vicks formula 44 cough syrup
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$6.4M$6.4M/yr · 2.4M searches
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.48avg listing price — sweet spot $15–$100
Price range
Good$4.83–$34.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,270.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-40.0%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vicks formula 44 cough syrup is a $6.4M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
vicks formula 44 cough syrup market data
- Units sold / yr
- 400K–500K
- avg 12,500–15,000/product
- Revenue / yr
- $5.8M–$7.2M
- units × avg price
- Conversion rate
- 18.5%
- Avg BSR
- #385
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
96
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
49%
Top 20: 93%
Open market
0%
- Vicks58%
- Amazon Basic Care28%
- Amazon Basics9%
- AXIV3%
- P Puregen Labs1%
- ZzzQuil1%
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -40.0% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.4×
Top vicks formula 44 cough syrup search terms
- nyquil1.3M/yr
- nyquil severe cold and flu524K/yr
- nyquil nighttime131K/yr
- night quill43K/yr
- nyquil liquid59K/yr
- nyquil liquid gels40K/yr
- niquil/nighttime40K/yr
- nightquil27K/yr
- nyquil severe22K/yr
- nyquil pills25K/yr
Top vicks formula 44 cough syrup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz
Amazon Basic Care$6.084.7★2,259 rev
Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ
Vicks$20.384.8★13,175 rev
Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)
Amazon Basics$6.614.7★3,790 rev
Vicks NyQuil Severe Cold Flu & Congestion Medicine 24 Liquicaps Maximum Strength 24Count
Vicks$11.824.8★1,306 rev
Vicks NyQuil Cold & Flu Relief Over-the-Counter Medicine Powerful Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Aches Sneezing Runny Nose & Cough 48 LiquiCaps
Vicks$19.244.8★5,219 rev
Newest
by launch date
AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels
AXIV$13.06756 rev
AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count
AXIV$6.94344 rev
Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)
Amazon Basic Care$5.60664 rev
NyQuil Ultra Concentrated Cold and Flu Medicine Nighttime Relief for Cough Sore Throat Fever Congestion Easy to Swallow Easy to Open Bottle 48 LiquiCaps
Vicks$22.42385 rev
Vicks DayQuil & NyQuil Ultra Concentrated Liquicaps Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 96ct
Vicks$34.091,662 rev
Trending
90-day click momentum
Amazon Basic Care Nighttime Cold & Flu Relief Maximum Strength Multi-Symptom Sore Throat Cough Fever Reducer Pain Reliever & Antihistamine Liquid Original Flavor 8 fl oz (1-Pack)
Amazon Basic Care$5.104.7★
Amazon Basic Care Nighttime Cold & Flu Relief Syrup Cherry 8 fl oz (1-Pack)
Amazon Basic Care$4.834.7★
Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)
Amazon Basic Care$5.604.5★
Vicks NyQuil Cough DM+ Congestion Relief Liquid Medicine Maximum Strength Multi-Symptom Nighttime Relief for Cough Nasal Congestion Sneezing and Runny Nose Cherry Flavor 12 FL OZ
Vicks$14.394.7★
AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count
AXIV$6.944.7★
What buyers say about vicks formula 44 cough syrup
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal”
“Perfect for Colds”
“WORKS WELL”
“Sleep like a baby”
“Just as good as name brand”
“Works great gets da job done”
“Helps the coughing”
“I also like that it doesnt leave a terrible aftertaste”
“Very handy”
“Strong stuff”
What buyers complain about
“It tastes truly awful”
“No sleep”
“Did not work”
“If you get coughing”
“Waste of money”
“8oz bottle is VERY small”
“unfortunately the flavor is rather off-putting”
“caps hard to get out”
“This will be my last month for lesser quality”
“Honey smells and tastes horrible”
Top return reasons
Common questions
- Is vicks formula 44 cough syrup profitable to sell on Amazon United States?
- The niche generates $6.4M/yr across 27 tracked products. 90-day search growth is -40.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the vicks formula 44 cough syrup niche?
- 6 brands and 96 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in vicks formula 44 cough syrup?
- Top complaints mined from reviews: Taste-Overall, Sleep Quality, Functionality-Overall. The return rate is 0.0%.
- When does demand for vicks formula 44 cough syrup peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the vicks formula 44 cough syrup niche?
- Listings span $4.83–$34.09; the average listing price is $14.48 (sweet spot $15–$100). The average incumbent carries 4,271 reviews — the moat a new listing must climb.