peace of mind”
What buyers complain about
“My son has lots of allergies”
“This test was not accurate for me at all”
“Test strips did not function properly”
“My results told me next to nothing other than that I should buy their overpriced supplements”
“No nutrition counseling or anything”
“telling her it wasnt helping with the massive bloating I was experiencing”
“it's incredibly awkward”
“Had I known that it would it end up needing to buy supplements to get results I would not have spent the money”
“Complete waste”
“I believe its a scam”
Top return reasons
Common questions
- Is viome profitable to sell on Amazon United States?
- The niche generates $62K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the viome niche?
- 9 brands and 13 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in viome?
- Top complaints mined from reviews: Allergies, Accuracy-Overall, Functionality-Overall. The return rate is 1.1%.
- When does demand for viome peak?
- Demand peaks in Jan–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the viome niche?
- Listings span $19.44–$346.59; the average listing price is $159.98 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.