Skip to content

Vicks Vapopads Refill Pads

Fail

Demand is soft, at -53.9% this quarter, so Vicks Vapopads Refill Pads is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$827K/yr683K searches / yr
90-day growth
-53.9%search demand this quarter
Competition
88%top-5 click share · 4 brands · 34 sellers

Flapen Score

Vicks Vapopads Refill Pads against its category

The dotted line is the Health & Household average. Past it, Vicks Vapopads Refill Pads is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vicks Vapopads Refill Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Vicks Vapopads Refill Pads 683K times last year and spent an estimated $827K. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 683K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $827K a year.

Searches, last 12 months
683K
Growth, 90 days vs prior 90
-53.9%
Conversion, latest week
7.5%
Market size, estimated
$827Ka year
Peak month
January4.9× the quietest month
Top search term
vapopads87K searches a year

02 · Price

A sale here is worth $16.11.

Listings sell for $16.11 on average, from $7.69 to $24.92. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $16.11 that is $97K to $129K a year per listing.

Average price
$16.11inside the $15 to $100 sweet spot
Price range
$7.69–$24.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
$97K–$129K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #374 within Cough & Cold. It carries 6,377 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#374in Cough & Cold
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
6,377per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Vicks Vapopads Refill Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 27%
  • Brand 33%
  • Brand 43%

Demand

Vicks Vapopads Refill Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Vicks Vapopads Refill Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vapopads87K/yr
  • vicks vapopads refill pads157K/yr
  • vicks vapopads53K/yr
  • vapor pads46K/yr
  • vicks humidifier pads61K/yr
  • vapo pads35K/yr
  • vicks vapor pads25K/yr
  • vapor pads for humidifier29K/yr
  • vicks pads21K/yr
  • vapopads refill pads20K/yr

Reviews and returns

What reviews say buyers love and hate about Vicks Vapopads Refill Pads

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
35%of negative reviews mention “Smell”
0.2%of orders come back
“The smell is odd”
A buyer, on “Smell”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Vicks Vapopads Refill Pads questions

Answered from the same tracked data.