vim
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$15.69avg listing price — sweet spot $15–$100
Price range
Good$3.79–$36.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good$465K$465K/yr · 528K searches
Review moat
Okay3,390.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vim is a $465K/yr Amazon United States market (528K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
vim market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- $471K–$628K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #629
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Cif64%
- Scrub Daddy19%
- VIM13%
- The Pink Stuff3%
- Mrs. MEYER'S1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top vim search terms
- cif cream cleaner154K/yr
- vim92K/yr
- cif82K/yr
- vim cleaner34K/yr
- cif cleaner29K/yr
- vim cream cleaner15K/yr
- scrub daddy cif27K/yr
- scrub daddy cif cream cleaner19K/yr
- cif cream13K/yr
- cream cleaner8K/yr
Top vim products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cif Lemon Cream Cleaner 500ml
Cif$8.264.7★10,985 rev
Cif Professional Cream Cleaner Original 500ml Ref 84847
Cif$8.584.6★5,750 rev
Vim (Cif) Cream Multi Purpose Cleaner with Micro Crystals Lemon Scent - 16.9 Fl Oz / 500 mL x 2 Pack
VIM$18.334.2★191 rev
Scrub Daddy Cif Cream All Purpose Cleaner Lemon - Multi Surface Household Cleaning Cream for Glass Chrome Granite Sink Gold Marble & Countertops - 3 Pack (16.9 Oz Each)
Scrub Daddy$24.794.7★843 rev
Cif Cream Lemon 500 Ml (pack Of 4)
Cif$18.804.7★988 rev
Newest
by launch date
Scrub Daddy Cleaning Supplies Kit - Cif Floral Bundle - Includes Scrub Mommy Dish Sponges Microfiber Towels Kitchen Sink Caddy & Cif Cream All Purpose Cleaner Pink Lilly (9 Count)
Scrub Daddy$36.16200 rev
MRS. MEYERS CLEAN DAY Baking Soda Cream Cleaner Cuts Grease Scratch-Free Polish Apple Blossom 16 Fl Oz Pack of 1
Mrs. MEYER'S$5.791,956 rev
Cif Original Multipurpose Surface Cleaner Cream for Kitchen & Bathroom Ocean Breeze Scent 100% Dirt Removal with Natural Cleaning Particles 2x500ml
Cif$13.86918 rev
Cif Pink Multi Purpose Surface Cleaner Cream with Floral Fragrance Removes Grease & Dirt wth Natural Cleaning Particles for Shiny Surface 2x500ml
Cif$13.51416 rev
Cif Lemon Abrasive Surface Cleaner Cream for Kitchen & Bathroom Removes Grease Dirt & Tough Stains with Natural Cleaning Particles 2x500ml
Cif$15.623,504 rev
Trending
90-day click momentumVim (Cif) Cream Multi Purpose Cleaner with Micro Crystals Lemon Scent - 16.9 Fl Oz / 500 mL x 2 Pack
VIM$18.334.2★
MRS. MEYERS CLEAN DAY Baking Soda Cream Cleaner Cuts Grease Scratch-Free Polish Apple Blossom 16 Fl Oz Pack of 1
Mrs. MEYER'S$5.794.7★
Scrub Daddy Cif Cream All Purpose Cleaner Lemon - Multi Surface Household Cleaning Cream for Glass Chrome Granite Sink Gold Marble & Countertops - 3 Pack (16.9 Oz Each)
Scrub Daddy$24.794.7★
Cif Lemon Abrasive Surface Cleaner Cream for Kitchen & Bathroom Removes Grease Dirt & Tough Stains with Natural Cleaning Particles 2x500ml
Cif$15.624.4★
Cif Lemon Cream Cleaner 500ml
Cif$8.264.7★
What buyers say about vim
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans like a dream”
“No unpleasant odor”
“These sponges are really good quality”
“Cleans very well”
“Worth to buy”
“Effective”
“Great grease cleaner”
“This works as advertised”
“Leaves a nice shine and scrubs goo”
“Easy to use”
What buyers complain about
“Not enough cleaning ability”
“Not doing the work”
“Usually this sets stains”
“Smells horrible”
“waste of money”
“doesn't work for tough grease”
“Leaves a chalky white film after use”
“Its awkward to use”
“not as great as expected”
“I was not satisfied with this product because it was taped up good to keep it from leaking”
Top return reasons
Common questions
- Is vim profitable to sell on Amazon United States?
- The niche generates $465K/yr across 14 tracked products. 90-day search growth is -3.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the vim niche?
- 5 brands and 70 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in vim?
- Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Stain Resistance. The return rate is 0.3%.
- When does demand for vim peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the vim niche?
- Listings span $3.79–$36.16; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 3,391 reviews — the moat a new listing must climb.