Vicks Inhaler

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-45.1%

Conversion, latest week

10.6%

Market size, estimated

$2.5Ma year

Peak month

January5.0× the quietest month

Top search term

vicks inhaler518K searches a year

Listings sell for $17.14 on average, from $6.14 to $40.93. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At $17.14 that is $214K to $257K a year per listing.

Average price

$17.14inside the $15 to $100 sweet spot

Price range

$6.14–$40.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

12,500–15,000

Revenue per listing a year

$214K–$257K

Returns

0.6%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #114 within Allergy, Sinus & Asthma. It carries 12,353 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#114in Allergy, Sinus & Asthma

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

12,353per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months