Vicks Essential Oil

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -61.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $682K a year.

Searches, last 12 months

387K

Growth, 90 days vs prior 90

-61.2%

Conversion, latest week

9.5%

Market size, estimated

$682Ka year

Peak month

January7.0× the quietest month

Top search term

vicks vapor steam27K searches a year

Listings sell for $18.59 on average, from $9.58 to $40.93. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $18.59 that is $74K to $93K a year per listing.

Average price

$18.59inside the $15 to $100 sweet spot

Price range

$9.58–$40.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

4,000–5,000

Revenue per listing a year

$74K–$93K

Returns

1.9%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Cough & Cold. It carries 17,329 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#80in Cough & Cold

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

17,329per listing

Listings tracked

10

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months