Vintage Wrapping Paper

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

+10.5%

Conversion, latest week

1.7%

Market size, estimated

$30Ka year

Peak month

December21.2× the quietest month

Top search term

retro wrapping paper21K searches a year

Listings sell for $10.40 on average, from $5.97 to $14.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.40 that is $0 to $1K a year per listing.

Average price

$10.40under the $15 to $100 sweet spot

Price range

$5.97–$14.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.8%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #887 within Gift Wrap Paper. It carries 329 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

11.5%

Average rank

#887in Gift Wrap Paper

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

329per listing

Listings tracked

59

19 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

2Amazon's first-year sales bar

Average brand age

26 months