Vicks Vapopads Refill Pads
FailDemand is soft, at -53.9% this quarter, so Vicks Vapopads Refill Pads is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $827K/yr683K searches / yr
- 90-day growth
- -53.9%search demand this quarter
- Competition
- 88%top-5 click share · 4 brands · 34 sellers
Flapen Score
Vicks Vapopads Refill Pads against its category
The dotted line is the Health & Household average. Past it, Vicks Vapopads Refill Pads is stronger. Inside it, weaker.
Market
The Vicks Vapopads Refill Pads market on Amazon at a glance
Shoppers on Amazon United States searched for Vicks Vapopads Refill Pads 683K times last year and spent an estimated $827K. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 683K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $827K a year.
- Searches, last 12 months
- 683K
- Growth, 90 days vs prior 90
- -53.9%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $827Ka year
- Peak month
- January4.9× the quietest month
- Top search term
- vapopads87K searches a year
02 · Price
A sale here is worth $16.11.
Listings sell for $16.11 on average, from $7.69 to $24.92. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $16.11 that is $97K to $129K a year per listing.
- Average price
- $16.11inside the $15 to $100 sweet spot
- Price range
- $7.69–$24.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $97K–$129K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #374 within Cough & Cold. It carries 6,377 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #374in Cough & Cold
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 6,377per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Vicks Vapopads Refill Pads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 187%
- Brand 27%
- Brand 33%
- Brand 43%
Demand
Vicks Vapopads Refill Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Vicks Vapopads Refill Pads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vapopads87K/yr
- vicks vapopads refill pads157K/yr
- vicks vapopads53K/yr
- vapor pads46K/yr
- vicks humidifier pads61K/yr
- vapo pads35K/yr
- vicks vapor pads25K/yr
- vapor pads for humidifier29K/yr
- vicks pads21K/yr
- vapopads refill pads20K/yr
Reviews and returns
What reviews say buyers love and hate about Vicks Vapopads Refill Pads
We read the reviews and the return reasons for every product selling here.
“The smell is odd”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vicks Vapopads Refill Pads questions
Answered from the same tracked data.









