vicks inhaler
Skip itSoft demand (-45.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 1.4M searches
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.14avg listing price — sweet spot $15–$100
Price range
Great$6.14–$40.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad12,352.54avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-45.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vicks inhaler is a $2.5M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
vicks inhaler market data
- Units sold / yr
- 150K–200K
- avg 12,500–15,000/product
- Revenue / yr
- $2.6M–$3.4M
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 1.9%
- Avg brand age
- 62 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
88
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Vicks60%
- SinuCleanse24%
- BoomBoom6%
- Mentholatum5%
- Ruduwu3%
- TAM Creatio2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.1% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Top vicks inhaler search terms
- vicks inhaler518K/yr
- vicks inhaler nasal stick182K/yr
- vapor inhaler135K/yr
- vicks vaporub stick187K/yr
- vicks stick56K/yr
- vicks nasal stick40K/yr
- vapor stick32K/yr
- vaporub stick25K/yr
- vapoinhaler24K/yr
- vicks vapor stick27K/yr
Top vicks inhaler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks VapoInhaler On-the-Go Portable Nasal Inhaler Non-Medicated With Refreshing Vicks Vapors Menthol Scent 2 Scented Sticks
Vicks$11.154.7★19,033 rev
SinuCleanse Vapor Inhaler Made in USA Portable On-The-Go Non-Medicated Refreshing Vapors Pack of 3 Vapor Sticks
SinuCleanse$10.734.6★5,206 rev
Vicks VapoStick Solid Balm No Mess Soothing Non-Medicated Vicks Vapors Easy-To-Use No-Touch Applicator Quick Dry Lightweight Skin Feel 1.25oz x 2
Vicks$16.224.6★8,581 rev
Vicks Sinus Inhaler Plug-in Non-Medicated Steam Inhaler for Sinus Relief Allergies Congestion & Colds Vocal Steamer Soothes Nasal & Throat Passages Works with VapoPads (1 Included)
Vicks$40.934.2★21,493 rev
Vicks VapoInhaler Portable Nasal Inhaler Non-Medicated Soothing Vapors Menthol Scent 1 Count
Vicks$6.414.7★585 rev
Newest
by launch date
TAM Creatio Inhaler Stick for Stuffy Nose and Nasal Congestion Relief Portable Menthol Vapor Decongestant Easy-to-Use Sinus Inhaler Value Pack of 24
TAM Creatio$37.6717 rev
BoomBoom Nasal Stick | Vapor Flow Technology | Cool Refreshing Sensation | Natural Mood Boost | Simple Ingredients | Essential Oils + Menthol Inhaler (Mint Wintermint Tropical Spearmint)
BoomBoom$24.5145,625 rev
4 Pack Nasal Stick Nasal Inhaler Stick Nose Inhaler Boost Energy Set Inhaler Sinus & Congestion Relief Daily Relaxation Stress Relief Pure Natural Ingredients
Ruduwu$7.701,151 rev
Vicks VapoStick Kids Solid Balm No Mess for Kids Ages 4+ Soothing Non-Medicated Vicks Vapors Easy-to-Use No-Touch Applicator Lightweight Feel 1.25oz x 2
Vicks$18.78641 rev
SinuCleanse Vapor Inhaler Made in USA Portable On-The-Go Non-Medicated Refreshing Vapors Pack of 3 Vapor Sticks
SinuCleanse$10.735,206 rev
Trending
90-day click momentumTAM Creatio Inhaler Stick for Stuffy Nose and Nasal Congestion Relief Portable Menthol Vapor Decongestant Easy-to-Use Sinus Inhaler Value Pack of 24
TAM Creatio$37.675.0★
BoomBoom Nasal Stick | Vapor Flow Technology | Cool Refreshing Sensation | Natural Mood Boost | Simple Ingredients | Essential Oils + Menthol Inhaler (Wintermint)
BoomBoom$18.684.3★
Vicks VapoInhaler On-the-Go Portable Nasal Inhaler Non-Medicated With Refreshing Vicks Vapors Menthol Scent 4 Scented Sticks
Vicks$17.264.7★
BoomBoom Nasal Stick | Vapor Flow Technology | Cool Refreshing Sensation | Natural Mood Boost | Simple Ingredients | Essential Oils + Menthol Inhaler (Mint Wintermint Tropical Spearmint)
BoomBoom$24.514.3★
4 Pack Nasal Stick Nasal Inhaler Stick Nose Inhaler Boost Energy Set Inhaler Sinus & Congestion Relief Daily Relaxation Stress Relief Pure Natural Ingredients
Ruduwu$7.704.2★
What buyers say about vicks inhaler
What buyers praise and complain about, mined from review topics.What buyers love
“Sinus relief”
“Great quality, arrive on time”
“Smells good and so refreshing”
“effective”
“it helped me breath”
“Very handy item”
“Great value”
“As advertised”
“Very good helped me with my cold”
“It's powerful”
What buyers complain about
“Horrible Smell”
“Not worth it”
“Didn't work for me”
“does absolutely nothing to relieve sinus issues”
“These sticks are weak”
“Broke after two uses”
“False advertising”
“Product was used”
“Small jar,”
“The build quality overall is terrible”
Top return reasons
Common questions
- Is vicks inhaler profitable to sell on Amazon United States?
- The niche generates $2.5M/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the vicks inhaler niche?
- 6 brands and 88 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in vicks inhaler?
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.6%.
- When does demand for vicks inhaler peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the vicks inhaler niche?
- Listings span $6.14–$40.93; the average listing price is $17.14 (sweet spot $15–$100). The average incumbent carries 12,353 reviews — the moat a new listing must climb.