Vim
FailThe top 5 brands take 100% of clicks, so Vim is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $465K/yr528K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 70 sellers
Flapen Score
Vim against its category
The dotted line is the Health & Household average. Past it, Vim is stronger. Inside it, weaker.
Market
The Vim market on Amazon at a glance
Shoppers on Amazon United States searched for Vim 528K times last year and spent an estimated $465K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 528K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $465K a year.
- Searches, last 12 months
- 528K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 5.6%
- Market size, estimated
- $465Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- cif cream cleaner154K searches a year
02 · Price
A sale here is worth $15.69.
Listings sell for $15.69 on average, from $3.79 to $36.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $15.69 that is $31K to $39K a year per listing.
- Average price
- $15.69inside the $15 to $100 sweet spot
- Price range
- $3.79–$36.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $31K–$39K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #629 within All-Purpose Cleaners. It carries 3,391 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #629in All-Purpose Cleaners
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 3,391per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Vim products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Brand 164%
- Brand 219%
- Brand 313%
- Brand 43%
- Brand 51%
Demand
Vim search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vim search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cif cream cleaner154K/yr
- vim92K/yr
- cif82K/yr
- vim cleaner34K/yr
- cif cleaner29K/yr
- vim cream cleaner15K/yr
- scrub daddy cif27K/yr
- scrub daddy cif cream cleaner19K/yr
- cif cream13K/yr
- cream cleaner8K/yr
Reviews and returns
What reviews say buyers love and hate about Vim
We read the reviews and the return reasons for every product selling here.
“Not enough cleaning ability”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vim questions
Answered from the same tracked data.









