Vim
FailThe top 5 brands take 100% of clicks, so Vim is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $465K/yr528K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 70 sellers
Flapen Score
Vim against its category
The dotted line is the Health & Household average. Past it, Vim is stronger. Inside it, weaker.
Market
The Vim market on Amazon at a glance
Shoppers on Amazon United States searched for Vim 528K times last year and spent an estimated $465K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 528K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $465K a year.
- Searches, last 12 months
- 528K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $465Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- cif cream cleaner154K searches a year
02 · Price
A sale here is worth $15.69.
Listings sell for $15.69 on average, from $3.79 to $36.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $15.69 that is $31K to $39K a year per listing.
- Average price
- $15.69inside the $15 to $100 sweet spot
- Price range
- $3.79–$36.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $31K–$39K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #629 within All-Purpose Cleaners. It carries 3,391 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #629in All-Purpose Cleaners
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 3,391per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Vim products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cif Lemon Cream Cleaner 500ml
- Price
- $8.26
- Rating
- 4.7/5
- Reviews
- 10,985
- Age
- 8y ago

Cif Professional Cream Cleaner Original 500ml Ref 84847
- Price
- $8.58
- Rating
- 4.6/5
- Reviews
- 5,750
- Age
- 13y ago

Vim (Cif) Cream Multi Purpose Cleaner with Micro Crystals Lemon Scent - 16.9 Fl Oz / 500 mL x 2 Pack
- Price
- $18.33
- Rating
- 4.2/5
- Reviews
- 191
- Age
- 6y ago

Scrub Daddy Cif Cream All Purpose Cleaner Lemon - Multi Surface Household Cleaning Cream for Glass Chrome Granite Sink Gold Marble & Countertops - 3 Pack (16.9 Oz Each)
- Price
- $24.79
- Rating
- 4.7/5
- Reviews
- 843
- Age
- 3y ago

Cif Cream Lemon 500 Ml (pack Of 4)
- Price
- $18.80
- Rating
- 4.7/5
- Reviews
- 988
- Age
- 13y ago
Trending
estimated 90-day click momentum
Vim (Cif) Cream Multi Purpose Cleaner with Micro Crystals Lemon Scent - 16.9 Fl Oz / 500 mL x 2 Pack
- Price
- $18.33
- Rating
- 4.2/5
- Reviews
- 191
- Age
- 6y ago

MRS. MEYERS CLEAN DAY Baking Soda Cream Cleaner Cuts Grease Scratch-Free Polish Apple Blossom 16 Fl Oz Pack of 1
- Price
- $5.79
- Rating
- 4.7/5
- Reviews
- 1,956
- Age
- 2y ago

Scrub Daddy Cif Cream All Purpose Cleaner Lemon - Multi Surface Household Cleaning Cream for Glass Chrome Granite Sink Gold Marble & Countertops - 3 Pack (16.9 Oz Each)
- Price
- $24.79
- Rating
- 4.7/5
- Reviews
- 843
- Age
- 3y ago

Cif Lemon Abrasive Surface Cleaner Cream for Kitchen & Bathroom Removes Grease Dirt & Tough Stains with Natural Cleaning Particles 2x500ml
- Price
- $15.62
- Rating
- 4.4/5
- Reviews
- 3,504
- Age
- 2y ago

Cif Lemon Cream Cleaner 500ml
- Price
- $8.26
- Rating
- 4.7/5
- Reviews
- 10,985
- Age
- 8y ago
Newest
by launch date
Scrub Daddy Cleaning Supplies Kit - Cif Floral Bundle - Includes Scrub Mommy Dish Sponges Microfiber Towels Kitchen Sink Caddy & Cif Cream All Purpose Cleaner Pink Lilly (9 Count)
- Price
- $36.16
- Rating
- 4.8/5
- Reviews
- 200
- Age
- 2y ago

MRS. MEYERS CLEAN DAY Baking Soda Cream Cleaner Cuts Grease Scratch-Free Polish Apple Blossom 16 Fl Oz Pack of 1
- Price
- $5.79
- Rating
- 4.7/5
- Reviews
- 1,956
- Age
- 2y ago

Cif Original Multipurpose Surface Cleaner Cream for Kitchen & Bathroom Ocean Breeze Scent 100% Dirt Removal with Natural Cleaning Particles 2x500ml
- Price
- $13.86
- Rating
- 4.7/5
- Reviews
- 918
- Age
- 2y ago

Cif Pink Multi Purpose Surface Cleaner Cream with Floral Fragrance Removes Grease & Dirt wth Natural Cleaning Particles for Shiny Surface 2x500ml
- Price
- $13.51
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 2y ago

Cif Lemon Abrasive Surface Cleaner Cream for Kitchen & Bathroom Removes Grease Dirt & Tough Stains with Natural Cleaning Particles 2x500ml
- Price
- $15.62
- Rating
- 4.4/5
- Reviews
- 3,504
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
70
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Cif64%
- Scrub Daddy19%
- VIM13%
- The Pink Stuff3%
- Mrs. MEYER'S1%
Demand
Vim search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vim search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cif cream cleaner154K/yr
- vim92K/yr
- cif82K/yr
- vim cleaner34K/yr
- cif cleaner29K/yr
- vim cream cleaner15K/yr
- scrub daddy cif27K/yr
- scrub daddy cif cream cleaner19K/yr
- cif cream13K/yr
- cream cleaner8K/yr
Reviews and returns
What reviews say buyers love and hate about Vim
We read the reviews and the return reasons for every product selling here.
“Not enough cleaning ability”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vim questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









